Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 2010-06-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Download or read book A Quilting Life written by Sherri McConnell and published by C&T Publishing Inc. This book was released on 2013-02-12 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With its diverse selection of fabrics and designs, A Quilting Life is a fine pick for any quilter looking to produce family-oriented keepsake results.” —The Needlecraft Shelf Bring the handmade tradition home with these charming quilts and home accessories. Inspired by a grandmother who loved to sew for her family, quilter and blogger Sherri McConnell gives traditional patterns like hexagons, stars, snowballs, and Dresden Plates a new look featuring fabrics by some of today’s most popular designers. Nineteen cozy projects include pillows, tote bags, table runners, and larger quilts—quick and easy designs that make great gifts. “Sherri’s book is a treasure! It’s full of fun and straight-forward patterns for quilts, table toppers, pillows, bags and more—all the goodies to make a cozy home.” —Thimbleanna “Would you like the opportunity to make tomorrow’s heirlooms in today’s vast selection of prints? . . . If so, this could be the reference book that will get you started. There are 19 projects, mainly focusing on handmade household items but including some larger quilts too.” —Fabrications Quilting for You “Beautiful inspiration if you are a seasoned quilter, but also a great resource with clear and in some cases, simple patterns for newbies as well.” —Diary of a Quilter “Color photos of finished needlework projects accompany step-by-step diagrams and assembly patterns, while at-a-glance sidebars covering materials and cutting allow needleworkers to gauge the complexity of each project.” —The Needlecraft Shelf
Download or read book River of Redemption written by Krista Schlyer and published by Texas A&M University Press. This book was released on 2018-11-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating seven years of photography and research, Krista Schlyer portrays life along the Anacostia River, a Washington, DC, waterway rich in history and biodiversity that has nonetheless lingered for years in obscurity and neglect in our nation’s capital. River of Redemption offers an experience of the river that reveals its eons of natural history, centuries of destruction, and decades of restoration efforts. The story of the Anacostia echoes the story of rivers across America. Inspired by Aldo Leopold’s classic book, A Sand County Almanac, Krista Schlyer evokes a consciousness of time and place, taking readers through the seasons in the watershed as well as through the river’s complex history and ecology. As with rivers nationwide, the ways we’ve changed the Anacostia affect the people and wildlife that inhabit its shores, from the headwaters in Maryland, past its confluence with the Potomac River, and ultimately to the Chesapeake Bay. Centuries of abuse at the hands of people who have altered the landscape and mistreated the waterway have transformed it into a polluted, toxic soup unfit for swimming or fishing. The forgotten river is both a reminder of the worst humanity can do to the natural landscape and a wellspring of memory that offers a roadmap back to health and well-being for watershed residents, human and non-human alike. Blending stunning photography with informative and poignant text, River of Redemption offers the opportunity to reinvent our role in urban ecology and to redeem our relationship with this national river and watersheds nationwide.
Download or read book Glorious Gulf of Mexico written by Jesse Cancelmo and published by Texas A&M University Press. This book was released on 2016-02-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stunned by widespread ignorance about the Gulf of Mexico following the 2010 Macondo oil spill, underwater photographer Jesse Cancelmo decided to turn his camera on the marine life of this 600,000 square mile international sea that connects five US states, six Mexican states, and the island nation of Cuba. With the goal of countering dismissive descriptions of a Gulf plagued with dead zones and overrun by oil rigs, Cancelmo set out to capture a world rarely acknowledged, let alone seen. Between the Gulf's rich shoreline habitats and its prolific oceanic communities, thriving amid dazzling coral reefs, brine seeps, canyons, salt domes, and hard bottom banks, are more than 15,000 species, including an iconic cast of sea animals: sperm whales, manta rays, whale sharks, manatees, spotted dolphins, and more. Capturing images from locations all around the Gulf, Cancelmo reveals the beauty and glory of these diverse habitats and species. Although this is a book of sensational underwater photography, Cancelmo intends it to be more than a celebration of oceanic beauty. He also hopes to inspire better understanding and appreciation of the natural marine habitats in the Gulf and to strengthen support for their protection and sustainment.
Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 1994-11-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Download or read book Records and Briefs New York State Appellate Division written by and published by . This book was released on with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cedar Choppers written by Ken Roberts and published by Texas A&M University Press. This book was released on 2018-04-12 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the low-water bridge below Tom Miller Dam, west of downtown Austin, during the summer of his tenth or eleventh year, Ken Roberts had his first encounter with cedar choppers. On his way to the bridge for a leisurely afternoon of fishing, he suddenly found himself facing a group of boys who clearly came from a different place and culture than the middle-class, suburban community he was accustomed to. Rather, “. . . they looked hard—tanned, skinny, dirty. These were not kids you would see in Austin.” When Roberts’s fishing companion curtly refused the strangers’ offer to sell them a stringer of bluegills, the three boys went away, only to reappear moments later, one of them carrying a club. Roberts and his friend made a hasty retreat. This encounter provoked in the author the question, “Who are these people?” The Cedar Choppers: Life on the Edge of Nothing is his thoughtful, entertaining, and informative answer. Based on oral history interviews with several generations of cedar choppers and those who knew them, this book weaves together the lively, gritty story of these largely Scots-Irish migrants with roots in Appalachia who settled on the west side of the Balcones Fault during the mid-nineteenth century, subsisting mainly on hunting, trapping, moonshining, and, by the early twentieth century, cutting, transporting, and selling cedar fence posts and charcoal. The emergence of Austin as a major metropolitan area, especially after the 1950s, soon brought the cedar choppers and their hillbilly lifestyle into direct confrontation with the gentrified urban population east of the Balcones Fault. This clash of cultures, which provided the setting for Roberts’s encounter as a young boy, propels this first book-length treatment of the cedar choppers, their clans, their culture and mores, and their longing for a way of life that is rapidly disappearing.
Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1993 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book California Court of Appeal 1st Appellate District Records and Briefs written by California (State). and published by . This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Massachusetts register written by and published by . This book was released on 2009 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Code of Massachusetts regulations 2013 written by and published by . This book was released on 2014 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2014.
Download or read book Code of Massachusetts regulations 2016 written by and published by . This book was released on 2016 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2009 written by and published by . This book was released on 2009 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book CMR written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2011 written by and published by . This book was released on 2011 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Download or read book Code of Massachusetts regulations 2015 written by and published by . This book was released on 2016 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2016.
Download or read book Code of Massachusetts regulations 2010 written by and published by . This book was released on 2010 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
