Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Download or read book Embracing Complexity written by Jean G. Boulton and published by . This book was released on 2015 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes what it means to say the world is complex and explores what that means for managers, policy makers and individuals. The first part of the book is about the theory and ideas of complexity. This is explained in a way that is thorough but not mathematical. It compares differing approaches, and also provides a historical perspective, showing how such thinking has been around since the beginning of civilisation. It emphasises the difference between a complexity worldview and the dominant mechanical worldview that underpins much of current management practice. It defines the complexity worldview as recognising the world is interconnected, shaped by history and the particularities of context. The comparison of the differing approaches to modelling complexity is unique in its depth and accessibility. The second part of the book uses this lens of complexity to explore issues in the fields of management, strategy, economics, and international development. It also explores how to facilitate others to recognise the implications of adopting a complex rather than a mechanical worldview and suggests methods of research to explore systemic, path-dependent emergent aspects of situations. The authors of this book span both science and management, academia and practice, thus the explanations of science are authoritative and yet the examples of changing how you live and work in the world are real and accessible. The aim of the book is to bring alive what complexity is all about and to illustrate the importance of loosening the grip of a modernist worldview with its hope for prediction, certainty and control.
Download or read book Strategic Perspectives on Social Policy written by John E. Tropman and published by Elsevier. This book was released on 2013-09-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Perspectives on Social Policy is a collection of readings that provide insights into social policy processes, analysis, and implication. The goal is to locate social policy within a context that suggests the possibility of a wider array of choices for the policymakers. The distinction between social policy and social program is given emphasis. This book has 14 chapters divided into four sections. The first section deals with the relation between politics and policy, with emphasis on the link between social science and social policy as well as on the influence of social values on the direction of policy. The next section illustrates some of the critical skills and technologies that may be used to facilitate the process of making choices and decisions. Topics covered include policy research and analysis; the development and structuring of policy; policy purveyance and implementation; and assessment and evaluation of policy. The chapters that follow explore some of the more important contexts of the ""loci"" of social change, along with the kinds of mechanisms that may be used to make choices operational. This monograph is intended for policymakers and others interested in the policy-making process, as well as for students and teachers in the areas of political science, sociology, social work, public policy, and social planning.
Download or read book Strategic Perspectives on Social Policy written by John E. Tropman and published by Pergamon. This book was released on 1976 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Ana Cláudia Campos and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
Download or read book The Business of Culture written by Joseph Lampel and published by Psychology Press. This book was released on 2006-04-21 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.
Download or read book Global Nuclear Disarmament written by Nik Hynek and published by Routledge. This book was released on 2015-12-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the issue of nuclear disarmament in different strategic, political, and regional contexts. This volume seeks to provide a rich theoretical and practical insight to one of the major topics in the field of international security: global abolishment of nuclear weapons. Renewed calls for a nuclear weapons-free world have sparked a wide academic debate on both the attainability of such goal and the steps that should be taken. Comparably less attention, however, has been paid to theoretically informed considerations of the consequences of nuclear abolition. Comprising essays from leading scholars and experts within the field, this collection discusses the fundamental theoretical and conceptual foundations of nuclear disarmament and subsequently tries to assess its hypothetical impact in global and regional contexts. The varied methodological approach of the contributors aims to advance a multi-theoretical and multi-perspectival view of the issue. The book is organized in three main sections: ‘Strategic Perspectives’, dealing with the specific constraints and facilitators for the states to achieve their core objectives; ‘Political Perspectives’, with the focus on the power of norms, belief-systems and ideas; and ‘Regional Perspectives’, with the analyses of seven regional and/or state-specific nuclear contexts. As a whole, the volume provides a detailed, complex overview of the risks and opportunities that are embedded in the vision of a nuclear weapon-free world. This book will be of great interest to students of nuclear proliferation, arms control, war and conflict studies, international relations and security studies.
Download or read book Responsible Business Professionals written by Rabi Narayan Kar and published by Cambridge Scholars Publishing. This book was released on 2020-04-17 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays explores contemporary reflections on responsible business knowledge and proactive management competences for the growing bilateral trade between India and other countries in the global context. It offers discussions on how responsible business professionals (RBPs) from multinational enterprises (MNEs) play a crucial role in creating the responsible infrastructure of a business ecosystem. The book also delves into business ecosystems, the development of responsible leadership, and managing cross-cultural communication. It represents a significant intervention in underlining the ethical, moral, environmental, social and individual practices that enhance the human accountability of business. Specific chapters are devoted to the complementary features of responsible business professionals and their tactical management endeavours. Essays on the understanding of business commitments and co-operation between India and European institutions and professionals in order to create a spillover impact for local and global markets give this volume rich thematic diversity. The collection will be of specific interest to academic critics, researchers, industry experts, and students, and will also contribute towards the development of state-of-the-art literature on responsible business professionals and practices.
Download or read book The Strategic Perspective and Long Term Socioeconomic Strategies for Israel written by Steven W. Popper and published by Rand Corporation. This book was released on 2015-09-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report highlights selected inputs made to a high-level Israeli government team assessing how to bring a strategic perspective to domestic policy deliberations. To illustrate a strategy process, it uses the example of policy for population aging.
Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Download or read book Advanced Strategic Management written by Mark Jenkins and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students' understanding of strategic management. This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses. New to this Edition: - Fully revised and updated content throughout - A new detailed introduction and conclusion which link together the ideas and different perspectives throughout the book
Download or read book Strategic Perspectives on Sustainable Development and Migration Issues in Turkey and Abroad written by Nigar Pösteki and published by Cambridge Scholars Publishing. This book was released on 2019-08-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to share the output of recent multidisciplinary research in Turkey performed by several academics regarding four main themes: urban studies and sustainability, local governments, environmental and migration issues. These are a significant agenda not only in Turkey but also in other countries. One of the important elements that makes this book interesting and original is that it explains the problems by addressing specific issues through examples. It intends to bring from different perspectives innovative approaches to finding solutions to current problems. A thread that runs through the study is the idea that the making and implementation of public policies at the local level will increase the success of achieving sustainability on a wider scale. The book will have an intellectual impact not only on researchers, students, policy makers and bureaucrats but also on more general readers as an academic resource.
Download or read book Informing View of Organization Strategic Perspective written by Travica, Bob and published by IGI Global. This book was released on 2019-12-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are incorporating automated processes and information technology, as cost cutters or productivity boosters, into their business strategy now more than ever. However, as information systems (IS) research is further focusing on IS strategy, as well as advancing business strategy research, there is a need to examine the increasing integration of technology and automation through a clear framework. Informing View of Organization is such a framework. Informing View of Organization: Strategic Perspective features coverage on a wide range of topics such as group informatics, infoprocesses, and big data. This book is ideally designed for academics, students, managers, information technology professionals, computer engineers, programmers, and researchers interested in organization-technology interaction.
Download or read book Global Perspectives on Strategic International Partnerships written by Clare Banks and published by . This book was released on 2016-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Steering Through Post WTO China A Strategic Perspective written by and published by Information Gatekeepers Inc. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Perspectives on Strategic Risk Management written by Torben Juul Andersen and published by Copenhagen Business School Press DK. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Operating across international markets is a highly turbulent affair that imposes real challenges on corporate risk management capabilities. The multinational corporation is exposed to many diverse risks and exogenous influences beyond managerial control but also attain new strategic opportunities. The exposures range from price volatilities, changing macroeconomic conditions, and operational disruptions to technological innovations, competitive moves, and socio-political events. Strategic risk management can reduce the adverse effects from these exposures but may also furnish gains from new opportunities. This book relates to the need for effective strategic risk management practices that facilitate the ability to monitor essential exposures and respond appropriately to changing environmental conditions. "
Download or read book Social Media Marketing on Instagram Exploration of Strategic Perspectives written by Lisa Jessen and published by GRIN Verlag. This book was released on 2018-06-20 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
