Download or read book Feeding the Media Beast written by Mark Mathis and published by Purdue University Press. This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: "How can I safely harness the power of the news media to send my message to the public?". It provides the answer to this question through a powerful methodology that demystifies the media process.

Download or read book Feeding the Beast written by Marilyn W. Thompson and published by Macmillan Reference USA. This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the inside story of Reagan's Teapot Dome scandal. Author Thompson discloses how a small machine shop through bribery, fraud, and racketeering, landed over a half billion dollars in government contracts. Photographs.

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Download or read book Quit Feeding the Monsters written by J. Kevin Cobb and published by Hillcrest Publishing Group. This book was released on 2011-05-16 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: While defining problems that undermine an organization is usually easy, a far greater challenge is convincing leaders and managers to stop making those problems even worse. Hence the title, "Quit Feeding the Monsters." The resolutions and applications outlined in this book may seem radical. In fact, Cobb's strategies are based on common sense, established human behavior and what were once considered tried and true principles, too long forgotten. In one personal anecdote after another, gained from hundreds of experiences in the workplace, Cobb amply demonstrates that what is considered conservative and safe is in fact often a sure road to ruin and defeat. In engaging and straightforward language, "Quit Feeding the Monsters" contains the wisdom and tools that really work. With this book, you can learn how to stop nourishing the monsters plaguing your company once and for all.

Download or read book Feeding Ground written by Swifty Lang and published by Boom! Studios. This book was released on 2011-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new nightmare plagues the Mexico-Arizona border. A famine caused by Blackwell Industries drives Diego Busqueda, a noble coyote, to lead a band of Mexican border crossers across the unforgiving Devil's Highway, a desert cursed with blistering days and deadly nights. Back home, Diego's daughter, Flaca, discovers that something hungrier prowls the factory fields. Stalked and persecuted, can the Busqueda family maintain their dreams of immigration or will the unspeakable horrors of the desert tear them apart? On the Feeding Ground, there is no freedom without sacrifice. Available in English and Spanish editions.

Download or read book Billy and the Beast written by Nadia Shireen and published by Random House. This book was released on 2018-05-31 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of The Observer's Best Children's Books of 2018! 'It's a great story for everyone, especially those not used to seeing themselves centre-stage'- The Guardian From the author of Bumblebear, comes a new heroine for our times. Introducing: Billy! Whilst on a lovely walk in the woods, Billy and her trusty sidekick Fatcat hear a terrible rumble... a terrible rumble coming from a Terrible Beast... He’s making a Terrible Soup out of all of Billy and Fatcat’s friends! Luckily, our brave heroine Billy has a trick or two up her sleeve (or in her hair)... Join Billy on her mission to defeat the Terrible Beast (and save those adorable little bunny rabbits too). 'A refreshing picture book star' - The Observer

Download or read book The Rocky Horror Picture Show FAQ written by Dave Thompson and published by Rowman & Littlefield. This book was released on 2016-02-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rocky Horror Picture Show FAQ is the in-depth story of not only the legendary stage show and movie but of a unique period in theatrical history – in the movie's UK homeland as well as overseas. Rocky Horror has been performed worldwide for more than 40 years in over 30 countries and has been translated into more than 20 languages. Inside these pages, we see Rocky Horror as sexual cabaret and political subversion, as modern mega-hit and Broadway disaster. At the movie house, we learn when to shout, what to throw – and why people even do those things. Here is the full story of the play's original creation; its forebears and its influences are laid out in loving detail, together with both the triumphs and tragedies that attended it across the next 40 forty years. Packed with anecdotes, The Rocky Horror Picture Show FAQ is the story of dozens of worldwide performances and the myriad stars who have been featured in them. From Tim Curry to Anthony Head, from Reg Livermore to Gary Glitter, from Daniel Abineri to Tom Hewitt, the lives and careers of the greatest ever Frank N. Furters stalk the pages, joined by the Riff-Raffs, Magentas, Columbias, and all. The book also includes the largest and most in-depth Rocky Horror discography ever published, plus a unique timeline – The Ultimate Rocky Horror Chronology – detailing the who, what, where, and when of absolute pleasure.

