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EBookClubs

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Book Startup  How to Start a Startup in Some Easy Steps  The Essential Steps You Need to Understand a Business

Download or read book Startup How to Start a Startup in Some Easy Steps The Essential Steps You Need to Understand a Business written by Lynn Chenault and published by Lynn Chenault. This book was released on 2022-01-19 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an entrepreneur seems like the ultimate american dream. But the startup mythology is filled with urban legends and false expectations that can cause business owners to lose what is truly important to them. To succeed in the world of entrepreneurship, one should know how to enter with clear goals and strong boundaries. What you'll learn: • Getting the word out – marketing and advertising strategies that work • Tips and tricks for general business management • Business ideas for the kitchen wizard • Jobs for the animal lover • Startups for the number ninja • Jobs for the tech savant • Business ideas for the organizing guru • Suggested business paths for the trendsetter • Startups for the outdoorsy Creating a company requires more than simply having a fantastic concept. Building your entrepreneurial network, planning your business, financing your startup, registering your firm, establishing an accounting system, promoting your startup, and developing your startup are all part of the process. This may seem to be a lot, and it is.

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book Motivation

    Book Details:
  • Author : Brian Tracy
  • Publisher : AMACOM Div American Mgmt Assn
  • Release : 2013
  • ISBN : 0814433111
  • Pages : 131 pages

Download or read book Motivation written by Brian Tracy and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

Book Disciplined Entrepreneurship

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Book How to Start a Business

    Book Details:
  • Author : Rachael Thompson
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-07-03
  • ISBN : 9781535090261
  • Pages : 0 pages

Download or read book How to Start a Business written by Rachael Thompson and published by Createspace Independent Publishing Platform. This book was released on 2016-07-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Essentials: 50% OFF! (Now through Monday) About the Book It can be stressful to think about starting a business. There is so much that goes into it and finding a place to start can be very overwhelming. This simple guide goes through all the components you will need to know to start any business (online, retail, small business, home-based). It was written by someone who was in your exact same position, only a couple of years ago. It breaks down difficult concepts into simple, actionable steps that you can apply today. It also provides credible links to free resources for additional information, webinars, and templates needed to start a business (not affiliated with author or book). Who Will Benefit from this Book? Anyone who: has dreams of owning a business but feels overwhelmed at the thought of starting one, who has an idea and wants to know the steps to turn it into a profitable business, who wants an exact breakdown of the steps needed to start a business. This book is intended for those without extensive business knowledge. It is meant for the lay person who wants to start a business but does not know how. What You Will Learn You will learn: 1.) How to develop a profitable idea 2.) Reality of starting a business today 3.) Steps and resources to research business ideas and competition 4.) Business structures and which structure is right for you 5.) How to work with lawyers, accountants, employees and other professionals 6.) Simple tax breakdown 7.) Steps to financial planning 8.) Options to fund your business 9.) The right way to market and brand your business 10.) A simple guide to create a business plan. How This Book is Different Uses simple, concrete language and examples to break down hard concepts Gives an overview of all types of businesses and helps you figure out the right fit Gives reader actionable steps to succeed instead of simply reciting facts Table of Contents Chapter 1: Developing Your Million Dollar Idea Chapter 2: Business Myths De-Bunked Chapter 3: Market Research and Competitive Analysis: Who, What, When, Where, How? Chapter 4: There's More Than One Way to Start a Business-What Right for YOU? Chapter 5: Nuts and Bolts of Business Structures Chapter 6: Professional Help - Lawyers, Accountants, Employees, Oh My! Chapter 7: Paying Uncle Sam Chapter 8: Get Your Money Right - Funding and Finances Chapter 9: Profits and Pricing Chapter 10: If You Build It They Will Come (Or They Won't) - Marketing Your Business Chapter 11: Why Branding is Much More Than Your Logo Chapter 12: Business Plans Made Simple Conclusion Download Your Copy Today and Good Luck!

