Download or read book Strategic Copy Editing written by John Russial and published by Guilford Press. This book was released on 2004-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.
Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Download or read book Copy Editing for Professionals written by Edmund J. Rooney and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Subversive Copy Editor written by Carol Fisher Saller and published by University of Chicago Press. This book was released on 2016-04-18 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated copy editor’s guide to surviving the publishing industry, with practical advice on working with writers, colleagues, and yourself. Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others. Praise for The Subversive Copy Editor, First Edition “This is the book Oprah would write if her vocation were saving writers from embarrassment, rather than saving the whole world. To which I say, finally. I’ve got dozens of books concerned with the nuts and bolts of copy-editing, but this is the only one that teaches the fine art of chilling out.” —Jennifer Balderama, New York Times “May be the best copy editor’s companion since the CMS, the AP Style Guide and that dog-eared xerox of copy-editing marks you keep tacked up on the cubicle wall. . . . This is an ideal complement to any style guide: practical, relentlessly supportive and full of ed-head laughs.” —Publishers Weekly
Download or read book The Copywriter s Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Download or read book The Subversive Copy Editor written by Carol Fisher Saller and published by University of Chicago Press. This book was released on 2009-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
Download or read book The Fine Art of Copyediting written by Elsie Myers Stainton and published by Columbia University Press. This book was released on 2002-01-30 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many stylebooks and manuals explain writing, but before the release ten years ago of Elsie Myers Stainton's The Fine Art of Copyediting, few addressed the practices and problems of editing. This handbook has guided users through the editing process for books and journals, with tips on how to be diplomatic when recommending changes, how to edit notes and bibliographies, how to check proofs, and how to negotiate the ethical, intellectual, and emotional problems characteristic of the editorial profession. Now featuring solid advice on computer editing and a new chapter on style, as well as more information on references, bibliographies, indexing, and bias-free writing, The Fine Art of Copyediting, Second Edition offers the same wealth of information that prompted William Safire to commend the first edition in The New York Times Magazine. Complete with helpful checklists for the manuscript, proof, and index stages of book production, as well as an excellent bibliography of reference works useful to the copyeditor, The Fine Art of Copyediting, Second Edition is an indispensable desk reference for writers and editors confronting a host of questions each day. Why use the word "people" instead of "persons?" What precautions are necessary for publishers to avoid libel suits? How can an editor win an author's trust? What type fonts facilitate the copyediting process? How does computer editing work? For experienced and novice copyeditors, writers and students, this is the source for detailed, step-by-step guidance to the entire editorial process.
Download or read book The Copy Editing And Headline Handbook written by Barbara Ellis and published by Basic Books. This book was released on 2009-08-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Download or read book The Copyeditor s Workbook written by Erika Buky and published by University of California Press. This book was released on 2019-05-14 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor’s Workbook—a companion to the indispensable Copyeditor’s Handbook, now in its fourth edition—offers comprehensive and practical training for both aspiring and experienced copyeditors. Exercises of increasing difficulty and length, covering a range of subjects, enable you to advance in skill and confidence. Detailed answer keys offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively with authors and clients. The exercises provide an extensive workout in the knowledge and skills required of contemporary editors. Features and benefits Workbook challenges editors to build their skills and to use new tools. Exercises vary and increase in difficulty and length, allowing users to advance along the way. Answer keys illustrate several techniques for marking copy, including marking PDFs and hand marking hard copy. Book includes access to online exercises available for download.
Download or read book The Copyeditor s Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2005-12-07 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).
Download or read book Choosing Yiddish written by Hannah S. Pressman and published by Wayne State University Press. This book was released on 2012-12-17 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students and teachers of Yiddish studies will enjoy this innovative collection.
Download or read book Copy Editing written by Karen Judd and published by Crisp Learning. This book was released on 1989-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing Irresistible Kidlit written by Mary Kole and published by Penguin. This book was released on 2012-12-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
Download or read book The Concise Guide to Copy Editing written by Paul LaRocque and published by Marion Street Press, Inc.. This book was released on 2003 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conveniently organized to serve as a training tool for new or improving copy editors, this guide teaches how to best serve clients.
Download or read book Almost Missed You written by Jessica Strawser and published by St. Martin's Press. This book was released on 2017-03-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Almost Missed You is a skillful, insightful debut: a deft exploration of the mysteries of marriage, the price we pay for our secrets, and just how easy it is to make the worst choices imaginable." —Chris Bohjalian, New York Times bestselling author of The Sandcastle Girls and Midwives "Almost Missed You is an emotional powerhouse of a novel." —Garth Stein, New York Times bestselling author of A Sudden Light and The Art of Racing in the Rain "In Almost Missed You, debut author Jessica Strawser meticulously weaves together a kidnapped child, friends in turmoil, and a Craigslist ad into a tangled web of secrets, lies, and unexpected alliances. This heart-breaking page-turner will make you question how well you really know everyone you hold dear." — Amy Sue Nathan, author of The Glass Wives "Jessica Strawser has expertly woven a tale of a marriage in crisis with elements of daring, danger, mystery, and secrets that will surprise and delight you...Glorious!" — Adriana Trigiani, New York Times bestselling author of All the Stars in the Heavens "Jessica Strawser writes from the heart." —New York Times bestselling author Lisa Scottoline "Almost Missed You is compelling fiction from a brave new voice." —Bestselling author Sophie Littlefield Violet and Finn were “meant to be,” said everyone, always. They ended up together by the hands of fate aligning things just so. Three years into their marriage, they have a wonderful little boy, and as the three of them embark on their first vacation as a family, Violet can’t help thinking that she can’t believe her luck. Life is good. So no one is more surprised than she when Finn leaves her at the beach—just packs up the hotel room and disappears. And takes their son with him. Violet is suddenly in her own worst nightmare, and faced with the knowledge that the man she’s shared her life with, she never really knew at all. Caitlin and Finn have been best friends since way back when, but when Finn shows up on Caitlin’s doorstep with the son he’s wanted for kidnapping, demands that she hide them from the authorities, and threatens to reveal a secret that could destroy her own family if she doesn’t, Caitlin faces an impossible choice. As the suspenseful events unfold through alternating viewpoints of Violet, Finn and Caitlin, Jessica Strawser's Almost Missed You is a page turning story of a mother’s love, a husband’s betrayal, connections that maybe should have been missed, secrets that perhaps shouldn’t have been kept, and spaces between what’s meant to be and what might have been.
Download or read book The Copyeditor s Handbook written by Amy Einsohn and published by Univ of California Press. This book was released on 2011-08-15 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. This book may be used for self-instruction or as a textbook in copyediting classes. The exercises are accompanied by answer keys and detailed line-by-line explanations. The third edition features • Updates reflecting the 16th edition of The Chicago Manual of Style and the most current editions of other major style manuals. • Additional updates to register technology-driven changes in onscreen editing procedures and typecoding. • A revised chapter on resources for editors. • Expanded bibliography and glossary.
Download or read book Copy editing written by Barbara Horn and published by The Publishing Training Cen. This book was released on 2008-12 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the Publishing Training Centre's distance-learning course and aimed at proofreaders who want to progress to editing, and editors who want to learn and improve their skills. Reflects British practice and explains some of the important differences in American usage.
