Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Download or read book Strat gies d entreprise face la tourmente des prix written by Georges Chetochine and published by . This book was released on 1997 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Présente les nouvelles perspectives qui s'offrent aux entreprises face à des consommateurs de plus en plus attentifs. Au travers de l'étude de nombreux cas réels, analyse les différentes stratégies pouvant être mise en place et la réflexion préalable à mener pour y aboutir.
Download or read book French books in print anglais written by Electre and published by . This book was released on 2000 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gone with the Headwinds written by Gustavo Adler and published by International Monetary Fund. This book was released on 2017-04-03 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: to come
Download or read book Bankocracy written by Eric Toussaint and published by IMG Publications. This book was released on 2015-11-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments of the most industrialised countries have dramatically increased their public debt to bail out the private banks after the most disastrous economic and financial meltdown in capitalist history since the 1930s. Paying debts and reducing fiscal deficits have become the perfect pretexts to enforce austerity measures everywhere. The Troika (European Commission, ECB and IMF) and all EU governments have launched an unprecedented attack on people's social and economic rights. This book will enable the reader to understand how the crisis developed: the consequences of deregulating the banking system, the logic underpinning private banks' responses, and the crimes they perpetrate on a daily basis with the collusion of governments and central banks. It argues for socialisation, rather than 'nationalisation', of the banking sector so that it becomes a proper public service under citizen control and monitoring. It argues for the cancellation of illegitimate public debt that largely results from bank bail-outs. It uses simple straightforward language to make it possible for anyone to understand the current crisis and see coherent alternatives to the current policies.
Download or read book Talking and Testing written by Richard Young and published by John Benjamins Publishing. This book was released on 1998-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of papers that document various dimensions of the ways in which the language learner and the language proficiency interviewer use language to accomplish oral language assessment tasks.
Download or read book Philosophy manual a South South perspective written by Chanthalangsy, Phinith and published by UNESCO Publishing. This book was released on 2014-12-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Life Interpretation and the Sense of Illness within the Human Condition written by Anna-Teresa Tymieniecka and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In medicine the understanding and interpretation of the complex reality of illness currently refers either to an organismic approach that focuses on the physical or to a 'holistic' approach that takes into account the patient's human sociocultural involvement. Yet as the papers of this collection show, the suffering human person refers ultimately to his/her existential sphere. Hence, praxis is supplemented by still other perspectives for valuation and interpretation: ethical, spiritual, and religious. Can medicine ignore these considerations or push them to the side as being subjective and arbitrary? Phenomenology/philosophy-of-life recognizes all of the above approaches to be essential facets of the Human Condition (Tymieniecka). This approach holds that all the facets of the Human Condition have equal objectivity and legitimacy. It completes the accepted medical outlook and points the way toward a new `medical humanism'.
Download or read book Responsible Leadership written by Nicola M. Pless and published by Springer Science & Business Media. This book was released on 2012-11-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: These chapters on ‘Responsible Leadership’ represent the latest thinking on a topic of increasing relevance in a connected world. There are many challenges that still remain when it comes to establishing responsible leadership both in theory and practice. Whilst offering conceptualisations for the improvement of leadership is a first and perhaps easier response, what is more difficult is to facilitate the actual change to happen. These chapters will not only generate interest in the emerging domain of studies on responsible leadership, but also will pave the way for future research in this area in the years to come. Previously Published in the Journal of Business Ethics, Volume 98 Supplement 2, 2011
Download or read book A Qualitative Approach to the Validation of Oral Language Tests written by Anne Lazaraton and published by Cambridge University Press. This book was released on 2002-07-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide language testers with a background in the conversation analytic framework.
Download or read book The Calendar in Revolutionary France written by Sanja Perovic and published by Cambridge University Press. This book was released on 2012-08-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most unusual decisions of the leaders of the French Revolution - and one that had immense practical as well as symbolic impact - was to abandon customarily-accepted ways of calculating date and time to create a Revolutionary calendar. The experiment lasted from 1793 to 1805, and prompted all sorts of questions about the nature of time, ways of measuring it and its relationship to individual, community, communication and creative life. This study traces the course of the Revolutionary Calendar, from its cultural origins to its decline and fall. Tracing the parallel stories of the calendar and the literary genius of its creator, Sylvain Maréchal, from the Enlightenment to the Napoleonic era, Sanja Perovic reconsiders the status of the French Revolution as the purported 'origin' of modernity, the modern experience of time, and the relationship between the imagination and political action.
Download or read book Tsukiji written by Theodore C. Bestor and published by Univ of California Press. This book was released on 2004-07-13 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Impact of ISO 50001 written by Maria Wulandari and published by Documenta Universitaria. This book was released on 2015-05-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of total quality management has had a great dissemination in the last decades, especially for the adoption of management systems standard. Given that the issues of energy is increasing to a greater extent in the recent years, ISO develops ISO 50001 Energy Management System (EnMS). \n ISO 50001 standard was published on July 2011 and it has grown significantly worldwide ever since. This standard is expected to give a big impact in energy management and it is estimated that the standard could influence up to 60 % of the world’s energy use. ISO 50001 established a framework for energy management systems, not only for industrial plants but also for commercial, institutional, governmental facilities; and entire organizations.\n This book summarizes the results of a study conducted by the University of Girona (UdG) and University of the Basque Country (UPV/EHU) aimed at analyzing the impact of ISO 50001 standard in Spain. \n\n
Download or read book Networks and Markets written by James E. Rauch and published by Russell Sage Foundation. This book was released on 2001-06-21 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks and Markets argues that economists' knowledge of markets and sociologists' rich understanding of networks can and should be combined. Together they can help us achieve a more coherent view of economic life, where transactions follow both the logic of economic incentives and the established channels of personal relationships. Market exchange is impersonal, episodic, and carried out at arm's length. All that matters is how much the seller is asking, and how much the buyer is offering. An economic network, by contrast, is based upon more personalized and enduring relationships between people tied together by more than just price. Networks and Markets focuses on how the two concepts relate to each other: Are social networks an essential precondition for successful markets, or do networks arise naturally out of markets, as faceless traders build reputations and gain confidence in each other? The book includes contributions by both sociologists and economists, applying the concepts of markets and networks to concrete empirical phenomena. Among the topics analyzed, the book explains how, in Taiwan, South Korea, and Japan, firms combine into tightly-knit business blocs, how wholesalers in a Marseille fish market earn the loyalty of customers, and how ethnic retailers in the U.S. share valuable market information with other shopkeepers from their ethnic group. A response to each chapter discusses the issue from the standpoint of the other discipline. Sociologists are challenged to go beyond small-scale economic exchange and to integrate their concept of networks into a broader understanding of the economic system as a whole, while economists are challenged to consider the economic implications of network ties, which can be strong or weak, unconditional or highly contingent. This book proves that both economics and sociology provide stronger insights when they study markets and networks as parallel forms of exchange. But it also clarifies the healthy division of labor that remains between the two disciplines. Sociologists are adept at showing how markets are framed by social institutions; economists specialize in explaining how markets perform, taking the social context as a given. Networks and Markets showcases what each discipline does best and reveals where each discipline would do better by borrowing from the other.
Download or read book African women Pan Africanism and African renaissance written by Serbin, Sylvia and published by UNESCO Publishing. This book was released on 2015-11-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index de P riodiques Canadiens written by and published by . This book was released on 1998 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