Book How Successful People Think

Download or read book How Successful People Think written by John C. Maxwell and published by Center Street. This book was released on 2009-06-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gather successful people from all walks of life -- what would they have in common? The way they think! Now you can think as they do and revolutionize your work and life! A Wall Street Journal bestseller, How Successful People Think is the perfect, compact read for today's fast-paced world. America's leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You'll learn how to capture the big picture while focusing your thinking. You'll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you'll clearly see the path to personal success. The 11 keys to successful thinking include: Big-Picture Thinking - seeing the world beyond your own needs and how that leads to great ideas Focused Thinking - removing mental clutter and distractions to realize your full potential Creative Thinking - thinking in unique ways and making breakthroughs Shared Thinking - working with others to compound results Reflective Thinking - looking at the past to gain a better understanding of the future.

Book So You Want to Start a Business

Download or read book So You Want to Start a Business written by Ingrid Thompson and published by Morgan James Publishing. This book was released on 2018-06-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get it right—from the start! “Entrepreneurship is like a roller coaster ride, exhilarating yet terrifying . . . Allow Ingrid to guide you” (Adam Franklin, bestselling author of Web Marketing That Works). Often, people leap into starting a business to pursue their passion without fully realizing what they’ve gotten themselves into. They may love what they do—but the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes you through the seven essential elements required to create a thriving business. With examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing one’s inner entrepreneur. With over twenty years’ experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start—and start out on the right foot.

Book The Scribe Method

    Book Details:
  • Author : Tucker Max
  • Publisher : Lioncrest Publishing
  • Release : 2021-04-15
  • ISBN : 1544514050
  • Pages : 300 pages

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Book The Lean Startup

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Book Startup

    Book Details:
  • Author : Jerry Kershen
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-05-22
  • ISBN : 9781533414243
  • Pages : 54 pages

Download or read book Startup written by Jerry Kershen and published by Createspace Independent Publishing Platform. This book was released on 2016-05-22 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: STARTUP GUIDE: 10 Proven Steps to Creating Your Successful Business Startup Do you want to set up your own business but not sure from where to start? Do you need a roadmap to a successful business startup? Only hard work and passion are no longer enough for a strong business startup. The entrepreneur needs to have a concrete step by step plan to achieve a successful startup. This startup guide is essential for a new entrepreneur. Most of the entrepreneur books focus on the business strategy. The STARTUP GUIDE: 10 Proven Steps to Creating Your Successful Business Startup gives you the step by step walkthrough to a successful startup of your career as an entrepreneur. The book will show you how do you organize your thoughts, set your goals and achieve them successfully, making a good sell, techniques to make great strategies to keep achieving success and many more tips & hints for your new venture. In this invaluable book you'll learn about: How to choose your products. How to create a foolproof plan for your business. How to set realistic goals. How to gather resources. How to make your business legal. The fundraising techniques. How to make an effective and efficient marketing strategy. How to sell. How to make yourself unique in the market. How to set future goals And much more... Over 70 percent of the startups stand on the creaky foundation. So, over 70 percent of the startup money is being wasted to clean up the legal mess. This book will give you the specific actions to take the right step from the very beginning. Here are a couple of reviews for another book Small Business: 10 Proven Steps to Becoming an Entrepreneur and Creating a Successful Small Business written by the author: "I personally think that this book is great, I always wanted to start my own familiar business but I found it quite difficult, all the planning, marketing, advertising and a million things more that you have to do so you can finally start your own business, but reading this book made it so easy to understand." "Starting a business was not an easy decision to me but after I did my first step, wanted to be sure I was going for the right way, with this book I was able to establish a plan and several goals and start properly to work for them." You're just one click away from your successful startup! Scroll Up and Get your copy NOW!

Book UNSCRIPTED

    Book Details:
  • Author : MJ DeMarco
  • Publisher : Viperion Publishing Corp
  • Release : 2017-05-23
  • ISBN : 0984358188
  • Pages : 644 pages

Download or read book UNSCRIPTED written by MJ DeMarco and published by Viperion Publishing Corp. This book was released on 2017-05-23 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if Life Wasn't About 50 Years of Wage-Slavery, Paying Bills and then Dying? Tired of sleepwalking through a mediocre life bribed by mindless video-gaming, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club— where membership is neither perceived or consented. The fact is, ever since you’ve been old enough to sit obediently in a classroom, you have been culturally engineered for servitude, unwittingly enslaved into a Machiavellian system where illusionary rules go unchallenged, sanctified traditions go unquestioned, and lifelong dreams go unfulfilled. As a result, your life is hijacked and marginalised into debt, despair, and dependence. Life's death sentence becomes the daily curse of the trivial and mundane. Fun fades. Dreams die. Don't let life's consolation prize become a car and a weekend. Recapture what is yours and make a revolutionary repossession of life-and-liberty through the pursuit of entrepreneurship. A paradigm shift isn't needed—the damn paradigm needs to be thrown-out altogether. The truth is, if you blindly follow conventional wisdom pushed by conventional people living conventional lives, can you expect to be anything but conventional? Rewrite life’s script: ditch the job, give Wall Street the bird, and escape the insanity of trading your life away for a paycheck and an elderly promise called retirement. UNSCRIPT today and start leading life— instead of life leading you.

Book Entering StartUpLand

Download or read book Entering StartUpLand written by Jeffrey Bussgang and published by Harvard Business Press. This book was released on 2017-10-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value. Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

Book Starting A Business For Beginners   Dummies

Download or read book Starting A Business For Beginners Dummies written by Giovanni Rigters and published by Giovanni Rigters. This book was released on with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.

Book The Startup Owner s Manual

Download or read book The Startup Owner s Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Book Starting A Business

Download or read book Starting A Business written by Mark Atwood and published by Mark Atwood via PublishDrive. This book was released on 2018-07-05 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about starting your own business but never found the time to do it? Are you unhappy with your current situation and want to make a change? Learn what you need to know to get started today! Starting a Business: the 15 Rules for a Successful Business Starting a successful business could be your key to earning passive income for a lifetime and achieving financial freedom! This is, however, not as easy as the majority thinks. No matter what you have heard before about business startups, you need to realize that starting a business takes a lot of hard work! If starting a business and becoming a millionaire was easy, everyone would do it. The truth is that most people fail to start a successful business. This does not mean that it is impossible. The difference between those who fail and those who succeed is mainly preparation and investments in knowledge. Those who fail do not take the time to learn and prepare for what is coming. Successful business owners read books, takes courses and studies those who have already made it to the top. Successful business owners know that it better to learn as much as they possibly can before investing their hard-earned money. This book was not created by some rookie entrepreneur who just had their first thousand dollar check written. This book is based on my own success and the success of many other successful entrepreneurs. In comparison to many other business books, this one is not packed with stories and other nonsense fluff just to fill up the pages and make you pay more. This book provides high-quality content, true value to your business career, strategies, tips, advice and much more to ensure that you succeed in the field of business and entrepreneurship. What you are learning here could potentially benefit you for a lifetime! Preview Of What You Will Receive: The Essentials For A Successful Business Start-up Main Factors Why Most People Fail In Business 10 Mindsets That Will Radically Improve Your Business How To Turn Past Failures Into Success The Business Planning Process Step By Step What To Know About Business Law Ways To Grow Your Business Into A Million-dollar Corporation MUCH, MUCH MORE! Note: This book is no get-rich-quick scheme! No matter what field of work you are in, creating wealth takes time and effort. This book, however, lets you know of the strategies and processes involved in business startups. Easy-to-understand guides and step by step formulas that are guaranteed to work are also provided. ACT NOW! Get your own personal copy of ''Starting A Business'' TODAY! Series: Starting A Business Business Startups How To Start A Business Building A Business Passive Income Passive Income Ideas Business Startup Guide Successful Business Startups Starting A Business Starting A Business Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business From Home Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Entrepreneurial Mindset Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book

Book The Startup Checklist

Download or read book The Startup Checklist written by David S. Rose and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

Book Traction

    Book Details:
  • Author : Gabriel Weinberg
  • Publisher : Penguin
  • Release : 2015-10-06
  • ISBN : 0698411870
  • Pages : 242 pages

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.