Download or read book Storytelling no Design de Produto written by Anna Dahlström and published by Novatec Editora. This book was released on 2020-08-06 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Com a grande variedade de dispositivos, pontos de contato (touch points) e canais usados atualmente, sua capacidade de controlar como as pessoas navegam em suas experiências bem elaboradas está diminuindo. No entanto, ainda é importante entender onde as pessoas estão em suas jornadas, para fornecer o conteúdo e as interações corretas no momento e no dispositivo certos. Este guia prático mostra como storytelling pode fazer uma enorme diferença no design de produto. A autora Anna Dahlström detalha as várias maneiras pelas quais você pode usar storytelling em seus projetos e em sua organização. Ao aplicar princípios testados e comprovados do cinema e da ficção ao contexto do design e dos negócios, você aprenderá a criar ótimas experiências de produto. •Aprenda como a estrutura de uma grande história pode fazer a diferença no design de produto •Explore como os princípios, as ferramentas e os métodos do storytelling tradicional se relacionam aos principais aspectos do design de produto •Entenda como o storytelling intencional ajuda a contar a história certa e levar as pessoas a agir •Use os princípios do storytelling para explicar, vender e apresentar seu trabalho "Anna Dahlström faz um belo trabalho aplicando princípios de UX e design ao storytelling e à comunicação. Ela aproveita elementos do teatro, da história e do storytelling moderno para tecer uma narrativa atraente. Recomendo este livro para qualquer designer que esteja buscando melhorar suas habilidades de comunicação interna e externa, especialmente aqueles que procuram assumir papéis de maior liderança." – Ellen Chisa Fundadora e CEO da Dark

Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Download or read book Storytelling in Design written by Anna Dahlström and published by . This book was released on 2019 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Early Release ebooks, you get books in their earliest form-the author's raw and unedited content as he or she writes-so you can take advantage of these technologies long before the official release of these titles. The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important. By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. Understand the role of storytelling and why it matters in multi-device design Learn how to apply storytelling principles and tools to your project Define multi-device interaction design, and create a better user experience across devices Use storytelling principles to tell, sell, and present your multi-device design work Take advantage of case studies and examples of DOs and DON'Ts.

Download or read book Storytelling Global Reflections on Narrative written by Tracy Ann Hayes and published by BRILL. This book was released on 2019-05-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on storytelling and human life by exploring the possibilities of narrative approaches across numerous disciplines and in diverse contexts; stories are humanity’s oldest way of making meaning of our past, present and future.

Download or read book Skin written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 2007-06-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion to an exhibition at the Smithsonian Institution from May to September 2002 illustrates designs relating to coverings that resemble, in some way or another human skin. Organics, artificial and digital skin, vessels and membranes, padding and protection, and warps and folds are among the dimensions explored. Annotation copyrighted by Book News, Inc., Portland, OR.

Download or read book Tourism Travel and Hospitality in a Smart and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2023-05-29 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on emerging technologies, such as location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality

Download or read book Design Visual Communication and Branding written by Daniel Raposo and published by Cambridge Scholars Publishing. This book was released on 2022-02-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Download or read book Artistic Migration written by Aline Coelho Sanches and published by Taylor & Francis. This book was released on 2024-03-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artistic Migration: Reframing Post-War Italian Art, Architecture, and Design in Brazil investigates a selection of works by Italian artists and architects, and an art critic and dealer, who immigrated to Brazil after World War II, and were involved in the first activities and opportunities created by the São Paulo Museum of Art (MASP). Although foreigners, these experts, namely Bramante Buffoni, Roberto Sambonet, Lina Bo Bardi, Giancarlo Palanti, and Pietro Maria Bardi, were engaged in the construction of paths for Brazilian art, architecture, and design, in production marked by the intertwining of artistic disciplines. By examining the works produced between 1946 and 1991, and focusing on the relationship between art and architecture, with previously unexplored cases, the text investigates how these actors engaged in the dilemmas of Brazilian culture and became part of its invention. The intention is to understand the nature and meaning of this recognizable experience, the continuities of and ruptures from modern architectural, art and design ideals, pre-war experience, and immigration, illuminating a complex framework of relationships with local ideas. The approach and the extensive archival research in Italy and Brazil adopted for the book sheds new light on critically rethinking and reframing Italian and Brazilian cultural events, and will be of interest to architects, researchers, teachers, and students interested in the history of architecture, museums, design, and art.

Download or read book User Story Mapping written by Jeff Patton and published by "O'Reilly Media, Inc.". This book was released on 2014-09-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software

Download or read book Abstract City written by Christoph Niemann and published by Abrams. This book was released on 2012-04-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology of the illustrator’s New York Times blog features a chapter of all-new material: “a masterpiece of sophisticated humor” (Library Journal, starred review). In July 2008, illustrator and designer Christoph Niemann began Abstract City, a visual blog for the New York Times. His posts were inspired by the desire to re-create simple and everyday observations and stories from his own life that everyone could relate to. In Niemann’s hands, mundane experiences such as riding the subway or trying to get a good night’s sleep were transformed into delightful flights of visual fancy. In Abstract City, the struggle to keep up with housework becomes a battle against adorable but crafty goblins, and nostalgia about New York manifests in simple but strikingly spot-on LEGO creations. This brilliantly illustrated collection of reflections on modern life includes all sixteen of the original blog posts as well as a new chapter created exclusively for the book.

