Download or read book Statistical Persuasion written by Robert W. Pearson and published by SAGE. This book was released on 2010-01-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. Key Features · Combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation · Provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas · Clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book's explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others' applied social research. Its data sets, solutions sets, instructors' manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.
Download or read book Studyguide for Statistical Persuasion by Pearson Robert W ISBN 9781412974967 written by Cram101 Textbook Reviews and published by Cram101. This book was released on 2014-07-31 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9781412974967. This item is printed on demand.
Download or read book Behavioral Statistics written by Donald V. Huard and published by Kendall/Hunt Publishing Company. This book was released on 1991-12-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Comparison of the Persuasive Effectiveness of Online Statistics Vs Story embedded Health Information written by Chin-I. Wang and published by . This book was released on 2003 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report on the Statistics of Labor written by Massachusetts. Bureau of Statistics and published by . This book was released on 1908 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE Publications, Incorporated. This book was released on 1990-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Copyright © Libri GmbH. All rights reserved.
Download or read book Communication Research Statistics written by John C. Reinard and published by SAGE. This book was released on 2006-04-20 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an accessible style using simple and direct language this guide takes students through the statistics actually used in most empirical research in communication and the social sciences. The text also includes a full set of data analysis instructions based on SPSS 12 and Excel.
Download or read book Computer mediated Persuasion in Online Reviews written by Seoyeon Hong and published by . This book was released on 2009 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Yes written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Download or read book Basic Statistical Analysis written by Richard C. Sprinthall and published by Prentice Hall. This book was released on 1996-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This readable revision is presented as simply as possible to ensure that readers will gain a solid understanding of statistical procedures. The goal of this book is to demystify statistics. Presented with rules of evidence and the logic behind those rules. The book is divided into three major units: Descriptive Statistics, Inferential Statistics, and Advanced Topics in Inferential Statistics. Includes definitions of key concepts in the glossary to prevent confusion over terminology. Presents a brief biography of six people who have had the most impact on the field of statistics. Offers new and easier methods for finding percentiles in Chapter 5. For anyone interested in Social Statistics and Measurement.
Download or read book Persuasive Effect of Narrative and Statistical Evidence Combinations written by Chelsea Good and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the effect of using a combination of narrative and statistical evidence on persuasion. Literature is divided on whether narrative or statistical evidence is more persuasive. There are a number of explanations to support both arguments, but arguing that one is superior may be flawed because these evidence types function differently and are not necessarily competitive. A few studies support the use of both narratives and statistics together, but none of these studies address the proportions when combining the two evidence types. This study fills the gap by creating messages with different degrees of anecdotal and statistical evidence. Conditions range from full anecdotal support to full statistical support and include three blended conditions (25/75, 50/50, 75/25). A total of 384 participants were surveyed via a national survey company. Results indicate that evidence type (narratives or statistics) and the various blends of evidence type do not change the persuasive effectiveness of a claim. While supporting persuasive claims with some kind of evidence is imperative, general populations do not favor one evidence type (narratives or statistics) over the other, and in fact, may be split in what they find more effective. Nor do people believe that evidence types function all that differently--at least when it comes to the support they provide for claims from livestock producers. Results, implications and recommendations for future research are discussed in detail.
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Download or read book Operational Subjective Statistical Methods written by Frank Lad and published by Wiley-Interscience. This book was released on 1996-09-27 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mathematical implications of personal beliefs and values in science and commerce Amid a worldwide resurgence of interest in subjectivist statistical method, this book offers a fresh look at the role of personal judgments in statistical analysis. Frank Lad demonstrates how philosophical attention to meaning provides a sensible assessment of the prospects and procedures of empirical inferential learning. Operational Subjective Statistical Methods offers a systematic investigation of Bruno de Finetti's theory of probability and logic of uncertainty, which recognizes probability as the measure of personal uncertainty at the heart of its mathematical presentation. It identifies de Finetti's "fundamental theorem of coherent provision" as the unifying structure of probabilistic logic, and highlights the judgment of exchangeability rather than causal independence as the key probabilistic component of statistical inference. Broad in scope, yet firmly grounded in mathematical detail, this text/reference Invites readers to address the subjective personalist meaning of probability as motivating the mathematical construction Contains numerous examples and problems, including computing problems using Matlab, assuming no background in Matlab Explains how to use the material in three distinct sequential courses in math and statistics, as well as in courses at the graduate level in applied fields Provides an introductory basis for understanding more complex structures of statistical analysis Complete with fifty illustrations, Operational Subjective Statistical Methods makes an intriguing discipline accessible to professionals, students, and the interested general reader. It contains a wealth of teaching and research material, and offers profound insight into the relationship between philosophy, faith, and scientific method.
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Download or read book Monthly Review of the U S Bureau of Labor Statistics written by United States. Bureau of Labor Statistics and published by . This book was released on 1922 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion written by Charles U. Larson and published by Cengage Learning. This book was released on 1998 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.
