Download or read book Strategic Management On BMW written by Kiran Kumar and published by GRIN Verlag. This book was released on 2016-08-24 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Bedfordshire (Business School), course: MBA Hospital And Health Service Management, language: English, abstract: This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account. Moreover, it will assist to understand internal & external strategy of BMW through critical analysis based on attractiveness & distinctness in automobile industry to suggest suitable strategy for the organization. For giving a deep understanding of corporate strategy & business strategy of BMW, Ansoff’s corporate strategy & Michael Porter competitive advantage strategy was taken into the account by the researcher as these strategies are most effective strategies in the case of BMW. These strategies will assist to understand the market competencies & to measure the attractiveness of BMW which gives the company distinctive recognition in the automobile industry

Download or read book BMW Group operates in the market Australia Strategic plan report written by Tobias Rohringer and published by GRIN Verlag. This book was released on 2019-09-11 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of South Australia, language: English, abstract: This strategic plan report will analyse the strategy and the competitive environment of BMW. More specifically, the research question is: ‘How does BMW operate in the Australian market?’ Thereby, the focus for this research is the brand BMW. Background information about the company and their products is described in the second chapter. The research methods are presented in the third chapter of this report, which clarify how the information for this paper was obtained. To analyse the strategy of BMW in Australia, it is necessary to examine the internal environment, task environment and the external environment. The analytical tools SWOT and Pestle were already described in the first assessment and are essential to chapter four in analysing the environment of BMW. This section also includes the past and the current strategy of the organization. Additional information is provided in the fifth section in this report and describes more facts about the company, which are not covered of in the SWOT and PESTLE analyses, in order to understand the organization better. The last chapter contains the recommendation for the company, which is split into three subchapters: the business level strategy, the corporate level strategy and the network level strategy.

Download or read book BMW Business Strategy An Overview written by Linda Vuskane and published by GRIN Verlag. This book was released on 2010-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, Glyndŵr University, Wrexham known as NEWI, course: Strategic Business, language: English, abstract: BMW - the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. By 2008 the company sold 1.2 million automobiles under its largest brand - the BMW. In 2001 it very successfully launched the new Mini which is the only brand kept after the failed acquisition of the Rover group with sales rising to over 230 thousand in 2008. In 2003 Rolls Royce was added to BMW's portfolio and sold 1,212 units in 2008 - an increase of 53% compared to 2004 (BMW Annual Report 2008, pp6-7). The company has not only one of the strongest brands worldwide and exclusively high profit margins of 8 - 10% but since 2007 it has been the world's top seller in the premium class (Hawranek, 2008). In the last 50 years BMW has built a powerful brand image and distinctive competitive advantage. However, with rising fuel prices and climate change BMW will have to work hard to develop an environmentally-friendly car that still supports the values that the company has been standing for. Despite the fact that recent recession has hit hard the luxury market BMW considers itself in fundamentally good shape as it began preparing for a downturn in early 2008 (Ewing, 2009). However, there are no reliable predictions on how long the crises will last and how the automobile industry will develop in the future but the direction BMW has to work to is certainly clear - to a greener, more environmentally-friendly Beemer.

Download or read book Strategic Management of Technological Learning written by Elias Carayannis and published by CRC Press. This book was released on 2018-10-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies such as BMW, Airbus Industrie, and Bayer leverage technology and learn to thrive where others fail? This book provides a one-stop resource on technology, innovation, and knowledge management. It gives you a tool for gaining short-term, case-specific insight and long-term, industry-wide understanding of the best technology management and learning policies and practices. The Strategic Management of Technological Learning explores a portfolio of case studies on technology-driven-but not exclusively high-tech-companies that have an overall long-term record of success and prosperity. Through in-depth interviews with industry practitioners, the author empirically identifies the presence of Strategic or Active Incrementalism. The following chart shows the studied firms, which operate at high risk and uncertainty, very dynamic, and technologically intensive business environments:

Download or read book Sustainable Leadership written by Gayle C. Avery and published by Routledge. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Leadership centers on a powerful metaphor of honeybee and locust behaviors, which illustrate two leadership philosophies with very different outcomes for a business and its viability. This engaging, insightful book provides evidence and a rationale for building a business case to change towards more sustainable practices.

