Download or read book Strategic Marketing Decision Making within Japanese and South Korean Companies written by Yang-Im Lee and published by Elsevier. This book was released on 2008-11-30 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. - The work is academically underpinned and contains relevant insights for practising managers - The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory - The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Download or read book Big Data Databases and Ownership Rights in the Cloud written by Marcelo Corrales Compagnucci and published by Springer Nature. This book was released on 2019-11-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on a take-it-or-leave-it basis govern the current state of the art, and they do not allow much room for negotiation. The novel contribution of this book proffers a new contractual model advocating the extension of the negotiation capabilities of cloud customers, thus enabling an automated and machine-readable framework, orchestrated by a cloud broker. Cloud computing and big data are constantly evolving and transforming into new paradigms where cloud brokers are predicted to play a vital role as innovation intermediaries adding extra value to the entire life cycle. This evolution will alleviate the legal uncertainties in society by means of embedding legal requirements in the user interface and related computer systems or its code. This book situates the theories of law and economics and behavioral law and economics in the context of cloud computing and takes database rights and ownership rights of data as prime examples to represent the problem of collecting, outsourcing, and sharing data and databases on a global scale. It does this by highlighting the legal constraints concerning ownership rights of data and databases and proposes finding a solution outside the boundaries and limitations of the law. By allowing cloud brokers to establish themselves in the market as entities coordinating and actively engaging in the negotiation of service-level agreements (SLAs), individual customers as well as small and medium-sized enterprises could efficiently and effortlessly choose a cloud provider that best suits their needs. This approach, which the author calls “plan-like architectures,” endeavors to create a more trustworthy cloud computing environment and to yield radical new results for the development of the cloud computing and big data markets.

Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2013 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Download or read book International Marketing written by Sak Onkvisit and published by Routledge. This book was released on 2009-05-07 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

Download or read book Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Download or read book Building Network Capabilities in Turbulent Competitive Environments written by Young Won Park and published by CRC Press. This book was released on 2011-12-19 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil, India, and Europe seek out the secrets to these busin

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Download or read book ASEAN and Korea written by Daljit Singh and published by Institute of Southeast Asian. This book was released on 1995 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade and investment linkages between Northeast and Southeast Asia have been widening and deepening over the last two decades, helping to integrate the East Asian and Asian Pacific regions. More recently, security linkages have been developing. Much of the scholarly attention has understandably focused on the role of Japan in this integration. Yet the role of the Northeast Asian NIEs since the 1980s has become increasingly important.In this volume scholars from Korea and the ASEAN countries look at the issues arising from trade and investment interactions between Korea and the ASEAN region which have grown enormously over the past decade. It provides a wealth of data and the unique perspective of east ASEAN country and Korea. While the focus is economics some of the political dimensions have also been included.

Download or read book Supply Chain Management written by Ray R. Venkataraman and published by SAGE Publications. This book was released on 2021-12-15 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating coverage of globalization, sustainability, and ethics within every chapter, Supply Chain Management: Securing a Superior Global Edge provides students with the tools they need to succeed in today’s fiercely competitive, interconnected global economy.

Download or read book Managing Cultural Diversity in Asia written by Jawad Syed and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Companion provides an authoritative overview of how cultural diversity is managed in Asia. Although the Asian context appears at first sight to be irreconcilably divergent in terms of diversity management approaches, the contributing authors seek to explore thematic and geographical demarcations of the notions of cultural diversity and equality at work. Managing Cultural Diversity in Asia not only examines cultural diversity management in a particular geography but also makes a distinct contribution to the wider theory of managing diversity and equality by revealing the significance of context, time and place in framing policies and practices of management. With empirical and conceptual contributions from eminent scholars from across the Asian continent as well as the Asian diaspora, this volume highlights practices of equality and diversity management in settings across Asia and reveals the key drivers and implications of such practices. This important and path-breaking Companion will be an invaluable resource for both undergraduate and research-based postgraduate students on international and comparative human resource management, employment relations and industrial relations courses.

Download or read book South Korea written by Young-Chan Kim and published by Elsevier. This book was released on 2008-12-30 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Korea: Challenging globalisation and the post-crisis reforms examines the major economic issues flowing from the Korean financial crisis of 1997 and covers such issues as industrial relations, macroeconomic sectors, the role of administrations, and corporates' globalisation process by over-expanded foreign direct investment. The chapters contained in this book are written by a wide variety of contributors, including a former government technocrat, president's advisory board member, plus leading Korean economy specialists. - Includes empirical surveys from the leading academics in Korea - Exclusively research methodology on each topic - First attempt to explain limited but historically important period economic policy

Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by Springer. This book was released on 2015-06-29 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Japanese Multinationals in China written by Sierk A. Horn and published by Routledge. This book was released on 2013-09-13 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is poised to gain global importance as a growth engine for the world economy on a par with Europe and the USA. Japanese multinational enterprises are increasingly active in relocating to China their R&D and capital- and knowledge-intensive production for both export-platform and target market reasons. It is at the juncture of the growing impact of China-related activities of Japanese corporations on the transformation of Japanese management philosophies, on the one hand, and the transformation of the Japanese economy more generally, on the other, that this book is situated. As Japanese corporations re-align activities to increasingly accommodate the growing importance of China as a business location, inter-regional expansion will integrate more deeply the Chinese economy within their global strategies, business structures and decision-taking. By presenting current research and thinking on the significance of corporate Japan’s growing engagement with China, the book explores the following imminent questions: What is China’s future position in the global corporate activities of Japanese firms? How has China’s investment profile changed and how and with what purpose do Japanese firms enforce their Chinese presence? The book sheds light on the implications for European businesses and policy-makers of the consequences of deepening integration of these two economic powerhouses. This book was published as a special issue of Asia Pacific Business Review.

Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Download or read book Strategic International Marketing written by Carl Arthur Solberg and published by Taylor & Francis. This book was released on 2024-06-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

Download or read book The Changing Role of the Korean State written by Hong Yung Lee and published by Logos Verlag Berlin GmbH. This book was released on 2016-10-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why has the Korean state changed its way of handling the society and its markets over the past two decades? The Changing Role of the Korean State finds that the explosion of contentious civil society after democratization coeval with the outbreak of the financial crisis following rapid economic growth, are closely associated with the decline of developmentalism. Despite these profound changes, however, the Korean state has not totally relinquished its control over the society and the market. Rather, although its methods have been altered it remains to be highly interventionalist and regulatory in nature. The state continues to use its influence to restructure the socio-economic system and rationally manage spatial arrangements. The book amply demonstrates the residual legacy of the developmental state in Korea, and it is unlikely that Korea will ever accept the western liberalist concept of a state which limits its function to that of a referee for the spontaneous operation of the civil society and the market. The contributors of this edited volume delineate the shifting role of the Korean state from the developmental state, which led economic development by guiding investment in strategic industries through various means, to a slightly subtler role as a regulator, supervising the operation of the market in the changing economic environment. Individual chapters presented here address this changing but nonetheless vital role that the state plays in managing the variety of modern socio-economic life in South Korea. Hong Yung Lee is Professor Emeritus of Political Science at University of California, Berkeley. Sunil Kim is Assistant Professor of International Studies at Kyung Hee University.