Download or read book Strategic Communications and the Battle of Ideas written by United States. Congress. House. Committee on Armed Services. Subcommittee on Terrorism, Unconventional Threats, and Capabilities and published by . This book was released on 2009 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Download or read book Wars of Ideas and the War of Ideas written by Antulio Joseph Echevarria and published by Strategic Studies Institute U. S. Army War College. This book was released on 2008 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author discusses several types of wars of ideas in an effort to achieve a better understanding of what wars of ideas are. That knowledge, in turn, can help inform strategy. It is important to note, for instance, that because ideas are interpreted subjectively, it is not likely that opposing parties will "win" each other over by means of an ideational campaign alone. Hence, physical events, whether intended or incidental, typically play determining roles in the ways wars of ideas unfold, and how (or whether) they are end. Thus, while the act of communicating strategically remains a vital part of any war of ideas, we need to manage our expectations as far as what it can accomplish.
Download or read book Strategic Communication written by Anthony Dudo and published by Routledge. This book was released on 2016-07-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Download or read book Strategic Communication written by Burton Kaplan and published by HarperCollins Publishers. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Burton Kaplan, speechwriter to America's top executives, here is a unique book on communicating for managers that is strategy-based, telling when to communicate, when not to communicate, what format is the most appropriate, and of course, what to say.
Download or read book Battles to Bridges written by R. S Zaharna and published by Springer. This book was released on 2010-02-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Download or read book Strategic Communication written by Steve A. Tatham and published by . This book was released on 2008 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper attempts to address a perceived gap in UK defence thinking which currently has little documentation on the emerging and cross governmental art of Strategic Communication. After defining the term, this paper attempts to locate its utility within the defence community, considering its relationship with Media and Information Operations. The paper notes, that at its core, Strategic Communication can only be successful when three processes are clearly understood: the role of strategic communication in campaigning, the actual cognitive process of communication and the empirical analysis of target audiences. The dangers of over-reliance upon polling are considered concurrently. The paper concludes with the place of Strategic Communication withinUK military operations, the need for robust measurements of effectiveness and a short assessment of the challenges of emergening and new media"--P. [2] of cover.
Download or read book Strategic Communications and National Strategy written by Paul Cornish and published by Chatham House Report. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report aims to raise awareness of the role and potential of strategic communications as a means of delivering policy. It argues that the use of coordinated programs, plans, and outreach should become a more prominent component at the highest levels of government, at an early stage in the development of a complex stabilization or other operation, during a crisis response or a contingency operation, and generally as an organic part of policymaking.
Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Download or read book Strategic Communications and Countering Ideological Support for Terrorism written by United States. Congress. House. Committee on Armed Services. Subcommittee on Terrorism, Unconventional Threats, and Capabilities and published by . This book was released on 2009 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Schneider Report written by William Schneider, Jr. and published by Cosimo, Inc.. This book was released on 2005-07-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.
Download or read book The World Wide Web of War written by Craig A. Smith and published by . This book was released on 2006 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern communications, combined with the near instantaneous publication of information on the World Wide Web, are providing the means to dramatically affect the pursuit, conduct, and public opinion of war on both sides. The current war in Iraq is the first war in history that has seen soldiers, independent journalists, and citizens in the war zone publishing interactive, first-hand accounts and photos of life and events by web logs or blogs. This war also has seen the enemy create slick web sites containing information and professional quality graphics and video of their operations and exploits, including gruesome beheadings. U.S. military and government public affairs elements, and even mainstream media organizations, have scrambled to deal with this onslaught of unregulated reporting as it rapidly grows in popularity and capability. This paper examines the rise of war blogs and other communications to assess their immediate and longer term impact on U.S. policy and military strategy, and to suggest ways in which the United States can overtly control them or use them more effectively.
Download or read book Winning Wars Before They Emerge written by Torsti Sirén and published by Universal-Publishers. This book was released on 2013-01-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: To avoid preparing to wage battles against our opponents in future wars, we should proactively and continuously influence the narrative identity structures of our potential opponents by using Strategic Communications (StratCom). This book argues that nations and societies of tolerance and pluralism (the so-called wonderful societies) should utilize StratCom to seduce their enemies, opponents, and potential opponents not only to behave in more tolerant ways, but above all to internalize peace, tolerance, and pluralism as essential values and guiding mental institutions of their identity structures. Winning Wars Before They Emerge will be of interest to students, lecturers and researchers of international relations and world politics, peace researchers, and information operations practitioners, as well as military personnel. War and the art of war are issue areas that have been widely dealt with in numerous books and widely taught in various universities and defense colleges/universities, but not from the perspective offered in this book.
Download or read book The Army Lawyer written by and published by . This book was released on 2006 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Communication written by Jesper Falkheimer and published by Routledge. This book was released on 2018-01-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
Download or read book The Three Circles of War written by Heather Gregg and published by Potomac Books, Inc.. This book was released on 2010-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive military textbook for our times, our wars
Download or read book Front Line Public Diplomacy written by W. Rugh and published by Springer. This book was released on 2014-08-20 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.
