Download or read book Stop Wasting Money on Ineffectual Marketing written by John Holder and published by Lulu.com. This book was released on 2016-05-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.

Download or read book Don t Buy A Duck written by Derek Champagne and published by . This book was released on 2017-02-02 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing doesn't have to be a mystery. That's the simple premise behind Don't Buy A Duck: Stop Wasting Money And Only Do Marketing That Works!

Download or read book How to Wow written by Adrian Swinscoe and published by Pearson UK. This book was released on 2016-03-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Download or read book Ultimate Local Marketing Makeover written by and published by Glen Evans. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gravitational Marketing written by Jimmy Vee and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Download or read book How to Take an Apartment Building from Money Pit to Money Maker written by Craig Haskell and published by Lulu.com. This book was released on 2006-02 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate answers for struggling apartment owners and managers. This revolutionary book introduces a new step-by-step 5-stage apartment recovery system that helps owners and managers take their apartment buildings from money pit to money maker. This book gives apartment owners and managers the tools they need to build a thriving, top producing rental property.

Download or read book Corporate Caffeine written by Dacia Coffey and published by iUniverse. This book was released on 2022-04-06 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.

Download or read book 99 Marketing Mistakes written by Kenyon Blunt and published by Yorkshire Publishing. This book was released on 2020-06-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)

Download or read book Stop Advertising Start Branding written by Marcus Osborne and published by Troubador Publishing Ltd. This book was released on 2016-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.

Download or read book Marketing High Technology Services written by Colin V Sowter and published by Routledge. This book was released on 2018-02-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.

Download or read book Think Again written by Jeffrey L. Nischwitz and published by American Bar Association. This book was released on 2007 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author takes a fresh look at specific ways to create a client-centric law firm and deliver exceptional client service by differentiating a law firm from other firms, and the specific skills and strategies needed to build effective and productive relationships that result in successful business development. The book provides practical ideas and tactics for addressing the key areas of a law firm-- managing, leading, team building and compensation, client service, and new business development. Writing in an engaging and witty but no-nonsense style, the author speaks directly to the reader, cutting through the stereotypes and misconceived notions that haunt the legal profession and coaching the lawyer to reach beyond the norm.

Download or read book Supermummy written by Mel McGee and published by Cabal Group Limited. This book was released on 2009-01-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: McGee offers advice to mothers who want to start successful home-based businesses.

Download or read book Introduction To Digital Marketing written by Mr. Sanjay Kumar Rai and published by Academic Guru Publishing House. This book was released on 2023-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A basic guide to digital marketing in today's fast-changing digital world is Introduction to Digital Marketing. The book itself helps novices and experts understand digital marketing's key principles, tactics, and technologies. The book discusses digital marketing's history, progress, and importance in current marketing techniques. Digital marketing's differences from conventional marketing and the reason it's important in modern companies will be explained. This section covers digital marketing's SEO, social media, email, content, PPC, and other aspects. Each element is examined to show its value and role in a digital marketing plan. The book stresses the need to create a sound digital marketing strategy for particular company objectives and consumers. It helps set goals, find target audiences, budget, pick platforms, and evaluate digital marketing efforts. Content underpins digital marketing. It's important to create interesting material, convey stories, and use multiple content kinds across digital platforms. Digital exposure and paid as well as organic traffic depend on SEO and SEM. Search engine optimization, keywords, methods, and sponsored marketing campaigns are covered in the following paragraphs. Digital marketing toolsets would be incomplete without email marketing. The book discusses producing compelling emails, generating targeted email audiences, and using marketing automation to boost productivity. Understanding digital marketing efficacy is crucial. This section discusses KPI monitoring and analysis solutions to help organizations improve their strategy and outcomes. The book finishes with examples of digital marketing trends and technology that will shape the industry.

Download or read book Business Doesn t Grow On Trees written by Dror Wayne and published by . This book was released on 2020-11-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Doesn't Grow On Trees is all about marketing. You see, to have a successful business, you need to get the product right. The product can be a service or good, in any industry... you need to get it right or all the marketing in the world can't save you. But having the product alone isn't enough. Every year, thousands of people start new businesses. They have great ideas, work hard and invest significantly... but most fail. The reason they fail is because they're not generating enough revenue - they're not making enough money. And a business that doesn't generate revenue isn't a business, it's a hobby. So how do you generate revenue? You need customers. You need to find people and convince them to give you their money. Their hard-earned money which they have other plans for. You could do that with a baseball bat, knuckledusters and a menacing look...Or you do it with marketing. That word again. The word that gets bandied about and costs so many people so much money... without producing results. Marketing. I don't believe that marketing is that complex. Sure, when you've got huge budgets, teams and you're competing in an ultra-complex space such as Tech, it can become more difficult because everyone is marketing. For the rest of us, it's not that hard. And it's time to stop being ripped off by "experts" who charge big money to execute random little bits of marketing without any strategy... or "strategists" who charge even more money to waffle on as if they know what they're talking about without doing any marketing... It's time to stop spending money on no results and strip marketing back to the basics. So I decided to write this book with my process for beginning (or relaunching) marketing for a business. A book that simplifies marketing - from the brand foundations to deeper strategies - into digestible logic. I'm not pretending to have all the answers and I'm not asking you to trust me any more than the gazillion other marketing people out there. All I'm asking you to do is hold off a week before you spend £5,000 on awful web design and £10,000 on nonsense strategy... and spend under £10 on my book instead. That way, when you do go to invest in all those other bits, you'll have some idea what's flying. £10 to stop you wasting hundreds or thousands. I think it's a bargain.

Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication

Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Download or read book ADVERTISING written by SANGEETA SHARMA and published by PHI Learning Pvt. Ltd.. This book was released on 2006-01-01 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes in detail how to develop and execute an effective advertising campaign by understanding consumers’ mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan. KEY FEATURES : • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising.