Download or read book Strategic Internet Business Management an Assessment of Internet Business Growth Strategies written by Steven Sam and published by GRIN Verlag. This book was released on 2011-10 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 12 (Distinction), course: Strategic Business Communication, language: English, abstract: Abstract It is widely recognized that Small and Medium-Sized Enterprises play a significant role in the economic vitality of local and national economies in Denmark. Over the years, these sectors are faced with an increasingly unstable marketplace and stiff competition from large firms. It is believed that the advancement of internet and its related communication technologies have the ability to give these firms the potential advantage to reach wider geographical markets and compete with larger organizations for customers' attraction, market share, and sustainable growth. As a result, the Danish government has over the years collaborated with industry and commercial associations to bolster the integration of Information Technology and diffusion of e-commerce among SMEs. This thesis used quantitative survey questionnaire and qualitative interview approaches to assess how SMEs in Denmark are using the internet as a business strategy to enhance growth and sustainability. In accordance with the theoretical model developed by synthesizing existing internet adoption and business growth models, three key determinants such as: the level of internet adoption, growth strategy, and competitive environment were investigated. Result indicates that SMEs have a considerable integration of internet particularly at the lower level which includes e-mail and website. While more than half of the firms who have fully integrated internet as part of their growth strategy have experienced exponential growth by developing new product and reaching new markets. Competitively, these firms are also able to offer high and unique value of proposition mainly through niches.
Download or read book Strategic Internet Business Management An Assessment of Internet Business Growth Strategies written by Steven Sam and published by GRIN Verlag. This book was released on 2011-10-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 12 (Distinction), , course: Strategic Business Communication, language: English, abstract: Abstract It is widely recognized that Small and Medium-Sized Enterprises play a significant role in the economic vitality of local and national economies in Denmark. Over the years, these sectors are faced with an increasingly unstable marketplace and stiff competition from large firms. It is believed that the advancement of internet and its related communication technologies have the ability to give these firms the potential advantage to reach wider geographical markets and compete with larger organizations for customers’ attraction, market share, and sustainable growth. As a result, the Danish government has over the years collaborated with industry and commercial associations to bolster the integration of Information Technology and diffusion of e-commerce among SMEs. This thesis used quantitative survey questionnaire and qualitative interview approaches to assess how SMEs in Denmark are using the internet as a business strategy to enhance growth and sustainability. In accordance with the theoretical model developed by synthesizing existing internet adoption and business growth models, three key determinants such as: the level of internet adoption, growth strategy, and competitive environment were investigated. Result indicates that SMEs have a considerable integration of internet particularly at the lower level which includes e-mail and website. While more than half of the firms who have fully integrated internet as part of their growth strategy have experienced exponential growth by developing new product and reaching new markets. Competitively, these firms are also able to offer high and unique value of proposition mainly through niches.
Download or read book Small Business Management for Online Business Illustrated written by Nicolae Sfetcu and published by Lulu.com. This book was released on with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet Business Models and Strategies written by Allan Afuah and published by McGraw-Hill Companies. This book was released on 2003 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.
Download or read book Business Strategy in the Online Industry written by Christian Göttsch and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
Download or read book Consumer Evolution written by Charles Grantham and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.
Download or read book Digital Business and E commerce Management written by Dave Chaffey and published by Pearson UK. This book was released on 2019 with total page 1051 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Download or read book Business Strategy in the Online Industry written by Christian Polke and published by Deutscher Universitätsverlag. This book was released on 2012-02-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
Download or read book Strategies in E Business written by Ignacio Gil-Pechuán and published by Springer Science & Business Media. This book was released on 2013-09-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites? Do they know how to make the most of it? Are they willing to make the necessary effort to adapt? Can e-business strategies contribute to company creation and the success of already existing businesses? And if so, how?
Download or read book Internet Strategies written by D. Stroud and published by Springer. This book was released on 1998-06-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
Download or read book E Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Download or read book Internet Business Models written by Thomas R. Eisenmann and published by Irwin/McGraw-Hill. This book was released on 2001-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.
Download or read book Handbook of Strategic e Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Download or read book Introduction to e Business written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Download or read book Executive s Guide to E Business written by Martin V. Deise and published by . This book was released on 2000-05-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.
Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Download or read book Small Business Management for Online Business written by Nicolae Sfetcu and published by CreateSpace. This book was released on 2014-10-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for home business and small business companies to develop online strategies for online presence, using the advantages of Web 2.0, web development, online promotion and social media. Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms). Crowdsourcing, or participatory production, one of the emerging areas of knowledge management, is the use of creativity, intelligence and know-how of a large number of people, outsourcing, to perform certain tasks traditionally performed by an employee or contractor. Web development can take different forms: from a simple static page to dynamic pages with a connection to a database. Agile methods are groups of practices for the development of projects in IT (software design) that can be applied to various types of projects. They involve the maximum the applicant (client) and allow greater responsiveness to requests. They aim to real customer satisfaction a priority under a development agreement. A succesful web development is primarily based on iterative refinement of needs implemented in functionality in progress and even already completed. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. E-marketing, or Internet marketing, is used to manage a web presence and a report to the user and to the communities it represents. The challenge here is to disseminate a consistent image of brand and company regardless of the communication media. Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. A social network is a set of brands, such as individuals or organizations, interconnected by links created during social interactions. It is represented by a structure or a dynamic form of a social group. The analysis of social networks is based on network theory, the use of graphs, and sociological analysis. Pnline social networking services are used to build a social network by connecting friends, associates, and generally individuals together using a variety of tools in order to facilitate, for example, management of professional careers, distribution and artistic visibility, or private meetings. Social commerce is a subset of e-commerce. It involves social media, and other digital media that support social interaction and user contributions, to assist in buying and selling products and services online. Simply put, social commerce is the use of social networks for e-commerce transactions.
