Download or read book Experiment written by Colin McFarland and published by New Riders. This book was released on 2012-08-17 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Download or read book Everybody s Business written by Jon Miller and published by Biteback Publishing. This book was released on 2013-10-10 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? Everybody's Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It's a story of people taking the initiative, and finding inspiration in the positive impact of their actions. We see how some of today's leading companies are realising that lasting success comes from having a purpose broader than making a profit. They know that business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody.

Download or read book Designing Products People Love written by Scott Hurff and published by "O'Reilly Media, Inc.". This book was released on 2015-12-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

Download or read book By the Book written by Pamela Paul and published by Macmillan. This book was released on 2014-10-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sixty-five of the world's leading writers open up about the books and authors that have meant the most to them. These wide-ranging interviews are conducted by Pamela Paul, the editor of the The New York Times Book Review, featuring personalities as varied as David Sedaris, Hilary Mantel, Michael Chabon, Khaled Hosseini, Anne Lamott, and James Patterson. These questions and answers admit us into the private worlds of these authors, as they reflect on their work habits, reading preferences, inspirations, pet peeves, and recommendations.By the Book contains the full uncut interviews, reflecting a range of experiences and observations that deepens readers' understanding of the literary sensibility and the writing process." --

Download or read book Maximum Momentum written by Mike Berland and published by Simon and Schuster. This book was released on 2020-03-31 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water? What is the secret to momentum? Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.

Download or read book Your Creative Career written by Anna Sabino and published by Red Wheel/Weiser. This book was released on 2018-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sabino is an artist-- and she made her career as a entrepreneur. Now she shows fellow artists and creatives how to build a business that reflects one's talent. Whether your goal is to build an empire, create a lifestyle business, or just have more time, she guides you through every aspect starting or transitioning into a creative entrepreneurship.

Download or read book The Prize written by Dale Russakoff and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: As serialized in the New Yorker, a roiling, behind-the-scenes look at the high-pressure race to turn around Newark's failing schools, with Facebook's Mark Zuckerberg, Governor Chris Christie, and Senator Cory Booker in eyebrow-raising leading roles

Download or read book The Boy Billionaire written by Mark Zuckerberg and published by Agate Publishing. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of thought-provoking quotes from Mark Zuckerberg all manner of topics, this book shares the unique perspective of one of the our era's newest and most successful business leaders.

Download or read book The Boy Billionaire Mark Zuckerberg In His Own Words written by George and published by Agate Publishing. This book was released on 2012-11-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Zuckerberg, the youngest Person of the Year named by Time magazine since Charles Lindbergh in 1927, has grown in prominence as rapidly as the company he founded in a Harvard dorm room in 2004. The public's appetite for insight into Facebook and its founder seems nearly insatiable. Curiosity abounds regarding Zuckerberg's personality and management style, since fictional Hollywood portrayals and Wall Street whispers have painted a broad-strokes portrait of the young CEO that is at best only a fraction of the truth. Given Facebook's current $58 billion market capitalization and 845 million worldwide users, there is clearly more to Zuckerberg than any over-simplified caricature could convey. The Boy Billionaire: Mark Zuckerberg In His Own Words is the first and only book to detail the visionary thoughts and opinions of Facebook's founder entirely through direct quotations from Zuckerberg himself. It is the most intimate and most authoritative look at the man behind Facebook's once-a-generation success, the tech heir-apparent to Steve Jobs and Bill Gates. Like those two pioneering entrepreneurs, Zuckerberg has proven to be a calculating and sometimes ruthless strategist with a steadfast commitment to his vision. Facebook exists somewhere between a social utility and a model of 21st century business, leading next-gen tech companies through an economic climate still scarred by the dot-com bubble of the early 2000s, but increasingly driven by the inevitability of a global marketplace built on social media technology. Facebook's potential is unknown, but the key to its success depends on Zuckerberg's own ideas and vision. This book serves up his most thought-provoking insights, as researched and chosen by George Beahm, the New York Times bestselling editor of I, Steve: Steve Jobs In His Own Words. The Boy Billionaire: Mark Zuckerberg In His Own Words provides crucial illumination of Zuckerberg and the company he's created, emphasizing insights, business strategies, and lessons learned. It is essential reading for people who seek innovative solutions applicable to their business, regardless of size, and makes an ideal gift or reference item for anyone interested in this newest of American business icon.

