Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Download or read book The New Book of Plots written by Loren Niemi and published by Parkhurst Brothers Publishers Incorporated. This book was released on 2013-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the space of the thirty-some years I have called myself a storyteller, the balance of what I tell has shifted from children''s stories and traditional folk and fairy tales told in schools, churches, and community centers to stories drawn directly from my own experiences. But I also understand that by adapting and re-imagining traditional folk and fairy tale material, you can provide a point of entry for contemporary listeners to experience, as psychologist Bruno Bettelheim has suggested in his book The Uses of Enchantment, the continuing power of the old stories to speak to the imagination and heart. Wanting to make a connection between the older stories and our existential circumstance, I sought to re-interpret folk and fairy tales by placing them in a more contemporary context. The confusing Black Forest of the Brothers Grimm became the crowded shopping mall. Rapunzel''s mother sought a more familiar drug than the painkilling herbs of the witch''s garden. I also created stories that were in the style of the older folk and fairy tales. One featured a lowly cucumber plant that, after consuming radioactive water and junk-food compost, became the glowing, green Godzilla of pickles. Another featured a boy named Jack, who found fame and fortune racing inner-city cockroaches. In creating and performing original stories and reimagined folk tales, as well as teaching stories to students of all ages, it has become clear to me that how we tell the story, as much as why, is at the very heart of the art. By "how," I do not mean how we use voice and gesture, etc., but how we organize stories to get across their meanings to an audience. There are two central facts at the heart of the oral story. The first is that it begins when the teller begins and ends when the teller ends it, though I could argue that it actually ends when the audience dismisses it. This is fundamentally different from the written story, where a reader can go back and read the same words again. With the spoken word, we are in the moment. Even if we could ask the teller to go back and say something again, the very act of asking would alter the way in which the information is conveyed to us. This leads directly to the second basic fact: the act of telling is an expression of the relationship of the teller to the audience. We always tell to someone, even if it is to ourselves. It is incumbent upon us to recognize that the choice we make about how we tell a story to a given audience is as much about our understanding of who that audience is as it is about what we are saying to the audience. It is this crucial understanding of how the narrative is shaped and the choices we make as tellers to share a particular version of a story with a particular audience that I wish to explore with you. Whether we are working with a live audience in performance or with an imagined one while typing away on our laptops, the creation of compelling fiction and non-fiction begins with how to frame the story. This book is for storytellers and would-be storytellers, whether you call yourself a writer, minister, politician, journalist, lawyer, teacher, therapist, or street-corner b.s.''er. Whatever the name, the benefit you derive from the application of this material to your creative process will come from understanding how narrative is shaped and making conscious decisions about shaping that narrative content. This book was developed in workshops and classes I''ve conducted with storytellers and writers since 1986. In the course of those years, this teaching practice has refined my thinking and improved my ability to help participants discover new approaches to creating powerful, authentic, and entertaining stories. Much of what I say will be framed around the creation of stories as oral performance, but the concepts and exercises I suggest apply to written material as well. Whether the stories are oral or written, this book is about three things: the choice of an appropriate narrative form to provide the story''s structure, the choice of an appropriate point of view and timeframe to support the story''s emotional arc, and how those choices help or hinder the transmission of the meaning of the story to an audience.

Download or read book Traditional Storytelling Today written by Margaret Read MacDonald and published by Routledge. This book was released on 2013-12-16 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional Storytelling Today explores the diversity of contemporary storytelling traditions and provides a forum for in-depth discussion of interesting facets of comtemporary storytelling. Never before has such a wealth of information about storytelling traditions been gathered together. Storytelling is alive and well throughout the world as the approximately 100 articles by more than 90 authors make clear. Most of the essays average 2,000 words and discuss a typical storytelling event, give a brief sample text, and provide theory from the folklorist. A comprehensive index is provided. Bibliographies afford the reader easy access to additional resources.

