Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Allyn & Bacon. This book was released on 1984 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Prentice Hall. This book was released on 2007 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Prentice Hall. This book was released on 2010 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.

Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 2011 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 2004 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Market Planning written by Derek F. Abell and published by Prentice Hall. This book was released on 1979 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Problems International Edition written by Roger Kerin and published by Pearson Higher Ed. This book was released on 2013-11-06 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Download or read book Strategic Marketing Problems written by K. Kerin and published by Prentice Hall. This book was released on 1998 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Instructor s Manual for Kerin and Peterson Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 1990 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Prentice Hall. This book was released on 1995-01-01 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing written by Prof Todd a Mooradian Phd and published by . This book was released on 2014-06-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Download or read book Marketing by Matrix written by Malcolm McDonald and published by N T C Business Books. This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Instructor s Manual to Accompany Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 1978 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Instructor s Manual to Accompany Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 1987 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Management written by Alexander Chernev and published by . This book was released on 2009 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.