Download or read book Strategic Communication and the 2022 Australian Federal Election Campaign written by James Mahoney (Professor of professional communication) and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations and communication studies"--
Download or read book Strategic Communication and the 2022 Australian Federal Election Campaign written by JAMES. MAHONEY and published by Routledge. This book was released on 2023-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
Download or read book Strategic Communication and the 2022 Australian Federal Election Campaign written by James Mahoney and published by Taylor & Francis. This book was released on 2023-10-13 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
Download or read book The Professionals written by Stephen Mills and published by Black Inc.. This book was released on 2014-07-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia’s political parties went from mass-membership organisations – which provided opportunities for grassroots participation – to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before – from the inside.
Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Download or read book Elections and Social Networks around the World written by Erica Guevara and published by Taylor & Francis. This book was released on 2024-10-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non‐technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries. Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in‐depth case studies from across Europe, North America, Latin America, Asia, and Africa, this book emphasizes the need to study how institutions, culture, and politics shape the processes of technology diffusion in each context. It asks: what are the uses of social networks in election campaigns in different countries? and what are the factors that lead to social networks playing an important role in the elections of a given country? International and comparative in focus, this book brings together work on the uses of social networks (Facebook, X (formerly Twitter), WhatsApp, TikTok, Instagram, Telegram, and more) in the context of an election campaign by different actors (such as parties, companies, journalists, and voters). This book explores the different methodological and theoretical approaches developed for the study of the uses of social networks in an electoral context. The contributors focus on the identification of the “online ecosystem” of electoral actors in each country, studying their strategies and logic. They also analyze the scaremongering rhetoric about the possible effect of social media on elections as an object of study. While taking seriously the issues of polarization, disinformation, or negative campaigning, this book provides understanding of how these work and how their discourses are constructed. This book will be of great interest to upper‐level students and scholars of Political Science, Media, and Communications Studies.
Download or read book Watershed written by Anika Gauja and published by ANU Press. This book was released on 2023-08-10 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australia’s 2022 federal election played out in ways that few could have expected. Not only did it bring a change of government; it also saw the lowest number of primary votes for the major parties and the election of the greatest number of Independents to the lower house since the formation of the Australian party system. The success of the Teal Independents and the Greens, along with the appetite voters showed for ‘doing politics differently’, suggested that the dominant model of electoral competition might no longer be the two-party system of Labor versus Liberal. At the very least, the continued usefulness of the two-party-preferred vote as a way of conceptualising and predicting Australians’ voting behaviour has been cast into serious doubt. In Watershed, leading scholars analyse the election from the ground up—focusing on the campaign issues, the actors involved, and the successes and failures of campaign strategy—and show how digital media, visual politics and fake news are changing the way politics is done. Other topics include the impact of COVID-19 and the salience of climate, gender and integrity issues, as well as voting patterns and polling accuracy. This authoritative book is indispensable for understanding the disenchantment with the major parties, the rise of Community Independents, and the role of the Australian Greens and third parties. Watershed is the eighteenth in the ANU Press federal election series and the tenth sponsored by the Academy of the Social Sciences in Australia.
Download or read book Handbook of Research on Global Perspectives on International Advertising written by Krom, Ipek and published by IGI Global. This book was released on 2022-06-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Download or read book Platforms Power and Politics written by Ulrike Klinger and published by John Wiley & Sons. This book was released on 2023-10-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.
Download or read book Proceedings of Third International Conference on Sustainable Expert Systems written by Subarna Shakya and published by Springer Nature. This book was released on 2023-02-22 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features high-quality research papers presented at the 3rd International Conference on Sustainable Expert Systems (ICSES 2022), held in Nepal during September 9–10, 2022. The book focuses on the research information related to artificial intelligence, sustainability and expert systems applied in almost all the areas of industries, government sectors and educational institutions worldwide. The main thrust of the book is to publish the conference papers that deal with the design, implementation, development, testing and management of intelligent and sustainable expert systems and also to provide both theoretical and practical guidelines for the deployment of these systems.
Download or read book Routledge Handbook of the Influence Industry written by Emma L. Briant and published by Taylor & Francis. This book was released on 2024-10-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term ‘influence’ here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience’s emotions, ideas and behaviors in order to advance a state or non-state actor’s objectives – increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism.
Download or read book The Routledge Companion to Social Media and Politics written by Axel Bruns and published by Routledge. This book was released on 2015-12-22 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Download or read book Mobile Communication and Online Falsehoods in Asia written by Carol Soon and published by Springer Nature. This book was released on 2023-06-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on developments and trends pertaining to online falsehoods and mobile instant messaging services (MIMS), the impact of online falsehoods transmitted via MIMS, and practice and intervention. As the reliance on mobile devices for news seeking and information sharing continues to grow, the spread of online falsehoods on MIMS is a problem that confounds academics, practitioners, and policymakers. Recent developments in countries such as Brazil and India demonstrate how MIMS facilitate the spread of online falsehoods. Given that a number of non-academic and non-governmental institutions in the region are doing important work in countering the influence of online falsehoods, this book also includes contributions by practitioners who design initiatives and programmes in this area. The book is a timely contribution in addressing the distinct issues of online falsehoods in a large, technophilic region such as Asia, grappling with problems of online falsehoods on so many fronts, including ideological extremism, political opportunism, cyberscams, political activism, digitalised learning, geopolitical tensions, and more. Relevant to researchers and policymakers, this book provides a timely and critical analysis of both research and practice conducted in the Asian context by scholars hailing from a range of disciplines such media studies, political communication, cultural studies, and cognitive science.
Download or read book Digital Marketing Outreach written by Kavita Sharma and published by Taylor & Francis. This book was released on 2022-08-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.
Download or read book The Hybrid Media System written by Andrew Chadwick and published by Oxford University Press. This book was released on 2017 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.
Download or read book Building Theory in Political Communication written by Gadi Wolfsfeld and published by Oxford University Press. This book was released on 2022 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The politics-media-politics approach -- PMP and election campaigns -- PMP, violent conflicts, and peace processes -- PMP and historical changes -- PMP and comparative political communication -- Using the PMP approach to assess media performance in both democratic and autocratic regimes.
Download or read book British Elections Parties Review written by Roger Scully and published by Taylor & Francis. This book was released on 2022-03-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004, this is the fourteenth annual volume published under the auspices of the Elections, Public opinion and Parties (EPOP) specialist group of the Political Studies Association (PSA) of the United Kingdom. The 2003 September Cardiff conference was distinguished by the First Minister for Wales, Rt Hon. Rhodri Morgan AM. This is a collection of twelve papers from the conference and a reference section.
