Download or read book Storytelling about Your Brand Online Offline written by Bernadette Martin and published by Happy About. This book was released on 2010 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. --
Download or read book Personal Branding Storytelling and Beyond written by Dr. Amit Nagpal and Dr. Prakash Hindustani and published by StoryMirror Infotech Pvt Ltd. This book was released on 2016 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.
Download or read book Getting Your Personal Brand Story Straight written by Joanne Tombrakos and published by . This book was released on 2019-01-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting clear on the story you want to tell is not an easy feat, but it's an essential part of any branding process - including personal branding - and it's more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you're crystal clear on the story you want to tell you're on the road to a successful personal brand!It's also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you've already answered a question. That's done intentionally to help you really hone in on the essence of your brand story. But if you're willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our "personal brand," in order to present yourself in a way that is authentic to you - online and offline - the first thing you need to do is get your story straight. This easy to follow workbook is your first step!
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2014-06-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Download or read book I m in a Job Search Now What 2nd Edition written by Kristen Jacoway and published by Happy About. This book was released on 2012 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 2nd edition of the book, 'I'm in a Job Search--Now What (2nd Edition)' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position. The newly updated and expanded book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book: Goal Setting Personal Branding Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, Pinterest, etc.) in the job search process New section on Pinterest giving you information on the potential this hottest social media platform has for a person in a job search, including tips on how to use it as part of your career marketing plan Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc. Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume to the top of the pile, etc. Developing a targeted list of companies where to work Research tools to help in interviewing Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process Networking Tips on how to customize your resume for different positions to demonstrate to the employer why YOU are the best fit for the position and much, much more!
Download or read book I ve Landed My Dream Job Now What written by Scot Herrick and published by Happy About. This book was released on 2010 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our shifting economy, landing a job?- any job?- is a big deal. So if you land your dream job, you may find yourself so pleased and satisfied with your achievement that you think you're done. But, as Scot Herrick points out in 'I've Landed a Dream Job?-Now What???' today?- more than ever before?- you need to hit the ground running on day one of your new job. Given current economics, having a new employee get productive super fast is a huge advantage not only for the employee's manager but for the employee too. This can make the first 30 days at a new job intense and filled with anxiety because virtually everything is new?- corporate culture, team dynamics, management styles, and more. It is difficult for you, as a new hire, to nail down what you know, who to ask, and which of your skills are most valued by your new organization. Scot Herrick's purpose in writing this book is to help people like you, who have just landed a job at a large or small corporation, to get started on the right foot. Beginning with the often-overlooked basics, Scot shows you how to manage the transition from your old job, to evaluate the fit between your new workplace and yourself, to identify the real decision makers, to integrate into your new team's culture and, most important, to determine which aspects of your new role are most meaningful to your manager, and therefore most closely linked to your job security and paycheck. 'I've Landed a Dream Job?-Now What???' is designed to be your constant companion during the first thirty days at your new job. It will help you think through what you're going to accomplish and how to measure your accomplishments, right from day 1 all the way to day 30. Weekly tasks and action items make sure you are on track and end-of-week reviews help you assess how closely you are meeting your goals. With Scot Herrick's book at your side, you can be sure to survive and thrive in your new cubicle.
Download or read book The Experience Effect for Small Business written by Jim Joseph and published by Happy About. This book was released on 2011-11-17 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Download or read book Why online marketing is such a powerful tool to promote your business written by Marcelo Gameiro and published by Marcelo Gameiro. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: A school of thought advocates that the quality of the products and services offered is the most singular factor necessary for a business to advance its prospects. The proponents of this approach believe that once the quality of goods and services is top-notch, the client will be happy. They advocate that a satisfied customer will return to order for more of such services or goods. While that may be true, a novel emerging approach notes that although the quality of products and services is crucial, it is not enough to keep a business floating. A business grows, develops, and becomes profitable as its revenue base expands. A satisfied customer will come back, but with marketing strategies in place, one happy customer can reach and persuade 50 others. Thus, excellent quality must go hand-in-hand with an efficient marketing system to boost a business by creating a wide range of customer outreach. In this book you can find the best guide to take advantage of one of the most efficient and cheaper ways of doing marketing today. ►Why marketing is the heart of your business, and where is the best vehicle to do marketing today. ►Why online marketing is the most efficient way of doing marketing today. ►Why online marketing efforts last longer than others methods. ►How can you put your business online for free (and other methods too)
Download or read book I m on Facebook Now What written by Jason Alba and published by Happy About. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
Download or read book Internet Your Way to a New Job written by Alison Doyle and published by Happy About. This book was released on 2011-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third edition of this popular book. Just a few years ago, you could upload your resume to one of the top jobs sites, click a few times to apply for some jobs, and consider your job search well underway. Today, that isn't enough. The job market is becoming increasingly competitive. Hiring managers are overwhelmed with applications and are looking at new and different ways to recruit online. Hiring has changed and so has job searching. It's more complicated than it used to be and job seekers need to be prepared to use all the online job search tools to their advantage. Online job searching often seems like it can be a complicated endeavor. It doesn't have to be - there are tips and tricks you can use to make the process run smoothly and simply. Alison Doyle will provide you with everything you need to know on how to build your career and find a new job. Goals for the reader: This book will provide you what you need to know and step you through the process of online job searching, professional branding, social and professional networking, and career building with uncomplicated advice, tips, and techniques on how to effectively find a new job and grow your career.
