Download or read book Status Update Trying to Keep My Business from Being Left Behind in this Social Media World written by Bobby Marhamat and published by Lulu.com. This book was released on 2010-10-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't worry; the world of social media is not nearly as complicated as it sounds. Why chances are, you're thirteen-year-old niece has already got most social media websites figured out. If she can do it, you can certainly learn it too!It's important to note that you won't be playing on social media sites. Corporations, CEOs, managers and business owners are quite serious about the untapped potential of social media marketing. Websites like Twitter, My Space, FaceBook, LinkedIn, and LiveJournal are not just a glorified chat rooms. They are channels you can take to reach a mainstream audience.Bear with us as we explore the good, the bad and the ugly about the social media world. Following this book, you will know all you need to know about these popular websites, and what your strategy is for conquering the social media network with your brand.
Download or read book Becoming a Digital Unicorn written by Trice Johnson and published by Hybrid Global Publishing. This book was released on 2022-03-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Digital Unicorn: 5 Steps to Set Yourself Apart in a Competitive Economy. The continuous wave of digital disruptions is demanding something new from each of us, whether you work for a large corporation or a small business, own a startup, or are a recent graduate looking to break into the industry. Your ability to think beyond what's possible and solve problems with a different lens is the secret sauce that will set you apart-and increase your uniqueness in the market. Becoming a Digital Unicorn is your personal pocketbook masterclass, providing you with a practical, step-by-step approach to reinvent yourself and secure your future by cultivating your unique mindset, purpose, gifts, and the digital skills needed to thrive in this rapidly changing economy. Today's needs are great with no shortage of problems to solve-and the digital universe is wide open. Where you go, and how far, can largely-if not completely-be driven by you.
Download or read book Brand Famous written by Linzi Boyd and published by John Wiley & Sons. This book was released on 2014-10-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens
Download or read book Social Marketing Superstars written by Cydney O'Sullivan and published by Morgan James Publishing. This book was released on 2012-05-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our business? Cydney O’Sullivan has spent the last decade working with business owners grappling with the challenges of taking their business online. She knew there had to be a better way, and sought out the success stories. Cydney interviews 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities using the technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs. Learn how these seasoned entrepreneurs from around the world have adapted and applied technologies to become experts in their fields; many have created profits faster, more efficiently and more predictably than ever before in their businesses, as you answer these questions for your own business. What IS Social Marketing? Where does it fit in our business? How do we protect our Brand and Intellectual Property? How can we prepare our business for the future? With their success, for most of these entrepreneurs comes the opportunity to share this wealth of knowledge and experience to create a positive impact with their influence. This is the flame that fuels their entrepreneurial spirit beyond the quest for financial success alone.
Download or read book Go Big and Stay Home written by Tracie Hasse and published by AuthorHouse. This book was released on 2016-08-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Big AND Stay Home gives you the blueprint to live your dreams, fulfill your destiny, and have all the abundance you desire. Go Big AND Stay Home will introduce you to the 21st Century model for doing business, by leveraging the power of technology while incorporating the art of building and nurturing relationships. Tracie shows you how to use the synergy of social networking, both in person and online, to grow your network exponentially. Using her fun and collaborative model, youll be sure to significantly raise your income. In Go Big AND Stay Home, Tracie reveals the required mindset and relationship building skills needed to create a solid foundation to launch a new business or revitalize your existing business. You will learn how to supercharge your network connections and gain referrals that open up new opportunities for you to succeed and prosper.
Download or read book Smashing Logo Design written by Gareth Hardy and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Download or read book D j New Marketing written by John Bradley Jackson and published by Dog Ear Publishing. This book was released on 2010-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need "Deja NEW Marketing." John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.
Download or read book Always On written by Arve Peder Øverland and published by Routledge. This book was released on 2016-04-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on!
Download or read book My Brain Has Too Many Tabs Open written by Tanya Goodin and published by . This book was released on 2023-10-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital detox expert and tech therapist Tanya Goodin is on a mission to help us have a healthier relationship with our electronics. Here, she collects hours of conversations to form a fascinating compendium of everyday problems we all struggle with, plus solutions to stop them taking over lives.
Download or read book The Complete Guide to Successful Event Planning written by Shannon Kilkenny and published by Atlantic Publishing Company. This book was released on 2011 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD-ROM. This is the most thorough, concise, and easy-to-follow event planning book available. From the initial concept of the event to ongoing management, this book provides techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips readers with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As readers undertake the complexities of daily responsibilities and tasks, the guide inspires efficiency and confidence and makes it possible to stay on track. This revised 2nd edition includes information on timely practices such as planning environmentally friendly parties, using technology applications and gadgets to orchestrate a modern event, and generating enthusiasm for your events using social media and social networking. The companion CD-ROM included with the book contains helpful checklists, worksheets, and contracts and agreements to help you co-ordinate an organised event. On the CD-ROM, you will find sample speaker agreements, timelines for planning your event, status reports, budget sheets, site selection checklists, and much more.