Download or read book Concentration written by Stefan Van Der Stigchel and published by MIT Press. This book was released on 2020-03-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cognitive psychologist explores how smartphones, pop-up ads, and other distractions are impacting our attention spans—and what we can do to improve concentration. We are in the midst of an attention crisis—caused in large part by our smartphones. The a constant stream of information is making it harder and hard to concentrate. In this book, attention expert and cognitive psychologist Stefan Van der Stigchel explains how concentration works and offers advice on how to stay focused in a world of beeping smartphones, channel surfing, live-tweeting, pop-up ads, and other distractions. The good news is that we now know more about brain and behavior than ever before, and Van der Stigchel draws on the latest scientific findings to explain: • How the battle for our attention began long before the digital era • Why our phones are so addictive • The importance of working memory and how to increase its capacity • Why multitasking is bad for our concentration—as seen in the Best Picture debacle at the 2017 Oscars • The positive effects of taking “tech breaks”, meditation, and daydreaming • And much more! We can win the battle for our attention, Van der Stigchel argues, if we have the knowledge and the tools to do it.

Download or read book Transform How Leading Companies are Winning with Disruptive Social Technology written by Christopher Morace and published by McGraw Hill Professional. This book was released on 2013-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape.

Download or read book Innovations in Shipping written by Peter Lorange and published by Cambridge University Press. This book was released on 2020-04-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations are dramatically changing the traditionally conservative global ocean shipping industry as it works to become more efficient and more sustainable. Academic and former shipping company owner Peter Lorange is best placed to make sense of how to approach and keep ahead of these changes. This book explains what the key innovations are, how to ensure a return on investment, the barriers to innovation and how to overcome them. Drawing on a number of specialist case studies, Lorange outlines the specific analytical and decision-making steps to consider and the actions to take to arrive at a new strategic blueprint for modern shipping companies. This book is invaluable for practising shipping company executives, advanced students of shipping, logistics, port management and maritime economics, and investors deciding whether to invest in a particular shipping firm.

Download or read book Debugging the Development Process written by Steve Maguire and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laying the groundwork; The systematic approach; Of strategic importance; Unbriedled enthusiasm; Scheduling madness; Constant, unceasing improvement; It's all about attitude; That sinking feeling; References; Index.

Download or read book Shipping Strategy written by Peter Lorange and published by Cambridge University Press. This book was released on 2009-07-23 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

Download or read book Driven to Succeed written by Rod McQueen and published by Dundurn. This book was released on 2012-10-20 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hungarian-born Frank Hasenfratz fled his native land in 1956 after the revolution to free his nation from Soviet domination failed. He eventually settled in Guelph, Ontario, where he founded Linamar, now the second-largest maker of auto parts in Canada with 15,000 employees worldwide. This is Frank's story as well as that of the company he created.

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Download or read book V and a Shipping written by J R. MURDOCK and published by J.R. Murdock. This book was released on 2013-01-16 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vic and Argmon specialize in shipping questionable cargo across the galaxy. Their latest shipment has drawn the attention of Sheriff B.T. Justice. The gung-ho sheriff leaves the jurisdiction of his home planet to pursue Vic and his crew. To complicate matters more, an unexpected stowaway appears on board.Joey, the stowaway, is from Earth's distant past. The same place Vic came from. Though happy to see another from Earth, Vic must first concern himself with the overzealous sheriff and complete the delivery.After making their delivery, Vic accepts a double-or-nothing wager to return in twenty-four standard hours with beer for the celebration.With all the trouble following them, the crew has a long way to go, and a short time to get there.