Download or read book Speechwriting in Theory and Practice written by Jens E. Kjeldsen and published by Springer. This book was released on 2019-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Download or read book The Speechwriter written by Barton Swaim and published by Simon and Schuster. This book was released on 2015-07-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.
Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2005-04-19 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Download or read book Vernacular Eloquence written by Peter Elbow and published by OUP USA. This book was released on 2012-01-13 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his groundbreaking books Writing Without Teachers and Writing with Power, Peter Elbow has revolutionized how people think about writing. Now, in Vernacular Eloquence, he makes a vital new contribution to both practice and theory. The core idea is simple: we can enlist virtues from the language activity most people find easiest-speaking-for the language activity most people find hardest-writing. Speech, with its spontaneity, naturalness of expression, and fluidity of thought, has many overlooked linguistic and rhetorical merits. Through several easy to employ techniques, writers can marshal this "wisdom of the tongue" to produce stronger, clearer, more natural writing.This simple idea, it turns out, has deep repercussions. Our culture of literacy, Elbow argues, functions as though it were a plot against the spoken voice, the human body, vernacular language, and those without privilege-making it harder than necessary to write with comfort or power. Giving speech a central role in writing overturns many empty preconceptions. It causes readers to think critically about the relationship between speech, writing, and our notion of literacy. Developing the political implications behind Elbow's previous books, Vernacular Eloquence makes a compelling case that strengthening writing and democratizing it go hand in hand.
Download or read book Strategic Writing written by Deborah Dean and published by National Council of Teachers of English (Ncte). This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this revised edition, Dean worked with high school teachers to refine, reorganize, and update the material to better support classroom teachers dedicated to teaching not just the process of writing but also the strategies that help students learn to write effectively throughout their lives. Deborah Dean is back with a significantly reenvisioned and revised edition of her popular Strategic Writing. After working with high school teachers who implemented the approach detailed in the first edition, Dean has refined, reorganized, and updated the material to better support classroom teachers dedicated to teaching not just the process of writing but also the strategies of writing that help students develop the ability to write effectively throughout their lives. Most of the changes were prompted by the desire to help teachers better understand an overall strategic approach that can counter the testing climate that pervades many schools. This approach works within a workshop model and uses the writing process as an umbrella framework. In addition to providing engaging and practical classroom activities, this new edition offers (1) explicit strategy talk, with lesson plans that differentiate between strategy, activity, and mini-lesson to further demonstrate how all three function in a strategic approach; (2) a focus on digital tools and genres, which have proliferated in the last ten years; (3) a more accessible organization, with the conceptual material in early, short chapters and the teaching ideas, examples of student work, and lesson plans in appendixes; and (4) grouping by types of strategies for better alignment with process than with rhetoric. As always, Dean considers students' out-of-school as well as in-school writing tasks, preparing them for a world in which writing is a critical skill, whether for school, work, information, or self-expression.
Download or read book Business Rhetoric written by Mette Højen and published by Lindhardt og Ringhof. This book was released on 2018-03-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "So... eh... before I start, I would like to say a little about myself and a little about why I have chosen this theme..." "BY ALL MEANS NO! You have already started! Actually, you have jumped the gun and that is just as foolish as a musician starting to play his instrument in the wings or on his way onto the stage. There is only one start and that has to be distinct." Mette Højen does not beat about the bush when she with immaculate precision, and a twinkle in her eye points out the rhetorical bad habits of corporate life. In a simple and informal style, she shows us how you stand to gain more from your speeches, meetings and presentations by making a few rhetorical adjustments. It is plain speaking with one clear objective: maximizing the return on your allotted speaking time – or put differently maximizing your rhetorical ROI.
Download or read book White House Ghosts written by Robert Schlesinger and published by Simon and Schuster. This book was released on 2008-04-15 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.
Download or read book Writing Great Speeches written by Alan M. Perlman and published by Allyn & Bacon. This book was released on 1998 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to writing an outstanding speech offers tips on communicating effectively, including how to build credibility, organize a speech, use rhythm and style, and create a powerful ending.
Download or read book The Political Speechwriter s Companion written by Robert A. Lehrman and published by CQ Press. This book was released on 2019-07-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Download or read book Political Communication Ethics written by Peter Loge and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.
Download or read book Nothing But the Truth written by Avi and published by Scholastic Inc.. This book was released on 1991 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ninth-grader's suspension for singing "The Star-Spangled Banner" during homeroom becomes a national news story.