Download or read book Forget School written by Martin Illingworth and published by Crown House Publishing Ltd. This book was released on 2020-04-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Martin Illingworth, Forget School: Why young people are succeeding on their own terms and what schools can do to avoid being left behind is a wide-reaching, engaging enquiry into the things that young people actually need from their education. Schools are at a crossroads: either they respond to the real world of change, challenges and possibilities that face young people, or they become irrelevant. Young people need to network effectively, manage their finances responsibly, and be digitally proficient and alert to the world around them. If schools do not adapt their provision to nurture these capabilities, then today's youth will increasingly turn to alternative sources to seek out the education they need. Drawing on the experiences of young self-employed adults, Martin Illingworth's Forget School shares key insights into the ways in which education can be recalibrated to better support young people. In doing so he provides practical suggestions around how schooling culture, curriculum design and pedagogical approaches can be reconfigured in readiness for the emerging shifts and trends in 21st century life and employment. Martin sheds light on how young people perceive school's current provision, and offers greater insight into what they think needs to change if education is to work for generations to come. He also explores the importance of digital proficiency in the 21st century and how young people, as digital natives, both acquire it and leverage its benefits independently of school instruction. Essential reading for anyone working in education.
Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-07-02 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Download or read book Think for Yourself written by Vikram Mansharamani and published by Harvard Business Press. This book was released on 2020-06-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've outsourced too much of our thinking. How do we get it back? Have you ever followed your GPS device to a deserted parking lot? Or unquestioningly followed the advice of an expert—perhaps a doctor or financial adviser—only to learn later that your own thoughts and doubts were correct? And what about the stories we've all heard over the years about sick patients—whether infected with Ebola or COVID-19—who were sent home or allowed to travel because busy staff people were following a protocol to the letter rather than using common sense? Why and how do these kinds of things happen? As Harvard lecturer and global trend watcher Vikram Mansharamani shows in this eye-opening and perspective-shifting book, our complex, data-flooded world has made us ever more reliant on experts, protocols, and technology. Too often, we've stopped thinking for ourselves. With stark and compelling examples drawn from business, sports, and everyday life, Mansharamani illustrates how in a very real sense we have outsourced our thinking to a troubling degree, relinquishing our autonomy. Of course, experts, protocols, and computer-based systems are essential to helping us make informed decisions. What we need is a new approach for integrating these information sources more effectively, harnessing the value they provide without undermining our ability to think for ourselves. The author provides principles and techniques for doing just that, empowering readers with a more critical and nuanced approach to making decisions. Think for Yourself is an indispensable guide for those looking to restore self-reliant thinking in a data-driven and technology-dependent yet overwhelmingly uncertain world.
Download or read book Workplace Wellbeing written by James Costello and published by Routledge. This book was released on 2020-05-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace Wellbeing – A Relational Approach presents the most important, insightful and up-to-date academic thinking and research related to flourishing at work. It also describes the transformative humanistic skills, values, and attributes ordinarily adopted by counsellors and psychotherapists alike, and shows how they may be transferred from a therapeutic setting to the workplace. Integrating ideas and strategies from counselling and psychotherapy, the book gathers together a wealth of accessible, interactive exercises and resources to help develop the skills and personal awareness to thrive in organisations. Workplace Wellbeing – A Relational Approach examines how we can create an emotionally healthy workplace for all of us. It will prove useful for counsellors and psychotherapists alike, whether in training or practice in an organisational setting. More importantly, however, it is designed to be of value to the non-specialist, particularly those working in business, education, healthcare, human resources, occupational health, and organisational psychology.
Download or read book The Self Driving Company written by Florian Schnitzhofer and published by Springer Nature. This book was released on 2023-12-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Self-Driving Company" offers strategic insights to management professionals seeking to navigate the evolving business landscape. This visionary book presents a comprehensive vision of the autonomous enterprise, encompassing key elements such as autonomy, sustainability, humanity, and resilience. Delving into the year 2035 and beyond, it charts a clear path toward the self-driving company and its transformative potential. From understanding the levels of autonomy to exploring the power of software, algorithms, and artificial intelligence, this book equips leaders with the knowledge to shape their organizations for success. Gain practical guidance on overcoming challenges, embracing digitization, and revolutionizing value creation. Discover new forms of organization that transcend hierarchies and learn how automation can optimize interactions with customers, partners, and suppliers. "The Self-Driving Company" also examines the crucial role of humans in this automated ecosystem. With thought-provoking theses and real-world examples, it offers valuable insights into leadership, management, and the evolving roles of knowledge workers, employees, and auxiliary staff. As the future of management unfolds, this book serves as a compass, enabling strategic decision-making and positioning businesses to thrive in an era defined by automation and human potential.
Download or read book The Listening Leader written by Emilio Galli Zugaro and published by Pearson UK. This book was released on 2017-01-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders often say ‘I communicate’ when, in fact, they mean ‘I tell’. Yet being able to really listen is the key to growth and results. The Listening Leader provides a clear framework for taking action to implement a communicative leadership style. By actively listening to your organisation and external stakeholders you will be able to better navigate today’s VUCA (volatile, uncertain, complex and ambiguous) economy and digitally transparent world; make a genuine difference to the performance of your organization; better respond to the expectations and needs of their stakeholders and dramatically increase your competitiveness in the market. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.
Download or read book Journal of International Students 2011 Vol 1 1 written by Krishna Bista and published by OJED/STAR. This book was released on 2011-01-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of International Students (JIS), an academic, interdisciplinary, and peer-reviewed publication (Print ISSN 2162-3104 & Online ISSN 2166-3750), publishes scholarly peer reviewed articles on international students in tertiary education, secondary education, and other educational settings that make significant contributions to research, policy, and practice in the internationalization of higher education. www.ojed.org/jis
