Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Download or read book Intangible Assets and Value Creation written by Juergen H. Daum and published by John Wiley & Sons. This book was released on 2003-07-11 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.

Download or read book Vikalpa written by and published by . This book was released on 2007 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Multiple Layer Model of Market Oriented Organizational Culture written by Christian Homburg and published by . This book was released on 2000 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Integrated Reporting Paradigm written by Teresa Izzo and published by Springer Nature. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Download or read book Managing Imitation Strategies written by Steven P. Schnaars and published by Simon and Schuster. This book was released on 2002-04-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital. Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game. Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public. Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation.

Download or read book Research Synthesis and Meta Analysis written by Harris Cooper and published by SAGE Publications. This book was released on 2015-12-24 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition of Harris Cooper′s bestselling text offers practical advice on how to conduct a synthesis of research in the social, behavioral, and health sciences. The book is written in plain language with four running examples drawn from psychology, education, and health science. With ample coverage of literature searching and the technical aspects of meta-analysis, this one-of-a-kind book applies the basic principles of sound data gathering to the task of producing a comprehensive assessment of existing research.

Download or read book Sample Size Determination in Quantitative Social Work Research written by Patrick Dattalo and published by Oxford University Press. This book was released on 2008-01-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A researcher's decision about the sample to draw in a study may have an enormous impact on the results, and it rests on numerous statistical and practical considerations that can be difficult to juggle. Computer programs help, but no single software package exists that allows researchers to determine sample size across all statistical procedures. This pocket guide shows social work students, educators, and researchers how to prevent some of the mistakes that would result from a wrong sample size decision by describing and critiquing four main approaches to determining sample size. In concise, example-rich chapters, Dattalo covers sample-size determination using power analysis, confidence intervals, computer-intensive strategies, and ethical or cost considerations, as well as techniques for advanced and emerging statistical strategies such as structural equation modeling, multilevel analysis, repeated measures MANOVA and repeated measures ANOVA. He also offers strategies for mitigating pressures to increase sample size when doing so may not be feasible. Whether as an introduction to the process for students or as a refresher for experienced researchers, this practical guide is a perfect overview of a crucial but often overlooked step in empirical social work research.

Download or read book Competing on Capabilities written by George Stalk and published by . This book was released on 1992 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Leaders written by Daniel Goleman and published by Warner Books. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business reinvents itself at broadband speed, what makes leaders effective has inevitably been transformed. Old assumptions and old modes no longer hold; a new style of leadership that works has emerged amidst the chaos of change. This new leader excels in the art of relationship, the singular expertise which the changing business climate renders indispensable. Excellence is being defined in interpersonal terms as companies have stripped out layers of managers, as corporations merge across national boundaries, and as customers and suppliers redefine the web of connection. Bestselling author Daniel Goleman argues that emotionally intelligent leaders are now 'must-haves' for business today. But many readers have been left with, So now what do I do? The New Leaders answers that question by laying out the map for transforming leadership in individuals, in teams and organisations.

Download or read book Strategic Change written by Colin A. Carnall and published by Digital Press. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing major or strategic change now demands the ability to visualise the future, to see what might happen, and to estimate how the organization might respond. Through a selection of key articles on strategic change from authors such as Senge, Handy, Argyris and Prahalad and Doz, Carnall examines how we can understand the process of change and how we can use this knowledge to create the future. These articles look at: *networked organizations *market induced changes for internal and external markets *culture change *learning organization *globalisation This book also includes new material on how to create programmes of change to maximise learning as well as topical approaches such as process re-engineering, time-based management and corporate bench-marking. Students on MBA and other post-graduate business courses, and practitioners in the field of strategic change will find this book essential reading. Colin Carnall is Professor of Management Studies and Director of Programmes at Henley Management College. Top-flight editor from one of the best British Business Schools Includes articles from leading authors -Senge, Handy, Argyris and Prahalad and Doz to name a few Includes new material on how to create programmes of change to maximise learning

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Project Based Organizing and Strategic Management written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2011-10-12 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilitates discussion about project-based organizations (PBOs) and how they increasingly pervade business dimensions, from R&D and new product development, to the production of complex capital goods and implementation of organizational change across very different industries such as management consulting, engineering or entertainment.

Download or read book The Oxford Handbook of Creativity Innovation and Entrepreneurship written by Christina Ellen Shalley and published by Oxford Library of Psychology. This book was released on 2015 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity can be viewed as the first stage of the overall innovation process, an important dimension of the entrepreneurship and new venture creation processes, and as such, it is considered to be a cornerstone of organizational competitiveness in this global, knowledge-based economy. Research on creativity has increasingly become multilevel, with most work conducted at the individual or team level of analysis. At the same time, there is a large body of research being conducted at the organizational level of analysis on innovation, and there has been a significant amount of entrepreneurship research at the individual level, with an increasing focus on organizational entrepreneurship. However, these three research streams have developed independently, and there has been very little knowledge transfer between the three areas. Because entrepreneurship is often said to be a process that is required to convert innovation into business ventures that will deliver benefits to stakeholders, it is typically driven by an individual or small group of individuals. Creativity research, innovation research, and entrepreneurship research have the potential to inform each other, enriching our knowledge of each area, particularly with regard to the cognitive processes and behaviors that are most effective. This Handbook includes contributions from the leading scholars in these three research areas, who integrate contemporary research findings on organizational creativity, innovation, and entrepreneurship and provide fruitful new research directions."

Download or read book Strategic Flexibility written by Gary Hamel and published by Wiley. This book was released on 1999-01-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Strategic Management Society, this books illustrates the best in global strategic management. In particular, the theme of "strategic flexibility"--i.e., the ability to manage effectively in a world of ever-growing change--is introduced.