Download or read book Strategic Affiliate Marketing written by Simon Goldschmidt and published by Edward Elgar Publishing. This book was released on 2003-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area.".

Download or read book Affiliate Marketing For Dummies written by Ted Sudol and published by John Wiley & Sons. This book was released on 2019-11-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.

Download or read book Affiliate Marketing written by Daren H. Russell and published by E.C. Publishing via PublishDrive. This book was released on 2018-11-12 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you Want to Make Money Online this year? Had enough of your 9-to-5 job and would like to work at home instead? If yes, keep reading... Unhappy with your corporate job? This is not an uncommon feeling. In fact, more than 2 Million Americans voluntarily leave their jobs mainly because they want to be their own boss and have full control of their schedule and place to work like at home. If you are unsure which money making path to pursue, Affiliate Marketing is great because it has helped others earn real income: Affiliates reportedly make up a massive 40% of Amazon's 100 billion dollars in yearly revenue! With money definitely to be made, having the right information is key. In this complete step-by-step guide, Affiliate Marketing: Beginners Guide to Learn Step-by-Step How to Make Money Online using Affiliate Program Strategies and Earn Passive Income up to $10,000 a Month, you will discover: - One of the most powerful and proven Affiliate Marketing strategies outlined in simple to implement steps on how to make your Affiliate Marketing efforts sustainable and still earning income for months and years to come - The four life-changing benefits of Affiliate Marketing - A simple outline on how Affiliate Marketing works - from initial setup to getting paid - How to dramatically shift your thinking into the right Affiliate Marketing mindset in order to avoid failures trying to make money online and succeed - even as a beginner - The Top 5 niches to focus on in Affiliate Marketing so you avoid wasting time and money - Eleven ways on how to effectively choose which niche to work on to ensure you are on the right track to making money - The 3 Best Affiliate Programs today and how to pick the best one for youHow to setup your Blog or website outlined in easy to follow steps - and how to publish content that your visitors will enjoy - Six Secret Strategies on where to place your Affiliate links in your Blog or Website for your target customer to find which would lead to an Affiliate sale and income - Easy to follow steps on how to get more customers to visit your Blog or website for more Affiliate sales and profit - Secrets on How to Scale Up your Affiliate Marketing efforts that is used by today's Affiliate Marketing millionaires so that it could double or even triple your income in order to achieve true passive income ...and much, much more! Added BONUS: - Includes a Bonus Chapter: "Using Social Media to Drive Your Affiliate Marketing Campaigns" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have never made a single dollar online or have never sold a product a service before, you will find strategies in this book that are both simple and practical to do to help you make money online that would eventually develop into a consistent passive income stream to make while you sleep. So if you want to make money online and from your own home today - without having to make your own products and services, simply click on the "Buy Now" button to get started.

Download or read book 85 Winning Strategies to Dominate Affiliate Marketing written by Jeffrey Brooks and published by . This book was released on 2012-11-23 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate internet marketing is a very recent development and is soon gaining solid grounds. Affiliate marketing allows you to get associated with leading bloggers and website owners ready to promote your services or products.An "affiliation" is a relationship (an agreement) between two parties in which one party sells the products or services of the other in exchange for a commission. A good online affiliation program, even with a competitor, can supercharge sales. The product owner wins with additional sales and the affiliate wins by receiving a commission.If you indulge in affiliate internet marketing there are no chances of you losing money. All the money you invest will surely bring you results, because in affiliate internet marketing you only pay on basis of performance. You only have to pay only when a lead is converted or sales takes place through affiliate marketing. The affiliate does not have to create or transport the product that is sold, or even collect the money. This is all provided by the owner of the product. This is a huge advantage for the affiliate because startup costs are low. The beginning affiliate needs primarily only focus on product promotion. Even though affiliate marketing is touted as one of the easiest and most effective ways to generate income online, it is not as easy as it sounds. The smart affiliate marketer plans every undertaking and executes it the best way he can. He should also maximize the potential to earn by utilizing the appropriate tools essential for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and following are the top three essential tools for a successful affiliate marketing venture.What are the fundamentals of an affiliate marketing success story? This question preoccupy the minds of affiliate marketers who desire unlimited success in this business. Interested in boosting your affiliate commissions? Here's the answer! "85 Winning Strategies To Dominate Affiliate Marketing" This book is your ultimate guide to boost up your business profits today! The book highlights the following:* The Secrets To Finding The Right Affiliate Program* The Newbie World Of Affiliate Programs * The Many Benefits Of Affiliate Marketing* The Past, Present, And Future Of Affiliate Marketing* Strong Associations Lead To Stronger Business* Supercharge Your Online Business Through Affiliation* The Success Of Online Casinos And Affiliate Programs* Ultimate Ways To Generate Multiple Streams Of Affiliate Income * Ten Steps To Boost Your Affiliate Commissions TodayReach for your goals! Learn the winning affiliate strategies today! Dominate affiliate marketing tomorrow!

