Download or read book Strategic Positioning for Financial Institutions written by Anthony Rohlwink and published by . This book was released on 1991 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A work on strategic planning for managers at all levels which, in a step-by-step manner, offers guidance on how to determine which activities to focus on and on how to develop a strong competitive position in the activities selected. It is relevant to the UK, the US and Europe.
Download or read book Global Positioning For Financial Services written by Hazel J Johnson and published by World Scientific. This book was released on 2000-04-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Positioning for Financial Services is a broad-based examination of the changes occurring in financial services. The forces of privatization and securitization are but two of the factors that are changing the way financial services are delivered. Technology has enabled direct sale of securities to ultimate investors in ways that have not been possible until now. Regulators must adjust their perceptions of risk and reward to maintain safe systems. Astute industry participants must have a clear understanding of these dynamics in order to develop effective strategies for the future.
Download or read book Strategic Positioning Alternatives written by Paul II. Meyerhoff and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic positioning model was developed by First Interstate Bank to assist bank marketers in analyzing their marketplace and in developing positioning strategies. The model can be applied to broad markets and specific market segments. It consists of the following elements: a study of consumer behavior, a study of the strengths and weaknesses of the bank and its competitors, and an analysis of the opportunities available in the market (based on consumer needs and the positioning of competitors, positioning by the bank and, if necessary, the development of a strategy to move the bank from its present position to a new position.) In this example, the model addresses selected financial institutions in the Alaskan retail market. Each element is discussed thoroughly and applied to this real-life situation. Using the model will open up new opportunities for bank marketers and suggest successful positioning strategies.
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Download or read book Strategic Positioning of Banks for Acquisitions written by Rosemary Prasad and published by . This book was released on 1987 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Professional s Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Download or read book Global Banking written by Roy C. Smith and published by Oxford University Press, USA. This book was released on 2012-02-16 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Banking, Third Edition wades into the chaos and confusion of today's global banking and capital market environment and strips out the central parts, so each can be examined separately.
Download or read book Strategies in Banking and Financial Services Firms written by Ingo Walter and published by . This book was released on 2008 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey paper reviews the basic parameters of strategic positioning and execution in multi-functional financial services firms. We begin with a model of financial intermediation between end-users of the financial system as a way of locating specific financial intermediation functions. Shifts in intermediation shares are superimposed on this flow-of-funds profile, focusing on their implications for alternative business models available to financial institutions. The next section of the paper links the structural story to a normative strategic positioning matrix, which combines standard structure-conductperformance precepts with the potential realization of scale, scope, x-efficiency, marketpower, transaction- and information-cost dimensions, as well as imbedded risk exposures and conflicts of interest. The final section of the paper considers the value of natural hedges incorporated into multifunctional business platforms against the accompanying potential for a conglomerate discount in the share price.
Download or read book The Two Headed Coin written by David Wm. Finnie and published by John Wiley & Sons. This book was released on 2021-04-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the interplay between strategy and risk in this insightful new resource from two experts in the financial industry who have applied their knowledge to multiple industries In The Two Headed Coin, accomplished authors James L. Darroch and David Wm. Finnie deliver an insightful exploration of the interplay between strategy and risk that underlies the operational framework of successful organizations. You’ll learn which risks are fundamental to the strategic positioning and goals of your organization and which are not. You’ll also discover the importance of an independent risk function, e,g., the CRO, and its invaluable role as part of the strategic process. You’ll also find: A thorough discussion of the notion of competitive advantage and how it relates to risk An exploration of consumer perception and reputation as an asset to be managed How to use scenario planning and real options to provide a framework for managing uncertainty How a focus on culture and ethics can minimize the risk of large losses due to adverse behaviors Perfect for risk management and strategy professionals The Two Headed Coin will also earn a place in the libraries of executives and managers who wish to improve their ability to integrate strategic and risk thinking to create competitive advantage.
Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Download or read book Financial Services Marketing written by Christine Ennew and published by Taylor & Francis. This book was released on 2024-10-02 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world Upgraded Support Material including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.
Download or read book Financial Institution Marketing written by Leonard L. Berry and published by . This book was released on 1980 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report on the International Strategy of Deutsche Bank Group written by Artur Gleyberman and published by GRIN Verlag. This book was released on 2010-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Investment and Finance, grade: 55%, Nottingham Trent University, language: English, abstract: This report critically evaluates Deutsche Banks' (DB) international strategy and business environment, concentrating on DB's universal bank strategy inside the European region. DB's international business environment is analysed through the application of PEST Analysis and Porters 5 Forces frameworks. Analysis of DB's international strategy includes evaluation of DB's strategic positioning and orientation, entry strategy and finally measuring strategic performance. The latter is achieved by applying the Balance Scorecard Concept together with the features of SWOT Analysis, finally resulting in several recommendations for improvement of DB's international operations. The applied business theories and concepts are critically examined in the course of their adoption. The major finding of the report is that although the highly competitive industrial environment and global financial crisis, DB's strategic management has: achieved good results in positioning DB as a leader in universal banking in Europe as well as around the world; low efficiency and low profitability relative to its main competitors; suffered high share value losses due to the financial crisis as well as its own failures in risk management, but remained stable and credible backed by its strong global franchise. Given that, DB has a strong potential to learn from the crisis, improve its former failures and come out stronger from this crisis.
Download or read book Corporate Foresight and Strategic Decisions written by S. Marinova and published by Springer. This book was released on 2013-11-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigates the relationships between corporate foresight and management decision-making processes in organizations. It provides an extensive analysis of extant theories of corporate foresight and strategic management, brings in new insights, and presents an in-depth case study exploration of corporate foresight of a European bank.
Download or read book The Banking Revolution written by Thomas W. Harvey and published by Irwin Professional Publishing. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges, solve the problems and chart a new course in this changing industry.
Download or read book Strategic Positioning of the E TRADE Financial Corporation written by Gabriel Socha and published by GRIN Verlag. This book was released on 2020-07-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Business economics - Investment and Finance, grade: 1,0, HHL Leipzig Graduate School of Management, language: English, abstract: In this paper the company E*TRADE Financial Corporation (‘E-Trade’) is analyzed from a strategic point of view. The objective of this paper is to derive a recommendation for the strategic positioning and evaluate if it would be a clever investment at the moment. In order to reach the objective, this paper follows a comprehensive structure: First, an overview of E-Trade and its industry is given. Second, E- Trade will be analyzed from an external perspective. This includes a macro, industry, and competitor analysis. Third, an internal analysis is conducted which is done by breaking down E-Trade’s value chain and benchmarking internal KPI against the main competitors. Fourth, the findings of the individual analyses are integrated in order to derive strategic recommendations for action. Lastly, the results of the paper are concluded and a final investment recommendation is provided.
