Download or read book Storytelling as a Success Factor in Chinese Business to Business Marketing Communication written by Lu Huang and published by . This book was released on 2013 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Download or read book Successful Storytelling for Business written by 50minutes, and published by 50Minutes.com. This book was released on 2017-03-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide. Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand. In 50 minutes you will be able to: • Identify the benefits of using storytelling as a communication technique in your personal and professional life • Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on • Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytelling ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.
Download or read book Storytelling for Beginners written by Nicole Menrath and published by Nicole Menrath. This book was released on 2023-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?
Download or read book The Power of Storytelling Crafting Compelling Narratives for Personal and Business Success written by Shu Chen Hou and published by Shu chen Hou. This book was released on with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspire and Motivate: Become a master storyteller and unlock the power to inspire change, mobilize teams, and foster resilience in the face of challenges. Influence with Ethics: Understand the psychology of persuasion through storytelling, and use it responsibly and ethically to connect with diverse audiences. Foster Empathy and Compassion: Bridge cultural, social, and generational gaps through empathetic storytelling, promoting understanding and compassion in leadership and relationships. Why Choose "The Power of Storytelling"? This book is more than just words on a page; it's a transformational journey that will revolutionize the way you communicate, inspire, and connect. Whether you're a seasoned entrepreneur, a business professional, or an aspiring storyteller, this comprehensive guide will equip you with the tools you need to succeed. What Readers are Saying: "Incredible insights! This book has completely changed the way I communicate with my team and clients. A must-read for any business leader!" - John, CEO "Finally, a book that truly understands the essence of storytelling. It's a compelling guide for anyone looking to make an impact with their words." - Sarah, Marketing Specialist Take Your First Step towards Success: Embrace the power of storytelling and unlock a world of endless possibilities. Are you ready to transform your personal and business success? Grab your copy of "The Power of Storytelling: Crafting Compelling Narratives for Personal and Business Success" now and embark on a journey of inspiration, influence, and connection like never before.
Download or read book Business Storytelling from Hype to Hack Unlock the Software of the Mind written by Jyoti Guptara and published by Pippa Rann Books. This book was released on 2020-10-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business : Interest: Hack Conversation & Influence Meetings. Empathy: Hack Trust. Agreement: Pitch an Idea and Hack Buy-In. Alignment: Hack Strategy with a strategic narrative. Desire: Hack Sales with stories that sell. Destiny: Hack Yourself by reframing personal narratives. And finally, how to hack Storytelling itself with a simple but powerful narrative structure. With plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. Universally applicable lessons that show how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!
Download or read book The Power of Storytelling written by Ty Bennett and published by . This book was released on 2013-04-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Download or read book The Storytelling Entrepreneur written by Melissa Addey and published by . This book was released on 2016-10-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre. It includes: How to find the right stories and when to use them; creating a Sacred Bundle of your organisation's history, values and magical moments; the six stories you should learn by heart and using stories at every stage of the entrepreneurial journey. The Storytelling Entrepreneur offers you a new path to business success, through deeper and better communication with the people who matter most: your investors, customers and employees. "Succinct enough to be digested on the run, practical enough to meet immediate needs and far reaching enough to take you to the places you dream of, Addey has created the essential guide to storytelling for entrepreneurs." Sue Hollingsworth MBA, Director of the Centre for Biographical Storytelling "As a professional speaker, public speaking coach and storyteller, I found this book comes from a really unique and exciting perspective of the importance of storyteller for small business and entrepreneurs. Full of insightful and useful storytelling guidance, tips and exercises. It is a must read for those wanting to master the art of storytelling." Elaine Powell SWC Training & Consultancy Ltd