Download or read book Affiliate Program Management written by Evgenii Prussakov and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Download or read book Affiliate Marketing Guide PDF Full View written by and published by . This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Evergreen Affiliate Marketing written by Nate McCallister and published by . This book was released on 2021-08-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the Timeless Affiliate Marketing Tips and Tactics That Work - No Gimmicks or Outdated Hacks! Finding good information about affiliate marketing is hard. The profitable "hacks" that other affiliate marketers share are often dried up by the time you try them out. It seems like the only way to make money online is by teaching people how to make money online. Everyone who seems to have great advice inevitably holds back the best stuff to sell you on a high ticket program. This is why I wrote Evergreen Affiliate Marketing. This book is different. You're going to learn the things that last, regardless of the environment or state of the economy. Everything in this book will be as relevant in 20 years as it is on the day you read it. If you want to truly find lasting success with affiliate marketing, you need to read Evergreen Affiliate Marketing.

Download or read book Affiliate Marketing Strategies for E Commerce Professionals written by J. Matthews and published by J. Matthews Associates. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, affiliate marketing emerges as a powerhouse strategy for e-commerce growth, blending innovative marketing techniques with traditional sales principles. "Affiliate Marketing Mastery for E-Commerce Professionals" is your essential guide to unlocking the full potential of affiliate marketing within the e-commerce realm. This eBook is designed specifically for entrepreneurs, online store owners, and digital marketers who aim to expand their online presence, increase revenue, and foster meaningful collaborations. Dive into expert insights and practical advice that span the foundational concepts to advanced strategies in affiliate marketing. This guide covers a wide array of topics tailored for e-commerce success, including: Understanding Affiliate Marketing: Grasp the core principles of affiliate marketing and its importance in the e-commerce landscape. Building Your Affiliate Network: Learn step-by-step how to create, manage, and optimize an affiliate network that aligns with your brand’s values and objectives. Choosing the Right Affiliates: Discover the criteria for selecting affiliates that resonate with your target audience and amplify your brand’s reach. Optimizing Affiliate Performance: Master the art of boosting affiliate performance through engaging content, compelling offers, and innovative promotion strategies. Leveraging Analytics and Technology: Navigate the world of affiliate marketing tools and analytics to track performance, gain insights, and drive decision-making. Case Studies and Success Stories: Get inspired by real-world examples of successful affiliate marketing campaigns and learn from the experiences of leading e-commerce brands. Avoiding Common Pitfalls: Identify potential challenges and learn how to avoid common mistakes that can hinder your affiliate marketing success. Whether you are new to affiliate marketing or looking to refine your strategy, this eBook provides a treasure trove of valuable knowledge and tools to help you achieve e-commerce excellence. Embrace the power of affiliate marketing and transform your e-commerce venture into a thriving online business.

Download or read book Affiliate Marketing written by Luther Dickerson and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to generate website traffic or leads? Are you incapable of using social media or web analytics to increase your conversions? Writing outstanding sales copy? Or optimizing your website or sales page for greater search engine rankings? If so, many of the top leaders in the field have shared their knowledge on how to surmount these issues and more in this book, the majority of whom have more than ten years of experience. Affiliate Marketing strategies explored, case studies discussed, and examples provided. Affiliate marketing is a great way to generate steady income and improve your website and content. Social media advertising can add millions to your bottom line.