Download or read book White Shark written by Peter Benchley and published by Macmillan. This book was released on 1995-08-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something even more dangerous than the observed sixteen-foot pregnant great white shark has risen from the depths and is feeding in the waters off the coast of Connecticut.

Download or read book Feeding the Dragon written by Chris Fenton and published by Post Hill Press. This book was released on 2020-07-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Paced like a thriller, with comparable doses of international intrigue and conflict, Chris Fenton’s bracingly candid business memoir Feeding the Dragon takes readers deep behind the scenes of Hollywood’s shaky foothold in China. Dealing at the highest levels with Chinese government officials and major American brands like Disney, Marvel, and the NBA, the former Olive Garden waiter-turned-entertainment-industry-power-broker disarmed and defied authorities on both sides of the superpower divide to make billions—and history. Thanks to a brisk, page-turning storytelling style and an evenhanded, insider-level perspective decades in the making, Feeding the Dragon manages to be both timeless and timely. Captivating details on Robert Downey Jr., LeBron James, Kurt Cobain, Michael Phelps, and Marvel Universe creative mastermind Kevin Feige (among others) will enthrall average fans and aspiring moguls alike. But the beating narrative heart remains Fenton’s down-to-earth recounting of a headline-making journey. Ultimately, the intrepid exec builds a compelling case for the power of “cultural diplomacy”: mutually-beneficial, soft power-sharing exchanges as a better way forward than the hardliner battle lines being drawn across Beijing, Washington, and Los Angeles. Teeming with urgent insights about unlikely alliances and dangerous misperceptions, Feeding the Dragon is a must-read for anyone interested in the future of the US-China relationship and the bottom-line realities of show business and professional sports today. Even better, it’s a supremely entertaining ride for anyone who simply loves a great story…. Chris often told me about projects and plans off-the-record that I wouldn’t have reported on anyway, because they all seemed wildly improbable. Every single one came true. And now they’re all down on the page.” —Jamie Bryan, Fast Company contributor

Download or read book Passionate Learners written by Pernille Ripp and published by Routledge. This book was released on 2015-08-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you want to be a student in your own classroom? In Passionate Learners: How to Engage and Empower Your Students, author Pernille Ripp challenges both novice and seasoned teachers to create a positive, interactive learning environment where students drive their own academic achievement. You’ll discover how to make fundamental changes to your classroom so learning becomes an exciting challenge rather than a frustrating ordeal. Based on the author’s personal experience of transforming her approach to teaching, this book outlines how to: • Build a working relationship with your students based on mutual trust, respect, and appreciation • Be attentive to your students’ needs and share ownership of the classroom with them • Break out of the vicious cycle of punishment and reward to control student behaviour • Use innovative and creative lesson plans to get your students to become more engaged and intellectually-invested learners, while still meeting your state standards • Limit homework and abandon traditional grading so that your students can make the most of their learning experiences without unnecessary stress • And much more! New to the second edition, you’ll find practical tools, such as teacher and student reflection sheets, parent questionnaires, and parent conference tools, available in the book and as eResources on our website (http://www.routledge.com/9781138916920) to help you build your own classroom of passionate learners.

Download or read book Feeding the Beast written by Tim Gordon and published by . This book was released on 2012-02-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In your hands is the harvest of fifty years experience in local TV news. Throughout the book, we talk about stories, how to do them and what to avoid. We discuss the new direction of local TV news and the new economics of big media corporations. Together they are creating an undertow sweeping away longer format stories, the public education function local TV news once provided and a lot of risk taking in the stories we cover. What remains is a news landscape dominated by stories that generate ratings, can be turned quickly and provocatively teased. We dedicate this book to our colleagues wherever they are. There's a lot to be learned in common experience. We offer ours here, good and bad. Journalism students interested in the workaday world of TV reporters and photojournalists will find a kind of internship here and more than a few tips for successful class projects. With a sense of humor and journalist's search for the truth, we cast an unflinching eye on our profession. So, if you don't mind getting your hands dirty pulling cable, and can handle a little feedback in your ear, please turn this book over.

