Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Download or read book Business Communication written by Mary Ellen Guffey and published by Scarborough, Ont. : Nelson Thomson Learning. This book was released on 2001 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Constituent Imagination written by Stevphen Shukaitis and published by AK Press. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ivory tower to the barricades! Radical intellectuals explore the relationship between research and resistance.
Download or read book Walkable City written by Jeff Speck and published by Macmillan. This book was released on 2013-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a plan for American cities that focuses on making downtowns walkable and less attractive to drivers through smart growth and sustainable design
Download or read book Work Smarts written by Betty Liu and published by John Wiley & Sons. This book was released on 2013-12-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning Bloomberg television host Betty Liu compiles the wisdom of the world's best CEOs into a fun, insightful, and practical guide for success. Betty Liu is famous the world over for asking the tough questions of today’s most successful people—and for her uncanny ability to get straight answers where others have failed. As an award-winning financial journalist and Bloomberg Television anchor, Betty has sat down with billionaires, CEOs, politicians, and celebrities to get their views from the top. Now, in Work Smarts, Betty helps you get to the top by distilling the wisdom of some of the most prominent CEOs in the country. Warren Buffett, Jamie Dimon, Elon Musk, Sam Zell, John Chambers, Anne Mulcahy, and many more spill the beans on what it really takes to be successful, giving practical, “from the street” advice on how to get ahead in your career. Packed with candid, often humorous, revelations from leaders in the world of finance, technology, retail, telecom, entertainment, and more, Work Smarts delivers priceless guidance on: How to really network The importance of being likable What your boss is thinking when you ask for a raise Winning every negotiation Bouncing back from a firing or layoff Thinking like a true entrepreneur The secret skill every successful person needs Overcoming fear Being a standout job candidate Knowing what’s holding you back Knowing what can propel you forward Why sometimes being good at your job just isn’t enough Combining the trademark, hands-on approach of one of today’s most respected financial journalists with the wisdom of the world’s most successful business leaders, Work Smarts is a gold mine of real-world insight and advice on how to get ahead in business and forge a career that maximizes all your best talents and skills.
Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Download or read book Border Wars written by Julie Hirschfeld Davis and published by Simon and Schuster. This book was released on 2019-10-08 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two New York Times Washington correspondents provide a detailed, “fact-based account of what precipitated some of this administration’s more brazen assaults on immigration” (The Washington Post) filled with never-before-told stories of this key issue of Donald Trump’s presidency. No issue matters more to Donald Trump and his administration than restricting immigration. Julie Hirschfeld Davis and Michael D. Shear have covered the Trump administration from its earliest days. In Border Wars, they take us inside the White House to document how Stephen Miller and other anti-immigration officials blocked asylum-seekers and refugees, separated families, threatened deportation, and sought to erode the longstanding bipartisan consensus that immigration and immigrants make positive contributions to America. Their revelation of Trump’s desire for a border moat filled with alligators made national news. As the authors reveal, Trump has used immigration to stoke fears (“the caravan”), attack Democrats and the courts, and distract from negative news and political difficulties. As he seeks reelection in 2020, Trump has elevated immigration in the imaginations of many Americans into a national crisis. Border Wars identifies the players behind Trump’s anti-immigration policies, showing how they planned, stumbled and fought their way toward changes that have further polarized the nation. “[Davis and Shear’s] exquisitely reported Border Wars reveals the shattering horror of the moment, [and] the mercurial unreliability and instability of the president” (The New York Times Book Review).
Download or read book Flexible Subsidy written by United States. Department of Housing and Urban Development and published by . This book was released on 1992 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Encyclopedia of Southern Culture written by Carol Crown and published by UNC Press Books. This book was released on 2013-06-03 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Folk art is one of the American South's most significant areas of creative achievement, and this comprehensive yet accessible reference details that achievement from the sixteenth century through the present. This volume of The New Encyclopedia of Southern Culture explores the many forms of aesthetic expression that have characterized southern folk art, including the work of self-taught artists, as well as the South's complex relationship to national patterns of folk art collecting. Fifty-two thematic essays examine subjects ranging from colonial portraiture, Moravian material culture, and southern folk pottery to the South's rich quilt-making traditions, memory painting, and African American vernacular art, and 211 topical essays include profiles of major folk and self-taught artists in the region.
Download or read book Computer written by Herbert R. J. Grosch and published by . This book was released on 1989 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Priest written by Donald I. Warren and published by . This book was released on 1996 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains primary source material.
Download or read book Halloween written by Nicholas Rogers and published by Oxford : Oxford University Press. This book was released on 2003 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging, illustrated look at the history of Halloween illuminates the holiday from ancient Celtic ritual to billion-dollar industry. 32 halftones & line illustrations.
Download or read book WWII NYC written by Kenneth T. Jackson and published by Scala Arts Publishers Incorporated. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in conjunction with the ground breaking exhibition WWII & NYC at the New-York Historical Society, this fascinating book captures the little-told but epic story of New York in the years 1939-1945, the war's impact on the metropolis, and the challenges New Yorkers faced in a city mobilised for war.
Download or read book Historic Shelby County written by John E. Harkins and published by HPN Books. This book was released on 2008 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shapeshifters written by Aimee Meredith Cox and published by Duke University Press. This book was released on 2015-08-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Shapeshifters Aimee Meredith Cox explores how young Black women in a Detroit homeless shelter contest stereotypes, critique their status as partial citizens, and negotiate poverty, racism, and gender violence to create and imagine lives for themselves. Based on eight years of fieldwork at the Fresh Start shelter, Cox shows how the shelter's residents—who range in age from fifteen to twenty-two—employ strategic methods she characterizes as choreography to disrupt the social hierarchies and prescriptive narratives that work to marginalize them. Among these are dance and poetry, which residents learn in shelter workshops. These outlets for performance and self-expression, Cox shows, are key to the residents exercising their agency, while their creation of alternative family structures demands a rethinking of notions of care, protection, and love. Cox also uses these young women's experiences to tell larger stories: of Detroit's history, the Great Migration, deindustrialization, the politics of respectability, and the construction of Black girls and women as social problems. With Shapeshifters Cox gives a voice to young Black women who find creative and non-normative solutions to the problems that come with being young, Black, and female in America.
Download or read book Public Libraries and Resilient Cities written by Michael Dudley and published by American Library Association. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public libraries are keystone public institutions for any thriving community, and as such can be leaders in making cities better places to work, play, and live. Here, Dudley shows how public libraries can contribute to 'placemaking', or the creation and nurturing of vital and unique communities for their residents.
Download or read book Business Ethics written by Marianne Jennings and published by South Western Educational Publishing. This book was released on 2012-01-01 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with real-life examples of business decisions gone awry, the book explores the complex issues of business ethics from the leaders' perspectives. This best-selling text offers a rare collection of readings which examines the business decision-making processes of many types of leaders, while revealing some of the common factors that push them over ethical lines they might not otherwise cross.