Download or read book Moving to Outcomes written by Robert Glazer and published by Sourcebooks, Inc.. This book was released on 2022-03-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.

Download or read book Affiliate Marketing written by David Scott and published by Createspace Independent Publishing Platform. This book was released on 2017-10-13 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: STRATEGIES FOR YOUR AFFILIATE MARKETING BUSINESS! If you need some strategies to boost your Affiliate earnings or strategies to get your business up and running, I think this book is going to be a great help to you! READ ON! The following chapters will discuss strategies that you are going to be able to use with affiliate marketing. The first thing that you need to know is that affiliate marketing is going to be a type of performance-based marketing strategies that are going to give a business rewards for every visitor that comes to the websites page based on the affiliate's efforts. It is a complex market that is going to result in a lot of second-tier players such as affiliated management agencies and third-party vendors. You are going to come to notice that a lot of the affiliate marketing is going to overlap with other internet marketing methods since affiliates are going to use advertising methods and other methods that regular advertisers are going to use. However, do not confuse affiliate marketing with referral marketing because they are going to be very different in the fact that affiliate marketing will rely purely on financial motivations. One of the easiest ways that you are going to be able to become an affiliate marketer is to look for online discussion communities. The first thing that you are going to do is find an online community that is going to be about the product or service that you are promoting. This is going to be where you are going to find people who are going to be able to help you get your affiliate brand out and find other things that are going to help you when it comes to putting your affiliate brand out there. The next thing that you are going to do is make sure that you are actively participating in the online communities. The more practice that you get, the easier it is going to be for you to be an affiliate. Plus, when you are active, then you are going to be able to be more trusted as an affiliate because you are making your presence known on multiple websites. It is also important that you are reviewing the member policies on all of the sites as well as looking at your account settings. You are going to need to make sure that you are familiar with what can and cannot be done. This is going to ensure that you can stay in the groups being that you are not going to be doing something that is going to get you kicked out. As for your account settings, you are going to want to take advantage of any signature boxes or places where you are going to be able to post your affiliate links so that you can get yourself out there. You are going to want to set yourself apart because if you blend into the crowd, you are not going to be able to get noticed. There are other methods that you are going to be able to use to be an affiliate of course, but this is one of the easiest ways that you are going to be able to become an affiliate marketer. There are plenty of books on this subject on the market, Every effort was made to ensure it is full of as much useful information as possible. Are you serious about your Affiliate Marketing business? Take Action - purchase my book and increase your profit!

