Download or read book Strategic Marketing and Innovation for Indian MSMEs written by R. Srinivasan and published by Springer. This book was released on 2017-03-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Download or read book Strategies for Inclusive Growth and Sustainable Economic Development written by Prof. G. Sudarsana Reddy, Prof. B. Shekhar Prof. P. Paramashivaiah and published by Archers & Elevators Publishing House. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indian Smes And Start ups Growth Through Innovation And Leadership written by Leo-paul Dana and published by World Scientific. This book was released on 2023-05-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety of schemes to promote this growth. Indian organisations have become more competitive, making their global presence felt and expanding their reach into new industries and sectors.What factors have been pivotal for the growth of Indian start-ups? How did the Indian ecosystem evolve to fuel this growth? Is the role of leadership in start-ups more crucial than in other organisations?This book, through its diverse range of chapters, not only provides answers to the above questions, but also makes sincere efforts to highlight the innovative potential that start-ups carry and the leadership that is required to sail them through global competition. The book also provides an insight on the race of unicorns and how Indian start-ups have been extremely successful in bagging this coveted title. This edited book is a must-read for budding entrepreneurs and researchers who aim to understand and conduct research on Indian start-ups and their ecosystem support.
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Download or read book Strategies in Education and Practice written by Sampson, L.K Yekple, John-Newton Kumi, Maxwell S. Kumah, Dr. Lawrence F. Ademiluyi, Dr. Ouma Omito, Portia P. Mkhonta-Khoza, Nonhlanhla A. Dlamini and published by Cari Journals USA LLC. This book was released on 2023-05-25 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Redesigning the College of Education Curriculum to Meet the Learner Centered Approach Needs of the Pre-Service Teacher for Effective Implementation of the Standard Based Curriculum in Ghana Influence of Assessment Practices on Business Education Students’ Academic Performance in Nigerian Colleges of Education Digital Platform Skills for Teachers in Public Primary Schools in Homa Bay County, Kenya Analysis of Eswatini Senior Secondary School SiSwati Teachers’ Inclusive Education Practice
Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Download or read book Mechanical Fatigue of Metals written by José A.F.O. Correia and published by Springer. This book was released on 2019-05-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the proceedings of the XIX International Colloquium on Mechanical Fatigue of Metals, held at the Faculty of Engineering of the University of Porto, Portugal, 5-7 September 2018. This International Colloquium facilitated and encouraged the exchange of knowledge and experiences among the different communities involved in both basic and applied research in the field of the fatigue of metals, looking at the problem of fatigue exploring analytical and numerical simulative approaches. Fatigue damage represents one of the most important types of damage to which structural materials are subjected in normal industrial services that can finally result in a sudden and unexpected abrupt fracture. Since metal alloys are still today the most used materials in designing the majority of components and structures able to carry the highest service loads, the study of the different aspects of metals fatigue attracts permanent attention of scientists, engineers and designers.
Download or read book Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post COVID 19 Era written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-02-05 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government, especially when considering the effects of technological development, innovation, glocalization, and nationalization policies that need to be adopted for inclusive sustainable growth, as well as the enhanced and efficient utilization of global resources. That means there is likely to be a shift in how entrepreneurship development and entrepreneurial opportunities will be perceived, developed, and resourced. The question is how to sustain SMEs and entrepreneurial innovation in the post-COVID-19 era. Thus, comprehensive research and knowledge on designing policies and approaches to ensure the sustainability of SMEs and entrepreneurial innovation in post-pandemic times are essential to sustain, stimulate, and foster SMEs, entrepreneurship, and entrepreneurial innovations. The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era provides research dedicated to entrepreneurship with a special emphasis on the sustainability of SMEs and entrepreneurial innovations in the post-COVID-19 era. It provides discussion and the exchange of information on principles, strategies, models, techniques, methodologies, and applications of entrepreneurship in the post-COVID-19 era in the field of public and private organizations. The chapters communicate the latest developments and thinking on the entrepreneurship subject worldwide by drawing on the latest developments, ideas, research, and best practice to examine the implications of the changes taking place due to COVID-19. This book is ideally intended for entrepreneurs, global organizations, small and medium-sized enterprises, managers, executives, government officials, policymakers, researchers, academicians, and students who are interested in learning about, designing, or implementing policies that are more effective in the post-pandemic era.
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Download or read book Biomaterials Science and Implants written by Bikramjit Basu and published by Springer Nature. This book was released on 2020-10-22 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biomaterials as a research theme is highly socially relevant with impactful applications in human healthcare. In this context, this book provides a state-of-the-art perspective on biomaterials research in India and globally. It presents a sketch of the Indian landscape against the backdrop of the international developments in biomaterials research. Furthermore, this book presents highlights from major global institutes of importance, and challenges and recommendations for bringing inventions from the bench to the bedside. It also presents valuable information to those interested in existing issues pertaining to developing the biomaterials research ecosystem in developing countries. The contents also serve to inspire and educate young researchers and students to take up research challenges in the areas of biomaterials, biomedical implants, and regenerative medicine. With key recommendations for developing frontier research and policy, it also speaks to science administrators, policymakers, industry experts, and entrepreneurs on helping shape the future of biomaterials research and development.
