Download or read book Storyscaping written by Gaston Legorburu and published by John Wiley & Sons. This book was released on 2014-01-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

Download or read book Curating America written by Richard Rabinowitz and published by UNC Press Books. This book was released on 2016-09-14 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do history museums and historic sites tell the richly diverse stories of the American people? What fascinates us most about American history? To help answer these questions, noted public historian Richard Rabinowitz examines the evolution of public history over the last half-century and highlights the new ways we have come to engage with our past. At the heart of this endeavor is what Rabinowitz calls "storyscapes--landscapes of engagement where individuals actively encounter stories of past lives. As storyscapes, museums become processes of narrative interplay rather than moribund storage bins of strange relics. Storyscapes bring to life even the most obscure people--making their skills of hands and minds "touchable," making their voices heard despite their absence from traditional archives, and making the dilemmas and triumphs of their lives accessible to us today. Rabinowitz's wealth of professional experience--creating over 500 history museums, exhibitions, and educational programs across the nation--shapes and informs the narrative. By weaving insights from learning theory, anthropology and geography, politics and finance, collections and preservation policy, and interpretive media, Rabinowitz reveals how the nation's best museums and historic sites allow visitors to confront their sense of time and place, memories of family and community, and definitions of self and the world while expanding their idea of where they stand in the flow of history.

Download or read book Storyscaping written by Bob Stanish and published by Frank Schaffer Publications. This book was released on 1994 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains motivating writing exercises for thirty genres, including science fiction, historical fiction, poetry, memoirs, and more.

Download or read book I Docs written by Judith Aston and published by Columbia University Press. This book was released on 2017-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.

Download or read book The Hollow Woods story telling card game written by Rohan Daniel Eason and published by . This book was released on 2017-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These 20 picture cards can be used in an almost infinite number of combinations. However they are placed, they will magically match up to create seamless scenes and provide endless storytelling opportunities"--Container

Download or read book One Pup s Up written by Marsha Wilson Chall and published by Simon and Schuster. This book was released on 2011-06-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one pup’s up, the other nine are sure to follow! Young readers will love counting along as ten pups gradually wake up to nuzzle, wiggle, dine, and play. Count back down as the puppies fall asleep again, all in a fuzzy doggy jumble. This fun and simple counting book combines Marsha Wilson Chall’s energetic text with beloved illustrator Henry Cole’s adorable art to make a perfect read-aloud treat.

Download or read book The Endless Odyssey written by Marion Deuchars and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Picture cards used in various combinations for storytelling.

Download or read book The Hair Washing Zorba written by Erik Ohlsen and published by . This book was released on 2016-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes its hard for children to get their hair washed. Zorba is here to help! See how The Hair Washing Zorba creates magical hairdos for kids inspired by animals. Your kids will want to join the fun, making bath time that much easier. Enjoy!

Download or read book The Mystery Mansion written by Lucille Clerc and published by . This book was released on 2018-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These 20 picture cards can be used in an almost infinite number of combinations. However they are placed, they will magically match up to create seamless scenes and provide endless storytelling opportunities" -- container.

Download or read book A Secret Keeps written by Marsha Wilson Chall and published by Carolrhoda Books. This book was released on 2012-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before a weekend visit to his grandparents' farm, a little boy discovers that his grandpa has a secret waiting for him. "Grampa, what’s the secret," he asks, but all Grampa will say is, "Finders keepers." Is the secret in the barn? With the chickens? Hiding in the corn? When the boy finally discovers the answer, he realizes that a secret is indeed for keeping.

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Download or read book Storyscapes written by Hein Viljoen and published by Peter Lang. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Storyscapes we listen carefully to what South African writers reveal about themselves and their relations to South African space since the democratic transition of 1994. One main focus is the power of stories to uncover contradictory processes and investments of identity and to point readers toward a more meaningful life. Another main focus is the complexities of the post-colonial understanding of South African land, landscape, and space. Space in relation to race, class, and gender identity figures prominently in analyses and comparisons of diverse South African texts, such as Breyten Breytenbach's Dog Heart, André Brink's Imaginings of Sand, as well as the important South African subgenre of the farm novel. Questions of black or hybrid identity are highlighted by confronting older texts with new ones by black and women writers such as A.H.M. Scholtz and E.K.M. Dido. These texts - and a number of Afrikaans texts that are less well-known in the English-speaking world - are set in the wider frameworks of postcolonial criticism and global issues of cultural identity.

Download or read book The War Within These Walls written by Aline Sax and published by Wm. B. Eerdmans Publishing. This book was released on 2013-10-16 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s World War II, and Misha’s family, like the rest of the Jews living in Warsaw, has been moved by the Nazis into a single crowded ghetto. Conditions are appalling: every day more people die from disease, starvation, and deportations. Misha does his best to help his family survive, even crawling through the sewers to smuggle food. When conditions worsen, Misha joins a handful of other Jews who decide to make a final, desperate stand against the Nazis. Heavily illustrated with sober blue-and-white drawings, this powerful novel dramatically captures the brutal reality of a tragic historical event.

Download or read book Not Our Kind written by Kitty Zeldis and published by HarperCollins. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With echoes of Rules of Civility and The Boston Girl, a compelling and thought-provoking novel set in postwar New York City, about two women—one Jewish, one a WASP—and the wholly unexpected consequences of their meeting. One rainy morning in June, two years after the end of World War II, a minor traffic accident brings together Eleanor Moskowitz and Patricia Bellamy. Their encounter seems fated: Eleanor, a teacher and recent Vassar graduate, needs a job. Patricia’s difficult thirteen-year-old daughter Margaux, recovering from polio, needs a private tutor. Though she feels out of place in the Bellamys’ rarefied and elegant Park Avenue milieu, Eleanor forms an instant bond with Margaux. Soon the idealistic young woman is filling the bright young girl’s mind with Shakespeare and Latin. Though her mother, a hat maker with a little shop on Second Avenue, disapproves, Eleanor takes pride in her work, even if she must use the name "Moss" to enter the Bellamys’ restricted doorman building each morning, and feels that Patricia’s husband, Wynn, may have a problem with her being Jewish. Invited to keep Margaux company at the Bellamys’ country home in a small town in Connecticut, Eleanor meets Patricia’s unreliable, bohemian brother, Tom, recently returned from Europe. The spark between Eleanor and Tom is instant and intense. Flushed with new romance and increasingly attached to her young pupil, Eleanor begins to feel more comfortable with Patricia and much of the world she inhabits. As the summer wears on, the two women’s friendship grows—until one hot summer evening, a line is crossed, and both Eleanor and Patricia will have to make important decisions—choices that will reverberate through their lives. Gripping and vividly told, Not Our Kind illuminates the lives of two women on the cusp of change—and asks how much our pasts can and should define our futures.

Download or read book Paper Hearts written by Meg Wiviott and published by Simon and Schuster. This book was released on 2016-09-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follows the story of two girls as they forge a powerful friendship that carries them through horrific circumstances at the Auschwitz concentration camp.

Download or read book Prairie Train written by Marsha Wilson Chall and published by HarperCollins Publishers. This book was released on 2003-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young girl experiences the thrill of her first train ride when she takes the Great Northern from the country to visit her grandmother in the city.

Download or read book Objects of Love and Regret written by Richard Rabinowitz and published by Harvard University Press. This book was released on 2022-09-27 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed historian and museum curator Richard Rabinowitz tells the story of his immigrant Jewish family through the everyday objects in their lives, from chairs and bottle openers to bottles of perfume. Vivid, absorbing, and powerfully honest, this is a story of one family and one community but also of emotional touchstones that anchor us all.