Download or read book Strategic Analytics and SAS written by Randall S. Collica and published by . This book was released on 2019-08-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use aggregate data to answer high-level business questions! Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!
Download or read book Strategic Analytics and SAS written by Randall S. Collica and published by SAS Institute. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use aggregate data to answer high-level business questions!Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!
Download or read book Analytics written by Phil Simon and published by John Wiley & Sons. This book was released on 2017-07-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all. This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends—and act upon them until it's too late. But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating? What if there were a better way to do analytics? Fortunately, you're in luck... Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University professor Phil Simon. Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones...and their results will astonish you. Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.
Download or read book Business Analytics for Managers written by Gert Laursen and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.
Download or read book An Introduction to SAS Visual Analytics written by Tricia Aanderud and published by SAS Institute. This book was released on 2017-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the version of SAS Visual Analytics on SAS 9.4, this thorough guide will show you how to make sense of your complex data with the goal of leading you to smarter, data-driven decisions without having to write a single line of code ¿̐ư unless you want to. --
Download or read book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner written by Olivia Parr-Rud and published by SAS Institute. This book was released on 2014-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --
Download or read book Heuristics in Analytics written by Carlos Andre Reis Pinheiro and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more. Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysis Integrate heuristic and analytical approaches to modeling and problem solving Discover how graph analysis is applied in real-world scenarios around the globe Apply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more Understand how text analytics can be applied to increase the business knowledge Every single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.
Download or read book Analytics in a Big Data World written by Bart Baesens and published by John Wiley & Sons. This book was released on 2014-04-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
Download or read book Business Analytics Principles Concepts and Applications with SAS written by Marc J. Schniederjans and published by Pearson Education. This book was released on 2014-10-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to a shortage of effective content for teaching business analytics, this text offers a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. Business Analytics Principles, Concepts, and Applications with SAS offers a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, Business Analytics Principles, Concepts, and Applications with SAS demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.
Download or read book Data Analysis Using SAS Enterprise Guide written by Lawrence S. Meyers and published by Cambridge University Press. This book was released on 2009-08-17 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the basic procedures for utilizing SAS Enterprise Guide to analyze statistical data. SAS Enterprise Guide is a graphical user interface (point and click) to the main SAS application. Each chapter contains a brief conceptual overview and then guides the reader through concrete step-by-step examples to complete the analyses. The eleven sections of the book cover a wide range of statistical procedures including descriptive statistics, correlation and simple regression, t tests, one-way chi square, data transformations, multiple regression, analysis of variance, analysis of covariance, multivariate analysis of variance, factor analysis, and canonical correlation analysis. Designed to be used either as a stand-alone resource or as an accompaniment to a statistics course, the book offers a smooth path to statistical analysis with SAS Enterprise Guide for advanced undergraduate and beginning graduate students, as well as professionals in psychology, education, business, health, social work, sociology, and many other fields.
Download or read book Unstructured Data Analysis written by Matthew Windham and published by SAS Institute. This book was released on 2018-09-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unstructured data is the most voluminous form of data in the world, and several elements are critical for any advanced analytics practitioner leveraging SAS software to effectively address the challenge of deriving value from that data. This book covers the five critical elements of entity extraction, unstructured data, entity resolution, entity network mapping and analysis, and entity management. By following examples of how to apply processing to unstructured data, readers will derive tremendous long-term value from this book as they enhance the value they realize from SAS products.
Download or read book A strategic analysis of Scandinavian airlines SAS written by Johannes Walder and published by GRIN Verlag. This book was released on 2013-04-10 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
Download or read book The Analytical Marketer written by Adele Sweetwood and published by Harvard Business Review Press. This book was released on 2016-09-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.
Download or read book Retail Analytics written by Emmett Cox and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
Download or read book Strategic Analytics written by Martin Kunc and published by John Wiley & Sons. This book was released on 2018-11-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advantage; dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.
Download or read book Predictive Business Analytics written by Lawrence Maisel and published by John Wiley & Sons. This book was released on 2013-09-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.
Download or read book Text Analytics with SAS written by and published by . This book was released on 2019-06-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAS provides many different solutions to investigate and analyze text and operationalize decisioning. Several impressive papers have been written to demonstrate how to use these techniques. We have carefully selected a handful of these from recent Global Forum contributions to introduce you to the topic and let you sample what each has to offer. Also available free as a PDF from sas.com/books.