Download or read book More Annie Stories written by Doris Brett and published by . This book was released on 1992 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book More Tell and Draw Stories written by Margaret Jean Oldfield and published by . This book was released on 1973 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art of Story telling written by Julia Darrow Cowles and published by . This book was released on 1916 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Storytelling Organizations written by David M Boje and published by SAGE. This book was released on 2008-10-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Boje does not reflect trends, he is among those who set them" - Hervé Corvellec, Department of Service Management, Lund University "How can I know what I think until I see what David Boje says? What he says about storytelling will forever change what we thought we knew about stories. With remarkable control over a complex argument, Boje recovers, re-punctuates, and re-animates a world of narrative and sensemaking that we have previously taken for granted!" - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology,Stephen M. Ross School of Business at the University of Michigan "Few people understand stories and storytelling as well as David Boje. It is a measure of Boje′s success as a theorist that the word story can never reclaim the innocence and simplicity it once enjoyed. Nor, with the benefit of his work, can organizations be viewed as spaces which occasionally or incidentally spawn stories. Boje′s eagerly awaited book forces us to question many of our assumptions about storytelling; it also demands that we revise several of our assumptions about what organizations are" - Yiannis Gabriel, The School of Management, Royal Holloway University of London "Our company is made up of lots of stories. We′ve found that ′stories′ get told and retold and become the fabric of an organization. ′Policies′ lay unread in the company handbook or training manual. David Boje taught me the value of stories in an organization. Stories are the ′oil′ that makes the gears work. How do you get your message heard in an organization with thousands of people? David Boje taught me the value of telling stories at Stew Leonard′s!" - Stew Leonard Jr., Stew Leonard Organization "David Boje is one of the world′s leading authorities on storytelling. His work has influenced a generation of organizational theorists and students. He not only provides new ways of understanding organizations but also provides fresh insights into the way in which stories function to provide meanings" - Heather Höpfl, University of Essex The idea of organizations using `storytelling′ to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, David Boje explores how narrative and storytelling is an important part of an organization′s strategy, development and learning processes. With excellent examples from Nike, McDonald′s and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje′s theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have′ for any student or scholar interested in the area.

Download or read book Using Story written by Jennifer A. Moon and published by Routledge. This book was released on 2010-06-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Story is everywhere in human lives and cultures and it features strongly in the processes of teaching and learning. Story can be called narrative, case study, critical incident, life history, anecdote, scenario, illustration or example, creative writing, storytelling; it is a unit of communication, it is in the products of the media industries, in therapy and in our daily acts of reflecting. Stories are 'told' in many ways - they are spoken, written, filmed, mimed or acted, presented as cartoons and in new media formats and through all these, they are associated with both teaching and learning processes but in different ways and at different levels. As a result of growing interest and simultaneous confusion about story, it is timely to untangle the various meanings of story so that we can draw out and extend its value and use. Using Story aims to clarify what we mean by story, to seek out where story occurs in education and life and to explore the processes by which we learn from story. In this way the book intends to ‘bring story into the open’ and improve its use. Building on her wealth of experience in the field, Jenny Moon explores the theory of story and demonstrates both its current uses and new ways in which to enrich and enliven teaching, learning and research processes. Ideal for anyone involved in education, personal or professional development or with a more general interest in story, the book begins by considering the range of what is meant by story, and then considers the theory behind the meanings. In the large final part of the book, Jenny provides a rich patchwork of different uses of story in education that cut across forms of story, story activities, disciplines and applications all of which will aid the use of story.

Download or read book Learning Little Hawk s Way of Storytelling written by Frank Domenico Cipriani and published by Findhorn Press. This book was released on 2011-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the teachings of Kenneth Little Hawk, the renowned Mi’Kmaw First Nation storyteller, this book uses stories to explain how to tell stories. Each of the practical skills needed for storytelling is clearly illustrated through relevant stories from native tribes—“What the Fire Taught Us” teaches special effects, “Our Many Children” shows voice modulation, and “Little Thunder’s Wedding” offers techniques for formal stories. Business people looking to enhance their public speaking, librarians wanting to enliven children’s programs, and teachers trying to instill a love of story in their students will find the entertaining and educative methods in this guide both inspiring and effective.

Download or read book I Wish You More written by Amy Krouse Rosenthal and published by Chronicle Books. This book was released on 2015-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling children's book Amy Krouse Rosenthal and Tom Lichtenheld have combined their extraordinary talents to create an inspirational book that's full of endless good wishes. Wishes for curiosity and wonder, for friendship and strength, laughter and peace. Whether celebrating life's joyous milestones, sharing words of encouragement, or observing the wonder of everyday moments, this sweet book is for wishers of all ages! I Wish You More is the perfect graduation gift as well as a must-have, uplifting read sure to bring positivity to all who read it.