Download or read book I Want to Work in an Association Now What written by Charlotte Weeks and published by Happy About. This book was released on 2011-08-09 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people believe that you can select a job in which you make money or implement social change...but not both. In I Want to Work in an Association--Now What?, Charlotte Weeks shows you that this is a misconception and that you can build a career in which you do good while making money. Charlotte reveals the value of professional associations as employers. This is the career book for people who want to make the world a better place without sacrificing normal aspirations, including a competitive salary. Whether you¿re already an association executive, seeking promotion to a leadership position, or looking to strengthen your personal branding, this book has value for you.
Download or read book I m on Linkedin Now What written by Jason Alba and published by Happy About. This book was released on 2011-03 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.
Download or read book I m on LinkedIn Now What Fourth Edition written by Jason Alba and published by Happy About. This book was released on 2014-03-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm on LinkedIn--Now What??? (Fourth Edition)" is regularly referred to as "the bible on LinkedIn" because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the fourth edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of "the big three" in the social networking space, along with Facebook and Twitter.
This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.
This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.
Use LinkedIn to find and develop relationships which can help in your business and personal life. If you are wondering how to use LinkedIn, or if you are not getting as much value as you can out of LinkedIn, this is your resource. Complement this LinkedIn book with the regular blog posts at ImOnLinkedInNowWhat.com to keep up with new changes and ideas.
If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.
After reading this book, you will walk away with:
- An understanding of LinkedIn and why you should use it;
- A set of best practices and tips to get started and to expand your use of LinkedIn and
- An understanding of how LinkedIn fits into your networking and career strategy.
Download or read book Build Your Brand Unleash Your WOW written by Murali Murthy and published by FriesenPress. This book was released on 2021-09-28 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building a brand can be confusing but Murali explains it all with granular clarity. In 10 clearly laid-out chapters, with 10 tips in each and 10 examples of brands that got it right." - MARSHALL GOLDSMITH, NEW YORK TIMES AND WALL STREET JOURNAL BEST-SELLING AUTHOR "If you want to establish your brand and are wondering where to start, read this book. Murali lays out what you need to do, why it matters, and how to do it quickly and easily." - MARCIA MARTIN, TRANSFORMATIONAL THOUGHT LEADER, GLOBAL SPEAKER AND AUTHOR, EXECUTIVE COACH "Packed with real experience and wisdom, Murali shows how getting your branding culture right can have game-changing results. It is is a must-read if you wish to accelerate your personal and business growth. Grab your copy!" - JAMES MACNEIL, INTERNATIONAL BEST-SELLING AUTHOR, SPEAKER, COACH, FOUNDER, PURE SPIRITUAL INTELLIGENCE "Murali understands what it takes to build a strong brand - online and offline. Build Your Brand, Unleash Your WOW! gives you a comprehensive, proven approach to differentiate yourself from the pack." - MARK MATTESON, BEST-SELLING AUTHOR AND GLOBAL SPEAKER, CEO, SPARKING SUCCESS
Download or read book The Language of Branding written by Dawn Lerman and published by Routledge. This book was released on 2017-12-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Download or read book Storytelling written by IntroBooks and published by Can Akdeniz. This book was released on 2019-01-16 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: We love being in constant communication with each other. We love to share our experiences be it about what we had for lunch or about the latest game out in the market. Humans share things happening in their lives and this is called as storytelling. The narration of life instances and experiences is an art form and once mastered, can yield you huge returns in the future.
Download or read book BrandED written by Eric Sheninger and published by John Wiley & Sons. This book was released on 2017-03-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
