Download or read book The Storytelling Non Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Download or read book True Story written by Ty Montague and published by Harvard Business Press. This book was released on 2013 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.
Download or read book Better Selling Through Storytelling written by John Livesay and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Download or read book The Magic written by Rhonda Byrne and published by Simon and Schuster. This book was released on 2012-03-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: One word changes everything... For more than twenty centuries, words within a sacred text have mystified, confused, and been misunderstood by almost all who read them. Only a very few people through history have realised that the words are a riddle, and that once you solve the riddle—once you uncover the mystery—a new world will appear before your eyes. In The Magic, Rhonda Byrne reveals this life-changing knowledge to the world. Then, on an incredible 28-day journey, she teaches you how to apply this knowledge in your everyday life. No matter who you are, no matter where you are, no matter what your current circumstances, The Magic is going to change your entire life!
Download or read book The Heart to Start written by David Kadavy and published by Kadavy, Inc.. This book was released on 2017-12-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 30,000 COPIES SOLD It’s a terrible feeling. To know you have a gift for the world. But to be utterly paralyzed every time you try to discover what that gift is. Stop procrastinating and start creating! In The Heart to Start, blogger, podcaster, and award-winning designer David Kadavy takes you on his journey from Nebraska-based cubicle dweller to jet-setting bestselling author, showing you how to stop procrastinating, and start creating. The original and battle-tested tactics in The Heart to Start eliminate fear in your present self, so you can finally become your future self: Tap into the innate power of curiosity. Find the fuel to propel you through resistance. Catch yourself “Inflating The Investment.” Prevent self-destructive time sucks and find the time to follow your art, even if you feel like you have no time at all. Bust through “The Linear Work Distortion.” Inspire action that harnesses your natural creative style. Supercharge your progress with “Motivational Judo.” Lay perfectionism on its back while propelling your projects forward. Inspiring stories weave these techniques into your memory. From Maya Angelou to Seth Godin. From J. K. Rowling to Steven Pressfield. You'll hear from a Hollywood screenwriter, a chef, and even a creator of a hit board game. Whether you’re writing a novel, starting a business, or picking up a paintbrush for the first time in years, The Heart to Start will upgrade your mental operating system with unforgettable tactics for ending procrastination before it starts, so you can make your creative dreams a reality. Take your first step and download The Heart to Start. Unlock your inner creative genius today!
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Houston We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.
Download or read book Rebellion Rascals and Revenue written by Michael Keen and published by Princeton University Press. This book was released on 2021-04-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging and enlightening account of taxation told through lively, dramatic, and sometimes ludicrous stories drawn from around the world and across the ages Governments have always struggled to tax in ways that are effective and tolerably fair. Sometimes they fail grotesquely, as when, in 1898, the British ignited a rebellion in Sierra Leone by imposing a tax on huts—and, in repressing it, ended up burning the very huts they intended to tax. Sometimes they succeed astonishingly, as when, in eighteenth-century Britain, a cut in the tax on tea massively increased revenue. In this entertaining book, two leading authorities on taxation, Michael Keen and Joel Slemrod, provide a fascinating and informative tour through these and many other episodes in tax history, both preposterous and dramatic—from the plundering described by Herodotus and an Incan tax payable in lice to the (misremembered) Boston Tea Party and the scandals of the Panama Papers. Along the way, readers meet a colorful cast of tax rascals, and even a few tax heroes. While it is hard to fathom the inspiration behind such taxes as one on ships that tended to make them sink, Keen and Slemrod show that yesterday’s tax systems have more in common with ours than we may think. Georgian England’s window tax now seems quaint, but was an ingenious way of judging wealth unobtrusively. And Tsar Peter the Great’s tax on beards aimed to induce the nobility to shave, much like today’s carbon taxes aim to slow global warming. Rebellion, Rascals, and Revenue is a surprising and one-of-a-kind account of how history illuminates the perennial challenges and timeless principles of taxation—and how the past holds clues to solving the tax problems of today.
Download or read book The Pharmaceutical Era written by and published by . This book was released on 1899 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book I Have a Story to Tell You written by Seemah C. Berson and published by Wilfrid Laurier Univ. Press. This book was released on 2010-08-04 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Have a Story to Tell You is about Eastern European Jewish immigrants living in Montreal, Toronto, and Winnipeg in the early twentieth century. The stories encompass their travels and travails on leaving home and their struggles in the sweatshops and factories of the garment industry in Canada. Basing her work on extensive interviews, Seemah Berson recreates these immigrants’ stories about their lives in the Old Country and the hardship of finding work in Canada, and she tells how many of these newcomers ended up in the needle trades. Revealing a fervent sense of socialist ideology acquired in the crucible of the Russian Revolution, the stories tell of the influence of Jewish culture and traditions, of personal–and organized–fights against exploitation, and of struggles to establish unions for better working conditions. This book is a wonderful resource for teachers of Canadian, Jewish, and social history, as well as auto/biography and cultural studies. The simplicity of the language, transcribed from oral reports, makes this work accessible to anyone who enjoys a good story.
Download or read book Ready money Mortimer a Matter of fact Story written by Sir Walter Besant and published by . This book was released on 1884 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Narrative and Numbers written by Aswath Damodaran and published by Columbia University Press. This book was released on 2017-01-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.
Download or read book Maid written by Stephanie Land and published by Legacy Lit. This book was released on 2019-01-22 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A single mother's personal, unflinching look at America's class divide (Barack Obama)," this New York Times bestselling memoir is the inspiration for the Netflix limited series, hailed by Rolling Stone as "a great one." At 28, Stephanie Land's dreams of attending a university and becoming a writer quickly dissolved when a summer fling turned into an unplanned pregnancy. Before long, she found herself a single mother, scraping by as a housekeeper to make ends meet. Maid is an emotionally raw, masterful account of Stephanie's years spent in service to upper middle class America as a "nameless ghost" who quietly shared in her clients' triumphs, tragedies, and deepest secrets. Driven to carve out a better life for her family, she cleaned by day and took online classes by night, writing relentlessly as she worked toward earning a college degree. She wrote of the true stories that weren't being told: of living on food stamps and WIC coupons, of government programs that barely provided housing, of aloof government employees who shamed her for receiving what little assistance she did. Above all else, she wrote about pursuing the myth of the American Dream from the poverty line, all the while slashing through deep-rooted stigmas of the working poor. Maid is Stephanie's story, but it's not hers alone. It is an inspiring testament to the courage, determination, and ultimate strength of the human spirit. "A single mother's personal, unflinching look at America's class divide, a description of the tightrope many families walk just to get by, and a reminder of the dignity of all work." -PRESIDENT BARACK OBAMA, Obama's Summer Reading List
Download or read book Elantris written by Brandon Sanderson and published by Macmillan. This book was released on 2005-05 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fantasy roman.
Download or read book Doctor Josephine a Love Story of Profit sharing written by Willis Barnes and published by . This book was released on 1901 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
