Download or read book Strategic Marketing in Public Libraries and Leisure Services written by Margaret Kinnell and published by . This book was released on 1992 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Meeting the Marketing Challenge written by Margaret Kinnell and published by . This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Download or read book Strategic Marketing in Library and Information Science written by Irene Owens and published by Routledge. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by Library Association Publishing (UK). This book was released on 1993 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains an extensive new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; and the current marketing focus.
Download or read book Strategic Marketing in Library and Information Science written by Linda S Katz and published by Routledge. This book was released on 2013-03-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Download or read book Developing Strategic Marketing Plans that Really Work written by Terry Kendrick and published by Facet Publishing. This book was released on 2006 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant marketing effort. However, it quickly becomes apparent to public librarians that marketing is far more than simply creating a set of leaflets for their marketing communications. What they need is a simple, practical guide to the whole marketing planning process from goals to implementation of marketing strategies and communications. And along the way they need to troubleshoot the barriers that such activities meet. This highly practical and down-to-earth book, with free downloadable templates and forms on the web, will de-mystify the marketing planning process and set it in the context of modern public library services. Through a series of easy to implement process steps and ideas the reader will see not just what is possible but what is likely to work quickly, and deliver real impact on performance indicators, in a public library context. The book is structured as follows: strategic marketing planning for public libraries: an introduction ambition as the basis for marketing planning making sense of the market for your public library services creating segment-specific value propositions for users and non-users priorities: making sound choices clear objectives and winning strategies attention-grabbing marketing communications implementation and quick progress. Readership: The text is fully international in scope and is written for all those practitioners who recognize the importance of marketing in shaping and positively influencing the direction of public library services.
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Download or read book British Librarianship and Information Work 1991 2000 written by J.H. Bowman and published by Routledge. This book was released on 2017-07-28 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important reference volume covers developments in almost every aspect of British library and information work during the ten-year period 1991-2000. Some forty contributors, all of whom are experts in their subject, provide a robust overview of their specialities along with extensive further references which act as a starting point for further research. The book provides a comprehensive record of what took place in library and information management during a decade of considerable change and challenges. It is an essential reference resource for librarians and information professionals.
Download or read book Marketing Library and Information Services International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Download or read book Strategic Marketing for Libraries written by Elizabeth J. Wood and published by Libraries Unlimited. This book was released on 1988-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address these aspects of management so thoroughly or so lucidly. Special Libraries It is the authors' contention that, although librarians understand the need to market their institutions, they have not as yet focused on how to do so in a deliberate and structured fashion. The text provides means for the strategic planning of information marketing, and it incorporates cogent suggestions for defining missions, setting goals, and devising growth strategies and methodologies for evaluation. Wood and Young urge that the profession examine the challenges of automation in libraries in concert with current marketing strategies, thus assuring long-term viability and patron support. Booklist This unique guide goes beyond mere endorsement of publicity and selling techniques to offer a thoughtful, practical, in-depth discussion of how marketing principles fit into library operations and planning. General marketing principles are explained and interpreted for practitioners in the library and information science fields. Applications of marketing principles appropriate for academic, public, and special libraries are described in detail. In addition, the book examines the interrelationships among the key steps of strategic planning, emphasizing the relationship of continuous, formal planning to implementation of marketing concepts. Numerous graphs and tables provide readily accessible information.
Download or read book Public Library System and Services in Tamil Nadu written by dr. S.K. Asok Kumar and published by Bharathi Puthakalayam. This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E Marketing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Download or read book Adapting Marketing to Libraries in a Changing and World wide Environment Le marketing des biblioth ques l heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Download or read book Library and Information Science in Developing Countries Contemporary Issues written by Tella, A. and published by IGI Global. This book was released on 2011-11-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.
Download or read book The Marketing of Academic National and Public Libraries Worldwide written by David Baker and published by Elsevier. This book was released on 2024-01-30 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Download or read book Financial and Cost Management for Libraries and Information Services written by Stephen A. Roberts and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
