Download or read book Strategic Control of Marketing Finance written by David Haigh and published by Financial Times Management. This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
Download or read book Strategic Control written by Michael Goold and published by Addison Wesley Publishing Company. This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need both financial stability and a sound strategy for the future. This book shows executives how to set up "strategic control" systems, helping them to balance long-term investments against short-term profits by establishing objectives and monitoring progess.
Download or read book Strategic Management in written by Moutinho, L. and published by CABI. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2012-05-31 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Download or read book Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1986-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Financial Management Casebook written by Rajesh Kumar and published by Academic Press. This book was released on 2017-01-05 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Financial Management Casebook strategically uses integrative case studies—cases that do not emphasize specific subjects such as capital budgeting or value based management—to provide a framework for understanding strategic financial management. By featuring holistic presentations, the book puts readers into the shoes of those responsible for the world's largest wealth creators. It covers strategies of growth, mergers and acquisitions, financial performance analysis over the past decade, wealth created in terms of stock returns since its listing in stock market, investment and financial decisions, cost of capital, and corporate valuation. In addition, the casebook also discusses corporate restructuring activities undertaken by each company. Each chapter follows a template to facilitate learning, and each features an Excel-based case analysis worksheet that includes a complete data set for financial analysis and valuation. - Introduces a conceptual framework for integrating strategy and finance for value creation - Emphasizes the roles of corporate governance, corporate social responsibility, and risk management in value creation - Encourages an analysis of investment, financing, and dividend decisions - Examines non-financial factors that contribute to value
Download or read book FINANCIAL IT DESIGN FOR STRATEGIC MANAGEMENT written by TOMOHISA FUJII and published by TOM PUBLISHING. This book was released on 2014-03-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: financial it design
Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.
Download or read book Principles of Strategic Management written by Tony Morden and published by Routledge. This book was released on 2016-04-15 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
Download or read book Strategic Management written by Peter FitzRoy and published by Routledge. This book was released on 2016-12-19 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
Download or read book Strategic Management written by A. Naga and published by Vikas Publishing House. This book was released on with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
Download or read book Strategic Management written by Upendra Kachru and published by Excel Books India. This book was released on 2009 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lucid way, this book traverses the entire panorama of strategic management.
Download or read book Strategic Management Text and Cases written by Gupta C.B. and published by S. Chand Publishing. This book was released on with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.
