Download or read book Strategic Marketing for Electric Utilities written by Clark W. Gellings and published by . This book was released on 1988 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Power Marketing written by Clark W. Gellings and published by Pennwell Corporation. This book was released on 1997 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deregulation and a rissing tide of consumerism is forcing electric utilities to better understand their customers and to change to meet their needs. In this new book, author Clark W. Gellings shows you how to develop and use bold marketing strategies to promote your utility in this new electric power industry. Drawing on his years of experience, Gellings highlights how deregulation has and will change the function and structure of current utilities, and in turn how these changes will affect each utility's marketing strategy. In this book gellings: Ties ongoing technological innovation to marketing Explains consumerism and marketing to electric company executives who previously may have had such responsibilities Explains how deregulation is changing vertically integrated utilities into energy service companies, transmission and distribution companies, and power marketers Clarifies the roles of traditional utilities, marketers, brokers, and aggregators. About the author: Clark W. Gellings is Vice President, Customer Systems, and CEO, epriCSG, at the Electric Power Research Institute (EPRI) in Palo Alto, California.The Customer Systems Group manages research and development programs to deliver technologies, planning tools, and information that enhance the value of energy services. He is a registered professional engineer and a Fellow of IEEE and IES. He has written numerous other books including: Demand Side Management Planning, Demand Site Management: Concepts and Methods, and Utility Marketing Strategies: Competition and the Economy.
Download or read book Utility Marketing Strategies written by Clark W. Gellings and published by . This book was released on 1994 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Download or read book Electric Utility Load Management written by Raymond J. Burby and published by Rowman & Littlefield Publishers. This book was released on 1985 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Management and Planning for Electric Utilities written by James L. Plummer and published by Prentice Hall. This book was released on 1985 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manager s Guide to Competitive Marketing Strategies Second Edition written by Norton Paley and published by Taylor & Francis. This book was released on 2021-05-13 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Download or read book Energy Marketing Handbook written by Denise Warkentin and published by PennWell Books. This book was released on 1996 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with the latest in energy marketing information. The major components of the Federal Energy Regulatory Commission's recent adoption of Orders 888 and 889 are highlighted.
Download or read book The Manager s Guide to Competitive Marketing Strategies written by Norton Paley and published by Thorogood Publishing. This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Download or read book Business Plan to Operate Electric Utility Market written by and published by . This book was released on 1995 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Regulating Power The Economics of Electrictiy in the Information Age written by Carl Pechman and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modem industrial society functions with the expectation that electricity will be available when required. By law, electric utilities have the obligation to provide electricity to customers in a "safe and adequate" manner. In exchange for this obligation, utilities are granted a monopoly right to provide electricity to customers within well-defmed service territories. However, utilities are not unfettered in their monopoly power; public utility commissions regulate the relationship between a utility and its customers and limit profits to a "fair rate of return on invested capital. " From its inception through the late 1970s, the electric utility industry's opera tional paradigm was to continue marketing electricity to customers and to build power plants to meet customer needs. This growth was facilitated by a U. S. energy policy predicated upon the assumption that sustained electric growth was causally linked to social welfare (Lovins, 1977). The electric utility industry is now in transition from a vertically integrated monopoly to a more competitive market. Of the three primary components (generation, transmission, and distribution) of the traditional vertically integrated monopoly, generation is leading this transformation. The desired outcome is a more efficient market for the provision of electric service, ultimately resulting in lower costs to customers. This book focuses on impediments to this transformation. In partiCUlar, it argues that information control is a form of market power that inhibits the evolution of the market. The analysis is presented within the context of the transformation of the U. S.
Download or read book Selling Power written by Jim Drummond and published by Trafford on Demand Pub. This book was released on 2001 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Power - Marketing Energy Under Deregulation is a comprehensive look at the issues confronting energy companies preparing marketing strategies. Specific marketing solutions are provided with case studies.
Download or read book Energy Abstracts for Policy Analysis written by and published by . This book was released on 1989 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Download or read book New Regulatory and Management Strategies in a Changing Market Environment written by Michigan State University. Institute of Public Utilities. Conference and published by . This book was released on 1987 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pricing in Competitive Electricity Markets written by Ahmad Faruqui and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electricity markets are being deregulated or face new regulatory frameworks. In such changing markets, new pricing strategies will need to consider such factors as cost, value of service and pricing by objective. Pricing in Competitive Electricity Markets introduces a new family of pricing concepts, methodologies, models, tools and databases focused on market-based pricing. This book reviews important theoretical pricing issues as well as practical pricing applications for changing electricity markets.
Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley and published by CRC Press. This book was released on 1999-12-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Download or read book Marketing Strategies for A Tough Environment written by Peter J. LaPlaca and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