Download or read book BMW Entering the Automobile Market in Brazil written by Marcel Keller and published by GRIN Verlag. This book was released on 2014-02-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today’s business. In particular, the automobile industry plays an important role within the global environment, because of their strong linkages within the global economy. The increased international commitment of car manufacturers is driven by, on the one hand issues of limited opportunities in their respective home markets and, on the other hand, superior opportunities in emerging markets such as China or India. Therefore, motives for entering new markets can be either proactive, for example, expand market share, lower costs or the availability of resources or they can be reactive, for example, to remain competitive. For instance, German car manufacturers are faced by a highly competitive home market, not only within the mass market, but in the premium market as well. BMW, for instance, has been proactive by taking the opportunity to enter new markets such as China where it has produced cars since 2003. Furthermore, BMW assemblies its cars with a reassembly production process in India, Thailand, Malaysia and Indonesia. However, these are just a few emerging economies where the company seeks its opportunities. Emerging economies such as Brazil offer auspicious potential for foreign investors as well. Brazil is the eighth largest economy by Gross Domestic Product (GDP), the fifth by population and the fourth largest car market in the world. While other companies just consider investments in emerging markets, BMW already benefits by exporting its cars to Brazil. Nevertheless, to take full advantage of the market the company contemplates entering Brazil ́s car market by foreign direct investment. Consequently, BMW has to investigate the Brazilian market very thoughtfully. The aim of this report is to critically analyse and evaluate the automobile industry as well as the business environment in Brazil with reference to BMW. Furthermore, the report identifies recommendations to develop a long-term market entry strategy in order to act successfully in the market.

Download or read book Competitive forces BMW An analysis of the effects written by Marion Maguire and published by GRIN Verlag. This book was released on 2005-03-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Hawai'i Pacific University (HPU), course: Information Systems MBA class, language: English, abstract: This paper will analyze the five competitive forces in the automobile industry. More particularly, it will be analyzed how the forces have an effect on the car manufacturer BMW. Based on this analysis, the force with the most impact on the company will be identified. Based on that, it will be described how BMW uses Information Systems to offset the force. The five competitive forces model was developed in 1980 by Michael E. Porter. Porter’s five forces model suggests that competition in an industry is rooted in its underlying economic structure and goes beyond the behavior of current competitors (Porter, 1980). The stage of competition depends upon five basic competitive forces, which determine the degree of competition and the profit potential in an industry. The five forces are intensity of competitors, power of suppliers, power of customers, threat of new entrants and threat of substitute products. BMW, which stands for Bayerische Motoren Werke, has made a well-known name as a luxury car manufacturer. The headquarter of the BMW group is in Munich, Germany, but the company is present all over the world. The company built a high brand equity over the years through continuous branding efforts and high quality products. BMW is arguably the most admired carmaker in the world and BMW products inspire near-fanatical loyalty (Kiley, 2004).

Download or read book Strategic Management of Innovation Networks written by Müge Özman and published by Cambridge University Press. This book was released on 2017-03-08 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for a one- or two-semester course for undergraduate and graduate students, this interdisciplinary textbook explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that can span organisations, industries, regions, and markets, giving students a holistic perspective and reducing the amount of effort required to learn the theoretical framework for each layer. With engaging real-world examples, the text also provides a practical guide on how to manage networks to increase innovation and improve performance. Topics covered include forming teams to foster creativity, selecting partners and leveraging partnerships for learning, managing organisational change, and sponsoring technologies in communities. Students will learn the metrics used in social network analysis and how they are interpreted and applied. Suggested reading lists and online resources offer opportunities for further review and practice.

Download or read book Focusing on premium brands written by Johannes-Cornelius Adari and published by diplom.de. This book was released on 2004-08-11 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. Companies have to search for buyers, identify their needs, design appropriate products, promote them, store and transport them, negotiate, and so on. Such activities as product development, search, communication, distribution, pricing, and service constitute core marketing activities. We have defined the core marketing activities; supporting the sales force in their pursuit of revenues and profit. The marketing department have to focus multiple tasks ranging from product development to pricing. Often the marketing department is so intertwined in the sales processes that the marketing and sales division is one division, in order to maintain the direction required in order to achieve the objectives set up by the management. In the first part of this case we will look at the general term; strategic marketing and set up fictitious examples of how a company in the automotive industry would deal with strategic marketing and look at the tools available to the marketing department and how they are implemented. Being a multinational company like BMW you need a strategy for virtually prior to make a decision and this applies to marketing as well. The company has the past two decades developed from an international company to a global player, where the set of standards are different and the requirement for setting up a marketing strategy has changed. We have decided in this case to analyze the decisions behind launching certain products; such as the roadster; the Z Series and the X Series, which meant that BMW for the first time in its history ventured into new segments normally being dominated by other manufactures. The decision to leave the traditional segment where BMW had for years been successful and diversify the product line will be analysed and in the introduction we will try to cast a light on the tools and means behind such decisions. In the middle of the [...]

Download or read book The BMW Group s Journey to Leadership in Sustainable Development Practice written by David L. Rainey and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing global businesses have intensified due to aggressive competition, increased government regulation, more demanding customers and stakeholders, and greater uncertainties. Rather than respond to these challenges as they occur, the BMW Group has prospered by taking the lead on sustainability, sustainable development, and environmental management practices. Its actions in leading change have resulted in record sales and profitability as well as a reputation as the "world's most sustainable automobile manufacturer." The case presents real-world perspectives about making the transformation from effective environmental management initiatives to outstanding strategic leadership based on sustainability and sustainable development.