Download or read book Entrepreneurship Research written by Vanessa Ratten and published by Springer Nature. This book was released on 2023-08-22 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes. Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Download or read book Microfinance Metaverse Intervention in Changing Context written by Dr. M. Sanjoy Singh, Prof. S. K. Baral and published by True Sign Publishing House. This book was released on with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Microfinance Metaverse Intervention in Changing Context" delves into the transformative intersection of microfinance and the burgeoning metaverse. As the digital realm of the metaverse expands, the book explores its profound implications on microfinance, examining how virtual banking and digital currencies are revolutionizing grassroots financial services. Beyond traditional models, microfinance institutions are now tapping into virtual economies, leveraging immersive technologies to reach underserved populations with unparalleled efficiency. The narrative seamlessly intertwines the technological nuances of the metaverse with the core principles of microfinance, offering insights into the democratization of finance in this digital age. Yet, with innovation come challenges. The book doesn't shy away from addressing the regulatory hurdles, ethical dilemmas, and socio-economic considerations that this fusion introduces. A groundbreaking exploration, it lays the foundation for understanding the next frontier in financial inclusion in our ever-evolving digital landscape.
Download or read book Marketing Management and the Indian Economy written by S. Neelamegham and published by . This book was released on 1978 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Download or read book Digital Transformation of SME Marketing Strategies written by Riccardo Rialti and published by Springer Nature. This book was released on 2023-10-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.
Download or read book The Oxford Handbook of Management in Emerging Markets written by Robert Grosse and published by Oxford Handbooks. This book was released on 2019 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to managing in emerging markets / Klaus E. Meyer, Robert Grosse -- Conceptual approaches to managing in emerging markets / Robert Grosse, Klaus E. Meyer -- International business and emerging markets in historical perspective / Geoffrey Jones -- Economics, transitions, and traps in emerging markets / John M. Luiz -- Institutional theory perspectives on emerging economies / Tatiana Kostova, Valentina Marano -- Emerging markets and the international investment law and policy regime / Karl P. Sauvant -- Financial decisions, behavioral biases, and governance in emerging markets / Emir Hrnjic, David M. Reeb, Bernard Yeung -- Corporate governance in emerging markets / Ruth V. Aguilera, Ilir Haxhi -- Consumer behavior in emerging markets / Raquel Castano, David Flores -- Examining base of the pyramid (BoP) venture success through the mutual value card approach / Krzysztof Dembek, Nagaraj Sivasubramaniam -- Regulatory institutions and multinational companies in emerging markets / Farok Contractor -- Corporate political ties in emerging markets / Pei Sun -- Adjustment of mne geographic market strategy in responding to the rise of local competitors in an emerging market / J.T. Li, Zhenzhen Xie -- Global production networks, territoriality, and political authority / Stephen J. Kobrin -- Innovation in emerging markets / George S. Yip, Shameeen Prashantham -- Human rights, emerging economies, and international business / Florian Wettstein -- Spillovers from FDI in emerging market economies / Sumon Kumar Bhaumik, Nigel Driffield, Meng Song, Priit Vahter -- Risk management for companies operating in emerging markets / Donald Lessard -- Entrepreneurship in emerging markets / Saul Estrin, Tomasz Mickiewicz, Ute Stephan, Mike Wright -- Innovation and internationalization of SMEs in emerging economies / John Child -- Family business in emerging economies / Rodrigo Basco -- The economic and sociological approaches to research on business groups in emerging economies / Chi-Nien Chung, Rose Xiaowei Luo -- State-owned multinationals in international competition / Aldo Musacchio, Felipe Monteiro, Sergio G. Lazzarini -- Local firms within global value chains : from local assembler to value partner / Shameen Prashantham, George S. Yip -- Emerging economy multinationals in advanced economies / Lin Cui, Preet S. Aulakh -- Investments by emerging-economy multinationals in other emerging economies / Jing Li, Daniel Shapiro -- Human resource management in emerging markets / Dana Minbaeva -- Managing multinationals in Brazil : opportunities and challenges / Jorge Carneiro -- Managing emerging markets in Russia / Sheila M. Puffer, Daniel J. McCarthy, Ruth C. May, Galina V. Shirokova, Andrei Panibratov -- India / S Raghunath, Jaykumar Padmanabhan -- How real are the opportunities for multinationals in China? / Peter J. Williamson, Feng Wan -- Managing in emerging markets in Central and Eastern Europe / Kalman Kalotay, Magdolna Sass -- Operating across levels in the global economic hierarchy : insights from South Africa's setting in wider Africa and the world / Helena Barnard, Tessy Onaji-Benson -- Management in Southeast Asia : a business systems perspective / Michael A. Witt
Download or read book Fundamentals of Entrepreneurship and Project Planning written by Madhurima Lall and published by Sultan Chand & Sons. This book was released on 2021-06-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book has been designed specifically for students of B.Com, B.Com (Hons.), BBA, MBA. The book is also helpful to persons starting their own business. The book explains the concepts of entrepreneurship, innovation, Business Plan and financing of new ventures in a very simple manner so it provides in-depth knowledge of the subject.