Download or read book How Your Story Sets You Free written by Heather Box and published by Chronicle Books. This book was released on 2019-09-03 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Human beings understand the world best through stories. . . . And in this book Heather and Julian are ace story-enablers. A must-read!” —Bill McKibben, New York Times–bestselling author of Falter and Radio Free Vermont Everyone has a story to tell. Sharing that story can change you, your community, or even the world. But how do you start? Discover the tools to unlock your truth and share it with the world: Storytelling coaches Heather Box and Julian Mocine-McQueen reveal how to embrace the power of personal storytelling in a series of easy steps. You'll learn how to share your experiences and invaluable knowledge with the people who need it most, whether it be in a blog post, a motivational speech, or just a conversation with a loved one. How Your Story Sets You Free is the path to finding the spark that ignites the fire and reminds you just how much your story matters. • Features over 100 pages of practical and motivating advice, with quotes from renowned storytellers including Maya Angelou and Marshall Ganz. • Includes specific step-by-step instructions to help you find the words to tell your story in the most powerful and impactful way. “Working with Heather and Julian changed everything by getting me over the hurdle that stood between what was true about my life and what I was willing to share with the world. I’m so grateful they’ve distilled their wisdom and vision into this book.” —Caledonia Curry, artist who goes by Swoon “Heather and Julian are masterful in navigating you through the funny, rocky, delicate, and sometimes scary terrain of sharing yourself boldly, humbly, and unapologetically.” —Rha Goddess, founder CEO of Move The Crowd, author of The Calling

Download or read book Five minute Tales written by Margaret Read MacDonald and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stories that can stretch from one to five minutes in length and encourage audience participation.

Download or read book If You Want to Be a Groovicorn written by Make Believe Ideas Ltd and published by . This book was released on 2019-09-03 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Stories to Tell Children Fifty Four Stories with Some Suggestions for Telling written by Sara Cone Bryant and published by Createspace Independent Publishing Platform. This book was released on 2017-06-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOME SUGGESTIONS FOR THE STORY-TELLER Concerning the fundamental points of method in telling a story, I have little to add to the principles which I have already stated as necessary, in my opinion, in the book of which this is, in a way, the continuation. But in the two years which have passed since that book was written, I have had the happiness of working on stories and the telling of them, among teachers and students in many parts, and in that experience certain secondary points of method have come to seem more important, or at least more in need of emphasis, than they did before. As so often happens, I had assumed that "those things are taken for granted"; whereas, to the beginner or the teacher not naturally a story-teller, the secondary or implied technique is often of greater difficulty than the mastery of underlying principles. The few suggestions which follow are of this practical, obvious kind. Take your story seriously. No matter how riotously absurd it is, or how full of inane repetition, remember, if it is good enough to tell, it is a real story, and must be treated with respect. If you cannot feel so toward it, do not tell it. Have faith in the story, and in the attitude of the children toward it and you. If you fail in this, the immediate result will be a touch of shamefacedness, affecting your manner unfavourably, and, probably, influencing your accuracy and imaginative vividness. Perhaps I can make the point clearer by telling you about one of the girls in a class which was studying stories last winter; I feel sure if she or any of her fellow-students recognises the incident, she will not resent being made to serve the good cause, even in the unattractive guise of a warning example. A few members of the class had prepared the story of The Fisherman and his Wife. The first girl called on was evidently inclined to feel that it was rather a foolish story. She tried to tell it well, but there were parts of it which produced in her the touch of shamefacedness to which I have referred. When she came to the rhyme, - "O man of the sea, come, listen to me, For Alice, my wife, the plague of my life, Has sent me to beg a boon of thee," she said it rather rapidly. At the first repetition she said it still more rapidly; the next time she came to the jingle she said it so fast and so low that it was unintelligible; and the next recurrence was too much for her. With a blush and a hesitating smile she said, "And he said that same thing, you know!" Of course everybody laughed, and of course the thread of interest and illusion was hopelessly broken for everybody. Now, anyone who chanced to hear Miss Shedlock? tell that same story will remember that the absurd rhyme gave great opportunity for expression, in its very repetition; each time that the fisherman came to the water's edge his chagrin and unwillingness were greater, and his summons to the magic fish mirrored his feeling. The jingle is foolish; that is a part of the charm. But if the person who tells it feels foolish, there is no charm at all!...

Download or read book Imperative Narratives written by Michael Tveten and published by Rowman & Littlefield Publishers. This book was released on 2019 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imperative Narratives is a guidebook for all educators on how to become a more effective teacher, staff member, or administrator. It covers every aspect of storytelling, including how to choose the stories you tell, various methods and modalities for delivering those stories, and the tricks to becoming a master storyteller.

Download or read book The New Book of Plots written by Loren Niemi and published by Parkhurst Brothers Publishers Incorporated. This book was released on 2013-11 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This concise, step-by-step story-crafting manual is a great choice for writers who want to improve story structure and enhance reader and audience response."Mark Goldman, Story Coach and Producer of the Great Arizona Story Slam

Download or read book Brand Storytelling written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2023-02-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.