Download or read book The Comparative Law Yearbook of International Business written by Christian Campbell and published by Kluwer Law International B.V.. This book was released on 2020-10-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 42nd issue of the Comparative Law Yearbook of International Business addresses a diverse range of topical issues of national and international consequence. Ranging from an analysis of the pari passu principle and its operation in corporate insolvency in the UK, to international trends regarding mediation and its future development under the new Singapore Convention, the findings presented in the 10 chapters of this edition will interest both those involved in and those studying the legal regime for cross-border business activities. Authors from Argentina, Brazil, Colombia, France, Italy, Japan, Poland, Russia, Taiwan, and the United States of America examine a panoply of matters, e.g. relating to anti-corruption measures, arbitration, company law, competition law, financial law and mediation. The comparative analysis serves to highlight the strengths and weaknesses of approaches adopted, in particular jurisdictions by juxtaposing them with their equivalents in others in North America, Europe and beyond.

Download or read book Make Space written by Scott Doorley and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your side at all times." —Bill Moggridge, Director of the Smithsonian's Cooper-Hewitt National Design Museum "Make Space is an articulate account about the importance of space; how we think about it, build it and thrive in it." —James P. Hackett, President and CEO, Steelcase An inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration. Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate. Inside are: Tools--tips on how to build everything from furniture, to wall treatments, and rigging Situations--scenarios, and layouts for sparking creative activities Insights--bite-sized lessons designed to shortcut your learning curve Space Studies--candid stories with lessons on creating spaces for making, learning, imagining, and connecting Design Template--a framework for understanding, planning, and building collaborative environments Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.

Download or read book Atlas of Cities written by Paul L. Knox and published by Princeton University Press. This book was released on 2014-08-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, stunningly illustrated look at the origins, development, and future prospects of cities More than half the world's population lives in cities, and that proportion is expected to rise to three-quarters by 2050. Urbanization is a global phenomenon, but the way cities are developing, the experience of city life, and the prospects for the future of cities vary widely from region to region. The Atlas of Cities presents a unique taxonomy of cities that looks at different aspects of their physical, economic, social, and political structures; their interactions with each other and with their hinterlands; the challenges and opportunities they present; and where cities might be going in the future. Each chapter explores a particular type of city—from the foundational cities of Greece and Rome and the networked cities of the Hanseatic League, through the nineteenth-century modernization of Paris and the industrialization of Manchester, to the green and "smart" cities of today. Expert contributors explore how the development of these cities reflects one or more of the common themes of urban development: the mobilizing function (transport, communication, and infrastructure); the generative function (innovation and technology); the decision-making capacity (governance, economics, and institutions); and the transformative capacity (society, lifestyle, and culture). Using stunning info-graphics, maps, charts, tables, and photographs, the Atlas of Cities is a comprehensive overview of the patterns of production, consumption, generation, and decay of the twenty-first century’s defining form. Presents a one-of-a-kind taxonomy of cities that looks at their origins, development, and future prospects Features core case studies of particular types of cities, from the foundational cities of Greece and Rome to the "smart" cities of today Explores common themes of urban development, from transport and communication to lifestyle and culture Includes stunning info-graphics, maps, charts, tables, and photos Cities Featured: Abuja, Alexandria, Amsterdam, Athens, Augsburg, Babylon, Beijing, Berlin, Brasilia, Bruges, Budapest, Cairo, Canberra, Chandigarh, Chicago, Constantinople, Curitiba, Detroit, Dubai, Dublin, Düsseldorf, Florence, Frankfurt, Freiburg, Geneva, Ghent, Glasgow, Güssing, Hong Kong, Innsbruck, Istanbul, Jakarta, Karachi, Knossos, Las Vegas, London, Los Angeles, Lübeck, Manchester, Marseille, Masdar City, Mexico City, Miami, Milan, Mumba, Mumbai, Nairobi, New York, Paris, Pella, Portland, Rome, San Francisco, Santorini, São Paulo, Seoul, Shanghai, Sheffield, Singapore, Sparta, St. Petersburg, Stockholm, Sydney, Syracuse, Tokyo, Vancouver, Venice, Vienna, Washington, D.C., Wildpoldsried

Download or read book The Art of Game Design written by Jesse Schell and published by CRC Press. This book was released on 2008-08-04 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone can master the fundamentals of game design - no technological expertise is necessary. The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality videogames. Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses - one hundred sets of insightful questions to ask yourself that will help make your game better. These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer - and will understand how to do it.

Download or read book Competing Against Luck written by Clayton M. Christensen and published by HarperCollins. This book was released on 2016-10-04 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Download or read book Birds of Paradise written by Tim Laman and published by National Geographic Books. This book was released on 2012 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dazzling photo essay, Laman and Scholes present gorgeous full-color photographs of all 39 species of the Birds of Paradise that highlight their unique and extraordinary plumage and mating behavior.