Download or read book Specialty Retailers Marketing Triumphs and Blunders written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2001-02-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.
Download or read book Retailing Triumphs and Blunders written by Alan J. Greco and published by Bloomsbury Publishing USA. This book was released on 1995-11-20 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
Download or read book Department Stores and the Black Freedom Movement written by Traci Parker and published by UNC Press Books. This book was released on 2019-02-06 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Download or read book New Perspectives in Luxury Branding written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Download or read book Feet and Footwear written by Margo DeMello and published by Macmillan. This book was released on 2009-09-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: COSTUME, CLOTHES & FASHION. This one-of-a-kind, A-to-Z reference work contains over 150 fascinating entries and intriguing sidebars that look at feet and adornment of feet across the many culturesof the world throughout time. A wide range of international and multicultural topics are covered, including footbinding, fetishes, diseases, customs and beliefs, shoe construction, myths and folktales, the history of footwear, iconic brands and types of shoes, removing shoes upon entering a house, covering feet up for social customs, and the types of footwear worn around the world.
Download or read book Mapping the Social Landscape written by Susan J. Ferguson and published by SAGE Publications. This book was released on 2020-08-27 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapping The Social Landscape is one of the most established and widely-used readers for Introductory Sociology. Susan J. Ferguson selects, edits, and introduces 58 readings representing a plurality of voices and views within sociology. The selections include classic statements from great thinkers like C. Wright Mills, Karl Marx, and Max Weber, as well of the works of contemporary scholars who address current social issues.
Download or read book Inside Toyland written by Christine L. Williams and published by Univ of California Press. This book was released on 2006-01-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a Barbara Ehrenreich-like examination of working and shopping at two different toy stores that underlines how class and race play out in this country's shopping mall culture.
Download or read book Turning Houses into Homes written by Clive Edwards and published by Routledge. This book was released on 2017-05-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the earliest times, people have striven to turn their houses into homes through the use of decoration and furnishings, stimulating in turn a major commercial sector dedicated to offering the products and services essential to feed the ever-changing dictates of domestic fashion. Whilst there is plentiful evidence to show that these phenomena can be traced to medieval times, it is arguable that the eighteenth century witnessed the birth of a widespread and sophisticated consumer society. With a comparatively wealthy and socially mobile society, eighteenth-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure of the retail furnishing industry in Britain over three centuries, but also examines the relationships between the retailer and the consumer, looking at how retailers helped stimulate and shape the demand of their customers. Whilst work has been done on specific aspects of the home, very little has been written on the interaction between the retailer and consumer, and the pressures brought to bear on them by issues such as gender, education, status, symbolism, taste, decoration, hygiene, comfort and entertainment. As such, this book offers a valuable conjunction of retail history and consumption practices, which are examined through a multi-disciplinary approach to explore both their intimate connections and their wider roles in society.
Download or read book CLC 2018 Carpathian Logistics Congress written by and published by TANGER Ltd.. This book was released on with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Academy of Management Journal written by Academy of Management and published by . This book was released on 1963 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus on management theory and practice
Download or read book Lifestyle Marketing written by Ronald D. Michman and published by Praeger. This book was released on 2003-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This book helps marketers understand how to reach customers from children to tweens and singles to seniors.
Download or read book Books In Print 2004 2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2000 with total page 1546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mapping the Social Landscape Readings in Sociology written by Susan J. Ferguson and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2008 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from a wide selection of classic and contemporary works, the 60 selections in this best-selling reader represent a plurality of voices and views within sociology. In addition to classic works by authors such as Karl Marx, Max Weber, C. Wright Mills, David Rosenhan, Kingsley Davis and Wilbert Moore, this anthology presents a wide range of contemporary scholarship, some of which provides new treatments of traditional concepts. By integrating issues of diversity throughout the book, Ferguson helps students see the inter-relationships of race, social class, and gender, and the ways in which they have shaped the experiences of all people in society.