Download or read book Affiliate Marketing written by Meir Liraz and published by . This book was released on 2019-10-07 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book you'll discover 101 great tips and ideas proven to kick-start you're your Affiliate Marketing. Special Bonus included Within This Book: The Simple Strategy That Made Me an Internet Millionaire There is a special breed of Online-Millionaires that are making money on the internet like crazy. You've probably never heard of them. They keep themselves and their activities under the radar. Why? because they follow a certain simple strategy and they don't want you or anyone else to discover it. This strategy has created more millionaires than you could ever think possible. How do I know? I am one of those Millionaires, and I'm going to reveal to you in this special bonus guide each and every component of this incredible strategy. My name is Meir Liraz. You may have stumble on my name on the internet, probably in relation to my activities as a writer and publisher of business guides. This is just one side of me, the visible one. There has been another side to my online presence, a concealed one, as a leading player in the internet marketing arena. I've been an active internet marketer since the first days of the Internet, back then the reigning search engines where dinosaurs bearing names like Alta-Vista, Infoseek and Lycos, while Google was just a vague idea in the minds of two brilliant Stanford students. As I don't believe in theories and opinions, I've tested dozens of ways and strategies of making money online. Some proved to be successful while others bombed (and served me well as learning experiences). I must've been doing something right as I've managed to accumulate along the way a seven figure fortune. The bottom line is that I've come up with a simple most effective strategy of making money online, as a matter of fact this strategy made me a millionaire - in the bonus section included within this book I'll show you exactly how it works so that you too will be able to make tons of money online. Why reveal my methods now? Well, I'm semi retired and I've made enough money so that my kids do not have to work one more day in their lives (if they so desire). I've had my blessings and now I want to help others succeed as well, this is my way to give back. Now look, 99% of the folks who try to make it on the Internet follow the same rout, the same set of activities. They all move in one big herd. Listen, In the highly competitive internet business arena, when you do the same things as anyone else you don't stand a chance to succeed - you are doomed. In order to make money online you must go off the beaten path, you need to do something different, you need a competitive edge - and that is where the strategy presented in this section bonus comes into play. This guide will give you that "unfair advantage" to boost your sales, pile up profits and leave your competitors in the dust. The strategy I show you in this guide is the easiest, fastest, most effective way to make money online fast. While you are reading this hundreds of people on the Internet are making money like crazy. Why not you? It doesn't require "brains" or education, anyone can do it! As a matter of fact I know of a high school dropout that is making tons of money with this strategy. All you have to do is follow my easy to understand step by step instructions. Once you complete the 4 easy to grasp steps you can just sit back and see the money keeps pouring into your bank account day in, day out, for years to come.

Download or read book Affiliate Marketing Passive Income written by Christopher Gain and published by Charlie Creative Lab. This book was released on 2020-10-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing a new way to earn passive income!!! Would you like to achieve your income goals in a way you never thought of? Would you like to earn from the comfort of your home? Are you interested in having a passive entry in a short time? I advise you to continue reading: One of the great things that the internet has afforded us is the ability to make money from the comfort of our homes. Decades back, this was unimaginable. But in the present world, we have internet marketers who travel the world and earn six figures at the mere push of a button. This is not to mean that everyone has tasted the freedom that internet marketing affords us. There are many people who are still trapped in dead-end corporate jobs, and they are desperate to get out. One of the careers that they probably consider is becoming an internet marketer, and more specifically, an affiliate marketer. Affiliate marketing entails having a contract with a merchant or affiliate network and promoting their products and services for a commission. For instance, if you decide to promote a travel package, for every person you get to purchase the package, you receive a commission. You are free to run the promotion at your own schedule. As you can see, being an affiliate marketer is akin to being your own boss. You work whenever you want to, and there's no limit to your earnings. When you have a corporate job, you are restricted by company policies. You must report to work at certain times, and you must operate within the stipulated guidelines, or else you risk losing your job. It doesn't matter that you work hard and cause your company to achieve its milestones; you still receive your usual salary. When it comes to freedom - both financial and personal - the corporate jobs couldn't hold a candle to affiliate marketing. This book makes a case for affiliate marketing. It introduces us to the world of affiliate marketing, teaches us how we may start a successful affiliate marketing business, lists down all the resources we need, and gives us guidance into scaling the profitability of our marketing campaigns. People who have established successful affiliate marketing businesses consider themselves free as opposed to people who hold corporate jobs. But make no mistake. Affiliate marketing is not a get-rich-quick scheme. It's certainly not the ideal career path for the lazies. In the early stages, you must put in tremendous work in order to see positive results. And once you have established a solid foundation, it doesn't mean that you are now going to earn forever, but you still have to keep showing up and improving the quality of your content so that you may attract a wider audience. This book covers the subject of affiliate marketing thoroughly, and once you are done going through it, you will have all the knowledge to set up and run your own affiliate marketing company. The following are some of the subjects covered in the book: How affiliate marketing works What to look for in an affiliate marketing program Top affiliate marketing trends How to define your target niche Affiliate marketing strategies Affiliate marketing success tips and tricks Common pitfalls to avoid Habits of successful affiliate marketers Best tools for affiliate marketing If you are looking to get started on the path to financial and personal freedom through affiliate marketing, you definitely have to read this book.