Download or read book BMW Value Chain Analysis written by Marion Maguire and published by GRIN Verlag. This book was released on 2005-03-01 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - General, grade: A-, Hawai'i Pacific University, course: MBA IT class, language: English, abstract: This paper will analyze how the German car manufacturer BMW derives value from information systems as well as identify the value chain activities that are affected by the identified information systems. Following analysis will be limited to the information systems that provide the greatest value to BMW in form of gaining or maintaining a competitive advantage. BMW, which stands for Bayerische Motoren Werke, is a luxury car manufacturer. The headquarters of the BMW group is in Munich, Germany, but the company is present all over the world (BMW Group, 2004). The company built high brand equity over the years through continuous branding efforts and high quality products (Interbrand, 2001). BMW is arguably the most admired carmaker in the world and BMW products inspire near-fanatical loyalty (Kiley, 2004). Michael E. Porter developed the value chain concept in 1985. Porter’s value chain provides a systematic means of categorizing activities. At each stage of the value chain there exists an opportunity to contribute positively to the firm’s competitive strategy by performing some activity or process in a way that is better than the competitors, and so providing some uniqueness or advantage (Porter, 1985). Value activities can be divided into two broad types, primary activities and support activities (Porter, 1985). There are five generic categories of primary activities involved in competing in any industry: (a) Inbound Logistics, (b) Operations, (c) Outbound logistics, (d) Marketing and Sales, and (e) Services (Porter, 1985). Support activities support the primary activities and can be divided in four generic categories: (a) Procurement, (b) Technology Development, (c) Human Resource Management and (d) Firm Infrastructure (Porter, 1985).

Download or read book Strategic Management Dynamics written by Kim Warren and published by John Wiley & Sons. This book was released on 2008-01-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.

Download or read book Managing organizational change for BMW in the emerging Chinese market written by Marion Maguire and published by GRIN Verlag. This book was released on 2005-03-01 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: A, Hawai'i Pacific University (HPU), course: MBA class, language: English, abstract: Change is often not welcomed, because it is more comfortable to do things the way we’ve always done them and change is often perceived as a threat. But change has always been a reality of life and is even more so today. The challenge for leaders is the transformation of their organization at this time of fast change. In this context, the research paper will analyze how the German car manufacturer BMW can apply organizational change and development theories to ensure highest quality and increase its market share in the emerging Chinese market. China's explosive growth, which has turned its car market into the fastest-growing in the world, has attracted foreign automakers in hordes (Welch, 2004). Over the past decade, nearly every major car company has entered the Chinese market and so did BMW. The German car manufacturer invested in the local market and formally opened its first production facility in Shenyang. BMW entered a 50-50 joint venture with Brilliance China Automotive Holdings Ltd in 2003 and opened a €450-million plant, which will produce both BMW 3-series and 5-series models. BMW, which sells its three brands BMW, Mini and Rolls-Royce, is thus the only carmaker in the premium segment that produces locally in China (Welch, 2004).

Download or read book Marketing Plan BMW 1 series in Germany written by Andreas Klein and published by GRIN Verlag. This book was released on 2007-02-26 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels

Download or read book Strategic Management written by Philip Sadler and published by Kogan Page Publishers. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the fundamental concepts, frameworks and ideas of strategic management. This second edition of Strategic Management MBA Masterclass has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought.

Download or read book Strategic Management written by Colin White and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize and generalize business problems and to confront philosophical issues without losing sight of practical aims. Each chapter starts with a Key Strategic Challenge and sets the scene of a case study which is resolved at the end of the chapter. The text includes more than 60 Strategy in Action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis. Strategic Projects and Exploring Further sections encourage readers to investigate the subject more in detail. Strategic Management: - Acknowledges the complex reality of strategy in the real world showing students the challenges they will encounter when implementing strategy in practice. - Provides a solid theoretical grounding in the subject enabling students to develop their own strategic approaches. - Offers comprehensive and contemporary topic coverage reflecting current trends such as globalization, co-operative strategy and performance measurement. - Includes separate chapters on Implementation, Monitoring and Risk Assessment reflecting the critical role of these issues within organizations. - Provides a wide range of international case examples from well-known organizations in all regions of the world allowing students to see how strategy is implemented in practice and reflecting the global nature of strategy for multinational corporations. Integrated web packages include: - For students: Additional long case studies, integrating case study, links to further resources, searchable glossary. - For Instructors: Suggested teaching pathways and key themes, additional case study questions, comments on exercises and assignments within the text, powerpoint lecture presentations. Visit www.palgrave.com/business/white for more information.

Download or read book Strategic Management in a Global Context impact of the downturn written by Markus Baum and published by GRIN Verlag. This book was released on 2012-05-14 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be “green technology” and “changing in customers demand”. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.