Download or read book The Business Of Storytelling written by Dusan Waldhütter and published by . This book was released on 2020-01-31 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your communication to be inspiring and dynamic so that it spontaneously opens people's hearts (and, when doing business, their wallets), then this is the book for you! As it happens, stories are a part of our lives and our need for them is written in our genome. This is why we are dependent on them when doing business, whether we want this or not.In this book you will learn how to build trust and connection as quickly as possible; you will learn how to form your message in a clear, understandable and memorable way - whether your stories are used in everyday communication with existing or potential business partners, native advertising or they are stories about your brand. You will discover the reason why some stories don't work and how to find the right story for achieving set goals. You will find out how to write down your stories and how to share them to get what you want! Author Dusan Waldhütter is an storyteller, lecturer, journalist and editor. He gained his extensive experience in the Slovenian newspaper publishing house Večer. He started in the journalistic part and continued in the business section. For one and a half decade he was the chief editor of the most read Slovenian bimonthly magazine Nas dom and chief editor of Kvadrati, Večer's most profitable advertising supplement in its over 70-year-old history. At Večer, he designed and managed the commercial editorship and introduced native advertising. He was an external lecturer at at the University of Maribor for several years, where he talked about the challenges posed by media and their stories. He is also a sports shooter, sports shooting instructor with a licence by the Slovenian Olympic Committee and a hunter. He lives in the countryside, in the midst of his home hunting ground at the heart of Slovenia region Slovenske gorice."Using stories is one of the most efficient methods for increasing the impact of marketing. If you are an entrepreneur, you will learn by reading this book how to utilize them in order to increase your sales." Robert Rolih, author of the best-seller The Million Dollar Decision and holder of the title European Public speaker"Anyone who wishes to develop their business by using business stories must read this book written by Dusan Waldhütter. Read it and learn from one of the best."Zmago Novak, director of Zavod Big, publisher of Hise magazine, and the main person behind the Month of Design and BigSEE platform"The essence of every good song, video and every great performance or a show is a good story. I agree with the exceptional author of this book - the essence of show-business, our mission, is mainly to tell great stories, also on behalf of those who aren't as lucky or privileged as those of us who work in music and other media."Joze Potrebujes, musician, lyricist and composer, author of several television shows
Download or read book A Paradigm for Business Communication across Cultures Theoretical Highlights for Practice written by Dr. Yongqiang LIU _永_ and published by 清華大學出版社. This book was released on 2015-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: �Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book How to Manage a Successful Business in China written by Johan Bjrkstn and published by World Scientific. This book was released on 2010 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Bjrkstn, who successfully built a local consulting business with over 100 employees, and Anders Hgglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational. The book provides widely applicable advice based on experiences from different industries, including but not limited to those of the authors. Most books about business in China belong to one of two categories: autobiographical "success stories" or academic treatises. Managing in China goes beyond these genres to provide highly relevant, practical advice and checklists, as well as concrete and illustrative examples from the authors' own experience. Managing in China succinctly explains how historical, cultural and social factors influence today's Chinese business environment, and how managers should take this into account in day-to-day operations. The book focuses on managing in a rapid-growth environment, but also provides advice on how to ensure sustainable operations and profitability in mature industries or a temporary downturn.
Download or read book Entrepreneurial Spirit From Startup to Success Story written by Yashpalsinh Jadeja and published by Inkbound Publishers. This book was released on 2023-11-20 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivate your entrepreneurial spirit with insights from startup to success. This book offers practical advice and inspiration for aspiring entrepreneurs, covering the journey from initial idea to thriving business.
Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Download or read book From Story to Success written by Maria Rodriguez and published by . This book was released on 2024-05-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilize the power of Storytelling to Captivate Audiences, Ignite Engagement, and Achieve Unprecedented Success! Are you ready to unlock the incredible potential of storytelling and transform it into a powerful tool for business growth and success? Look no further! "From Story to Success: Using Narrative to Captivate Audiences and Drive Results" is your essential guide to crafting compelling narratives that captivate audiences and propel your brand to new heights. Whether you're a marketer, entrepreneur, or business leader, this book unveils the secrets behind using storytelling as a strategic business asset. Dive into the art and science of narrative, and learn how to leverage its emotional resonance to drive audience engagement, foster brand loyalty, and achieve remarkable results. From structuring impactful stories to leveraging storytelling in various marketing channels, Maria will provide you with actionable techniques and proven strategies that will make your brand stand out from the crowd. Inside "From Story to Success," you'll discover:
