Download or read book Sports and Entertainment Marketing 2e written by Ken Kaser and published by Thomson South-Western. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
Download or read book Sports and Entertainment Marketing written by Kaser and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2020-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
Download or read book Sports and Entertainment Marketing written by Kaser and published by . This book was released on 2004-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book Red Black Approach to Sports and Entertainment Marketing written by Tina W. Pennington and published by . This book was released on 2017-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2007-03-29 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book The Ultimate Guide to Sports Marketing written by Stedman Graham and published by McGraw Hill Professional. This book was released on 2001-05-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Download or read book Sports Entertainment Marketing written by Lois Schneider Farese and published by . This book was released on 2005 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Glencoe Marketing Series Sports and Entertainment Marketing Student Edition written by McGraw Hill and published by McGraw-Hill Education. This book was released on 2004-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities!
Download or read book Sports and Entertainment Marketing Updated Precision Exams Edition written by Ken Kaser and published by Cengage Learning. This book was released on 2018-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events. MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Sports Marketing written by Daniel J. Bruton and published by Jones & Bartlett Publishers. This book was released on 2015-02-13 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