Download or read book Feeding You Lies written by Vani Hari and published by Hay House, Inc. This book was released on 2020-02-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This follow-up to New York Times bestseller The Food Babe Way exposes the lies we've been told about our food--and takes readers on a journey to find healthy options. There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, aka The Food Babe, blows the lid off the lies we've been fed about the food we eat--lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on. You'll discover: • How nutrition research is manipulated by food company funded experts • How to spot fake news generated by Big Food • The tricks food companies use to make their food addictive • Why labels like "all natural" and "non-GMO" aren't what they seem and how to identify the healthiest food • Food marketing hoaxes that persuade us into buying junk food disguised as health food Vani guides you through a 48-hour Toxin Takedown to rid your pantry, and your body, of harmful chemicals--a quick and easy plan that anyone can do. A blueprint for living your life without preservatives, artificial sweeteners, additives, food dyes, or fillers, eating foods that truly nourish you and support your health, Feeding You Lies is the first step on a new path of truth in eating--and a journey to your best health ever.

Download or read book Heart of the Beast written by Joyce Weatherford and published by Simon and Schuster. This book was released on 2002-02-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her remarkable debut, Joyce Weatherford writes with raw power, muscular beauty, and firsthand experience about life in the twentieth-century American West. Twenty-eight-year-old Iris Steele has just inherited her family's ranch in northeast Oregon. It is the ranch where she grew up herding cattle and harvesting wheat, and where her brother and father both died. It is also, it turns out, land that the Nez Percé Indians now claim is rightfully theirs. As Iris begins to piece together the property's legitimate ownership, she unearths not only her family's turbulent history, but also two centuries of tortured relationships between homesteaders and Native Americans. Struggling with a new crop and a fragile romance, she must ultimately confront the true nature of her legacy. In astonishing language, Joyce Weatherford combines unflinching descriptions of ranch life with the sensuous beauty of the Oregon landscape. Part romance, mystery, courtroom drama, and history, Heart of the Beast is a family saga of epic power and import.

Download or read book Mind Your Head written by Juno Dawson and published by Simon and Schuster. This book was released on 2018-05-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the critically acclaimed author of THIS BOOK IS GAY, James Dawson, now writing as Juno Dawson From the critically acclaimed author of THIS BOOK IS GAY, James Dawson, now writing as Juno Dawson. We all have a mind, so we all need to take care of our mental health as much as we need to take care of our physical health. And the first step is being able to talk about our mental health. Juno Dawson leads the way with this frank, factual and funny book, with added information and support from clinical psychologist Dr Olivia Hewitt. Covering topics from anxiety and depression to addiction, self-harm and personality disorders, Juno and Olivia talk clearly and supportively about a range of issues facing young people's mental health - whether fleeting or long-term - and how to manage them. With real-life stories from young people around the world and witty illustrations from Gemma Correll.

Download or read book Feeding the Kids written by Pamela Gould and published by Mancala Publishing, LLC. This book was released on 2007-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This field guide makes healthy eating simple, quick and, best of all, delicious. Discover a new system for selecting nutritious kid-friendly foods. Organize a customized eating plan that includes family favorites. Teach children to eat healthy foods without fights, and learn how and when to compromise over junk food. Includes 50 easy recipes and 80 kid-friendly menus.

Download or read book The Beast and the Bethany written by Jack Meggitt-Phillips and published by Simon and Schuster. This book was released on 2021-12-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handsome Ebenezer Tweezer has lived comfortably for nearly 512 years by feeding the magical beast in his mansion's attic whatever it wants, but when the beast demands a child, they are not prepared for Bethany.--

Download or read book Feeding Frenzy written by Stuart Stevens and published by Abacus. This book was released on 1997 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A popular travel writer and his female weight-lifting partner, fashion maven, and gourmand embark on a madcap tour of all of the Michelin three-star restaurants in Europe--twenty-nine eateries in twenty-nine days--in a red Mustang.