Download or read book Enterprising Internet Affiliate Strategy written by Laura Maya and published by Estalontech. This book was released on 2019-07-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we simply must take the Mobile and Social Web into account if we intend on building a long term, sustainable internet marketing business. And it is in the traffic generation & affiliate businesses strategy promotion where it has the greatest impact. People are 'social fanatics ',and always have been. But it's only recently that the Internet has evolved to the point that it's begun to reflect this new social media myopia pertaining the Mobile and Social evolution continues and at a frightening pace. In fact,from both a user perspective, and a markets perspective, a "Social Media Myobia " happening in this crossover span will be a much more accurate description than anything else within the next 3-5 years. What's more, within that same period, from a marketers perspective, virtually EVERYTHING will have changed: how we market, what we market, how we make money online ,of which older technologies will be superseded and how newer users will behave differently is already happening . Finally, this every tactic & strategy that works today will at the least have to evolve significantly over the next few years, or they become redundant or become obsolete ! In other words, Online affiliate marketers need to 'stay current' and bridge into the concept of understanding the “ Enterprising Internet Affiliate Strategy” , or stay OFF- Board and have nothing to fall back on when newer strategies set in again Truly as all marketers would have noticed these days , there are many ‘concepts ’ of affiliate strategy : wide niches options, different platform , different approaches, most of which can rightfully be termed to be “Money Making ”machine . Most Marketers will usually have their own notion of what affiliate strategies will be , what comes to mind when they think about enterprising online strategies will be common practices like product review sites , affiliate links placed on a blog or within articles, promoting affiliate products to a mailing list, etc. This guide will slight but touches on and provides tested & proven ‘best practices’ to insure the greatest success across various different efforts. But it is not intended to be an almanac of disparate affiliate marketing tactics. “Enterprising Internet Affiliate Strategy” is intended to be a Blueprint – a precise step-by-step plan from basic internet marketing enhanced to implementing a specific affiliate marketing business model The Key To Success Is Proper Training One of the biggest reasons that some fail in this business is the simple fact that they do not have the proper training and while there are those who took it up to much as a hobby rather than truly devising a total business strategy They spend their time drowning in a sea of Internet searches that yield less than promising results, over hyped scams, and a barrage of information that must be fitted together like a jigsaw puzzle for it to make sense. Stop The Madness Get a complete, and comprehensive guide that will teach you in simple and easy to understand language about this business and how to actually take action and start!

Download or read book Affiliate Marketing written by and published by Bookboon. This book was released on with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Affiliate Content Secrets written by Stephen Hockman and published by . This book was released on 2020-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate Content Secrets is not just another "basic" book on affiliate marketing. This is an "advanced manual" for people who desperately want to earn more money with their affiliate websites. If you want to maximize your earnings on every affiliate page you publish, then you have to stop doing random acts of content writing and page structuring and start following a proven method for success. In this strategic how-to guide, a 12-year master in affiliate marketing, Stephen Hockman, reveals the exact tips and strategies he uses to earn a six-figure income through his affiliate sites. Whether you're just starting out or are an experienced affiliate marketer looking to make some extra profit, Affiliate Content Secrets will unlock hidden tricks you can use to increase your affiliate commissions in any niche. IN THIS GROUNDBREAKING NEW BOOK, YOU'LL DISCOVER: - How to easily make your content more persuasive and appealing for your visitors. - How to build instant credibility, trust, and influence with your readers so they consider your site to be a top authority in its niche. - How to use the power of psychology in your writing to convince and convert more casual visitors into active buyers. - How to hook your reader's attention and keep them engaged throughout your entire content so they're more likely to buy something before they leave. - How to properly structure an affiliate buying guide so that it produces higher click-through rates and conversions and can rank higher in the search engines. - Plus, a ton of other proven affiliate marketing tips and strategies that you can use today to increase your earnings on every page you publish! By the end of Affiliate Content Secrets, you'll know exactly how to write and structure more profitable affiliate pages. You'll also bypass the many years of struggling with trial and error to find out what it actually takes to maximize your earnings

Download or read book Strategic Digital Marketing Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.