Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

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Download or read book COMMODITY AND FINANCIAL DERIVATIVES THIRD EDITION written by KEVIN, S. and published by PHI Learning Pvt. Ltd.. This book was released on 2024-05-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, in its third edition has been thoroughly updated where necessary. It is a comprehensive textbook covering all aspects of derivatives. It contains a description of the four derivative instruments, namely, forwards, futures, options and swaps; the different types of derivative products such as currency forwards, currency futures, commodity futures, stock futures, index futures, interest rate futures, stock options, currency options, currency swaps and interest rate swaps; the pricing of forwards, futures and options; the process of risk management using derivatives. Beginning with an overview of derivatives and explaining the basic concepts of the four derivative instruments, it describes the features and trading processes of the different types of derivative products used for risk management. The Indian context and environment are highlighted in the explanation of the trading processes in order to familiarize the reader with the Indian derivatives market. The mathematical models used for pricing of futures and options are illustrated with examples. The contents of the text are supported with illustrative examples, diagrams, tables and review questions to reinforce the understanding of the subject matter. NEW TO THE THIRD EDITION • Introduces a new chapter on 'Risk Management with Derivatives' to explain different types of risks and how different types of derivatives are used for hedging the different types of risks. • Updates all examples with current values. TARGET AUDIENCE • MBA Finance • M.Com • Finance Professionals

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Download or read book Hearings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1957 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Petroleum Survey written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1957 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes discussion of impact of Suez crisis on U.S. and European oil supplies.

Download or read book Petroleum Survey Hearings Before 85 1 on 1957 Outlook Oil Lift to Europe Price Increases February 7 March 22 1957 written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1957 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: