Download or read book CIM Coursebook 05 06 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2005 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Download or read book CIM Coursebook 06 07 Strategic Marketing in practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Download or read book Project Management The Complete Process written by Vishwanath Murthy and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers the entire gamut of project scoping, identification, development and appraisal and is primarily designed to meet the requirements of postgraduate students of management and engineering education. Researchers, consultants, policy makers and professionals in project management will find it a good body of knowledge as a reference source. The objective of the book is to provide a multidisciplinary grounding to the readers so that they can develop all the skills and competencies required to view or manage the entire project management process as an integrated whole. The book has been written in an easy-to-understand style and uses live case studies of renewable energy projects to illustrate the concepts, so that the students/readers understand them in the context of the real world. Though based on renewable energy projects, majority of the concepts explained in the book are applicable to other industrial projects equally – detailed guidance and notes on this aspect is given appropriately in the book.
Download or read book Solar Cooling for Buildings written by Francis DeWinter and published by . This book was released on 1974 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurship and Business Development in the Renewable Energy Sector written by Tantau, Adrian Dumitru and published by IGI Global. This book was released on 2017-11-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for clean sources of energy has increased dramatically as the realities of climate change have begun to effect life on earth. As a result, the demand for pioneering businesses in the sustainable energy industry will increase. Entrepreneurship and Business Development in the Renewable Energy Sector is a critical scholarly resource that examines the growing industry of clean energy as an opportunity to create and expand enterprises, as well as discusses the need for entrepreneurial thinking in this new and growing market. Featuring coverage on a broad range of topics such as corporate entrepreneurship, business growth cycles, and photovoltaic energy, this book is geared towards academicians, researchers, and professionals seeking current research on the expanding economic market of clean energy.
Download or read book Marketing Renewable Energy written by Carsten Herbes and published by Springer. This book was released on 2017-06-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Download or read book Plunkett s Engineering Research Industry Almanac 2007 Engineering Research Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-05 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields. This book contains most of the data you need on the American Engineering & Research Industry. It includes market analysis, R&D data and several statistical tables and nearly 400 profiles of Engineering and Research firms.
Download or read book Labelling Strategies in Environmental Policy written by Mario Teisl and published by Routledge. This book was released on 2017-11-30 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eco-labelling programmes have been in existence for many years but their recent growth now extends to many products and services. The academic literature has grown in response and there have been several theoretical and empirical advances. This volume presents the best of previously published research on the design and effects of eco-labelling programmes. Whilst concentrating on the economic literature, the articles also approach the topic from a psychological, sociological and political point of view. Part One focuses on a range of theoretical developments, Part Two on empirical measurements of the effectiveness of eco-labelling, Part Three on the factors that influence the success and design of eco-labelling programmes and Part Four on the effects of eco-labelling on international trade and development.
Download or read book Integration of Large Scale Renewable Energy into Bulk Power Systems written by Pengwei Du and published by Springer. This book was released on 2017-05-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the challenges that increasing amounts of renewable and distributed energy represent when integrated into established electricity grid infrastructures, offering a range of potential solutions that will support engineers, grid operators, system planners, utilities, and policymakers alike in their efforts to realize the vision of moving toward greener, more secure energy portfolios. Covering all major renewable sources, from wind and solar, to waste energy and hydropower, the authors highlight case studies of successful integration scenarios to demonstrate pathways toward overcoming the complexities created by variable and distributed generation.
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2016-04-14 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Exploring the Financial Landscape in the Digital Age written by Thomas Andreas Maurer and published by CRC Press. This book was released on 2024-08-13 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide.
Download or read book Renewable and Alternative Energy Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-10-19 with total page 2040 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the human population expands and natural resources become depleted, it becomes necessary to explore other sources for energy consumption and usage. Renewable and Alternative Energy: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of emerging perspectives and innovations for alternative energy sources. Highlighting relevant concepts on energy efficiency, current technologies, and ongoing industry trends, this is an ideal reference source for academics, practitioners, professionals, and upper-level students interested in the latest research on renewable energy.
Download or read book The Science of Renewable Energy written by Cybellium and published by Cybellium . This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Wind Energy for the Next Millennium written by E. L. Petersen and published by Earthscan. This book was released on 1999 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Crafting and Executing Strategy written by Alex Janes and published by McGraw Hill. This book was released on 2017-02-16 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies. This edition includes: • A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and Delivery) and the contextwithin which that process is managed (Dynamism and Disorder). • Opening cases that begin each chapter and feature real-lifebusiness scenarios from companies such as Tinder, Ikea and Victorinox,introducing strategic concepts and theories. • Illustration Capsules, which have been updated to illustratecontemporary business concerns and demonstrate how companies have reactedstrategically, increasing understanding of successful strategies. Companiesfeatured include Burberry, TOMS, Aldi, Novo Nordisk and more. • Key Debates that stimulate classroom discussion and encouragecritical analysis. • Emerging Themes that present contemporary strategicopportunities and issues such as ripple intelligence and technology and neworganizational structures. • A Different View encouraging readers to appreciate differingviewpoints on strategic concepts and theories. • End of chapter cases that capture each chapter’s main theoriesthrough engaging cases on companies such as Adidas and Nike, Lego and Uber. • New recommended reading at the end of each chapter which help tofurther knowledge, including classic texts and advanced reading, and authornotes providing context Connect is McGraw-Hill Education’s learning and teachingenvironment that improves student performance and outcomes while promotingengagement and comprehension of content. New for this edition are interview-style videos, featuring authorAlex Janes in discussion with business leaders, exploring how organizationalstrategy has developed within companies as diverse as Jeep, Levi Strauss, NovoNordisk and a prestigious oil and gas company. The videos are provided infull-length or in segments, with questions aimed at encouraging classroomdiscussion or self-testing. This new edition is available with SmartBook, McGraw-HillEducation’s adaptive, digital tool that tests students’ knowledge of key conceptsand pinpoints the topics on which they need to focus study time. Crafting and Executing Strategy is also available with both TheBusiness Strategy Game and GLO-BUS – the world’sleading business strategy simulations.