Download or read book Speech Act Theory and Pragmatics written by John Searle and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the study of language, as in any other systematic study, there is no neutral terminology. Every technical term is an expression of the assumptions and theoretical presuppositions of its users; and in this introduction, we want to clarify some of the issues that have surrounded the assumptions behind the use of the two terms "speech acts" and "pragmatics". The notion of a speech act is fairly well understood. The theory of speech acts starts with the assumption that the minimal unit of human communica tion is not a sentence or other expression, but rather the performance of certain kinds of acts, such as making statements, asking questions, giving orders, describing, explaining, apologizing, thanking, congratulating, etc. Characteristically, a speaker performs one or more of these acts by uttering a sentence or sentences; but the act itself is not to be confused with a sentence or other expression uttered in its performance. Such types of acts as those exemplified above are called, following Austin, illocutionary acts, and they are standardly contrasted in the literature with certain other types of acts such as perlocutionary acts and propositional acts. Perlocutionary acts have to do with those effects which our utterances have on hearers which go beyond the hearer's understanding of the utterance. Such acts as convincing, persuading, annoying, amusing, and frightening are all cases of perlocutionary acts.
Download or read book Discourse Theory and Practice written by Margaret Wetherell and published by SAGE. This book was released on 2001-05-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Theory and Practice is much more than a collection of key classic articles and papers in the field of discourse analysis. The aim of the book is to introduce students to the major figures in the field, and to some of their writings which, combined with the interspersed editorial commentaries, should allow students to understand the key epistemological and methodological issues of discourse theory and practice. The Reader is organized into four coherent Parts, namely: Foundations and Building Blocks; Social Interaction; Minds, Selves and Sense-Making; and Culture and Social Relations. Key readings include works by Stuart Hall, Jonathan Potter, David Silverman, Erving Goffman, Teun van Dijk, Derek Edwards and Michael Billig. Chapters introduce the student to each individual and their reading, contextualizing each in terms of their contribution to the field, theoretical standpoint and individual method of doing discourse analysis. The many didactic elements of the book make it ideal as an introduction to the study of discourse for all students of psychology, sociology, linguistics or cultural studies.
Download or read book Essays on Classical Rhetoric and Modern Discourse written by Robert J. Connors and published by SIU Press. This book was released on 1984 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen essays by leading scholars in English, speech communication, education, and philosophy explore the vitality of the classical rhetorical tradition and its influence on both contemporary discourse studies and the teaching of writing. Some of the essays investigate theoretical and historical issues. Others show the bearing of classical rhetoric on contemporary problems in composition, thus blending theory and practice. Common to the varied approaches and viewpoints expressed in this volume is one central theme: the 20th-century revival of rhetoric entails a recovery of the classical tradition, with its marriage of a rich and fully articulated theory with an equally efficacious practice. A preface demonstrates the contribution of Edward P. J.Corbett to the 20th-century revival, and a last chapter includes a bibliography of his works.
Download or read book Authorizing Words written by Martin Elsky and published by Cornell University Press. This book was released on 2019-05-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin Elsky here illuminates the complex interplay of linguistic theory and textual representation in English Renaissance writing. Drawing on a wide range of materials, both literary and nonliterary, Elsky focuses on the impact of speech-oriented and writing-dominated theories of language on textual practice. Among the texts Elsky discusses are Herbert's The Temple, Bacon's Magna Instauratio, Burton's Anatomy of Melancholy, Jonson 's lyrics, and works by Lily, Colet, Ascham, and Elyot. In showing how speech, writing, and print suggest contrasting foundations for the authority of language, Elsky considers such topics as the competing concepts of textuality in humanist literature and in hieroglyphic poetry; the authenticity of writing and the distortions of speech in scientific prose works; the social context of printing scientific prose; and the use of print to create the infinitely expandable text of philosophical skepticism. A provocative application of contemporary literary theory to the historical analysis of texts, Authorizing Words will interest readers in such disciplines as Renaissance studies, theory of language, historical linguistics, history of science, and the history of communication.
Download or read book Speaking to Persuade written by Barbara L. Breaden and published by Harcourt College Pub. This book was released on 1996 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Speech Communication written by Gerald M. Phillips and published by SIU Press. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays and their authors are: "Speech Communication after 75 Years: Issues and Prospects" by Dennis S. Gouran; "Constituted by Agency: The Discourse and Practice of Rhetorical Criticism" by Sonja Foss; "Contemporary Developments in Rhetorical Criticism: A Consideration of the Effects of Rhetoric" by Richard A. Cherwitz and John Theobald-Osborne; "Tradition and Resurgence in Public Address Studies" by Robert S. Iltis and Stephen H. Browne; "Communication Competence" by Rebecca B. Rubin; "Interpersonal Communication Research: What Should We Know?" by Dean E. Hewes, Michael E. Roloff, Sally Planalp, and David R. Seibold; "Research in Interpretation and Performance Studies: Trends, Issues and Priorities" by Mary S. Strine, Beverly Long, and Mary Frances Hopkins; "Communication Technology and Society" by Stuart J. Kaplan; "Legal Constraints on Communication" by Peter E. Kane; "A Cultural Inquiry Concerning the Ontological and Epistemic Dimensions of Self, Other, and Context in Communication Scholarship" by H. Lloyd Goodall, Jr.; "Health Communication and Interpersonal Competence" by Gary Kreps and Jim Query, Jr.; and "What Doth the Future Hold?" by Carroll C. Arnold.
