Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Download or read book Sustainable Animal Agriculture written by Ermias Kebreab and published by CABI. This book was released on 2013-12-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to meet increasing global demand for meat and animal by-products increasingly intensive animal production is necessary. Creating a sustainable system in animal agriculture that works in different production environments is a major challenge for animal scientists. This book draws together themes on sustainability that have emerged as the most pressing in recent years. Addressing practical topics such as air quality, manure management, animal feeds, production efficiency, environmental sustainability, biotechnology issues, animal welfare concerns, societal impacts and an analysis of the data used to assess the economic sustainability of farms.

Download or read book Space Economics written by Joel S. Greenberg and published by AIAA. This book was released on 1992 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bioactive Dietary Factors and Plant Extracts in Dermatology written by Ronald Ross Watson and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Bioactive Dietary Factors and Plant Extracts in Preventive Dermatology provides current and concise scientific appraisal of the efficacy of foods, nutrients, herbs, and dietary supplements in preventing dermal damage and cancer as well as improving skin health. This important new volume reviews and presents new hypotheses and conclusions on the effects of different bioactive foods and their components derived particularly from vegetables, fruits, and herbs. Primary emphasis is on treatment and prevention of dermal damage focusing on skin cancers with significant health care costs and mortality. Bioactive Dietary Factors and Plant Extracts in Preventive Dermatology brings together expert clinicians and researchers working on the different aspects of supplementation, foods, and plant extracts and nutrition and skin health. Their expertise provides the most current knowledge in the field and will serve as the foundation for advancing future research.

Download or read book The Role of Productivity Transportation Costs and Barriers to Intersectoral Mobility in Structural Transformation written by Cem Karayalcin and published by International Monetary Fund. This book was released on 2015-04-30 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of economic development is characterized by substantial reallocations of resources across sectors. In this paper, we construct a multi-sector model in which there are barriers to the movement of labor from low-productivity traditional agriculture to modern sectors. With the barrier in place, we show that improvements in productivity in modern sectors (including agriculture) or reductions in transportation costs may lead to a rise in agricultural employment and through terms-oftrade effects may harm subsistence farmers if the traditional subsistence sector is larger than a critical level. This suggests that policy advice based on the earlier literature needs to be revised. Reducing barriers to mobility (through reductions in the cost of skill acquisition and institutional changes) and improving the productivity of subsistence farmers needs to precede policies designed to increase the productivity of modern sectors or decrease transportation costs.

Download or read book Pituitary Adenylate Cyclase Activating Polypeptide written by Hubert Vaudry and published by Springer Science & Business Media. This book was released on 2003 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pituitary Adenylate Cyclase-Activating Polypeptide is the first volume to be written on the neuropeptide PACAP. It covers all domains of PACAP from molecular and cellular aspects to physiological activities and promises for new therapeutic strategies. Pituitary Adenylate Cyclase-Activating Polypeptide is the twentieth volume published in the Endocrine Updates book series under the Series Editorship of Shlomo Melmed, MD.

Download or read book Neuroimmunological Diseases written by Susumu Kusunoki and published by Springer. This book was released on 2016-06-24 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed review of the remarkable advances that have been made in research on the pathogenesis of a number of neuroimmunological diseases, as well as outlining novel treatments including the use of monoclonal antibodies. Written by renowned experts who have made major contributions in the field, such as identifying neuromyelitis optica as an immunopathological clinical condition, identifying the role of ganglioside and ganglioside-complex antibodies in Guillain-Barré syndrome, and developing a novel treatment for POEMS (polyneuropathy, organomegaly, endocrinopathy, M-protein, and skin changes) syndrome, the book summarizes recent advances in basic and clinical research. Neuroimmunological Diseases is a useful resource for not only researchers but also neurologists who are engaged in the management of neuroimmunological diseases.

Download or read book The 30 day Diabetes Cure written by Roy Heilbron and published by . This book was released on 2010 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Childhood Glaucoma written by R.N. Weinreb and published by Kugler Publications. This book was released on 2013-11-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Childhood is the topic of the ninth World Glaucoma Association Consensus. There has been only sparse attention to the diagnosis and treatment of childhood glaucoma. Both pediatric ophthalmologists and glaucoma specialists provide care for such children. In some instances, they manage these individuals alone and, in others, the management is shared. For this consensus, the participation of both groups was solicited. The global faculty, consisting of leading authorities on the clinical and scientific aspects of childhood glaucoma, met in Vancouver on July 16, 2013, just prior to the World Glaucoma Congress, to discuss the reports and refine the consensus statements. As with prior meetings, it was a daunting task to seek and obtain consensus on such a complicated and nuanced subject. It is unclear how each of us decides how we practice, and evidence to guide us often is sparse. It is remarkable how few high level studies have been conducted on the management of childhood glaucoma. Hence, this consensus, as with the others, is based not only on the published literature, but also on expert opinion. Although consensus does not replace and is not a surrogate for scientific investigation, it does provide considerable value, especially when the desired evidence is lacking. The goal of this consensus was to provide a foundation for diagnosing and treating childhood glaucoma and how it can be best done in clinical practice. Identification of those areas for which we have little evidence and, therefore, the need for additional research also was a high priority. We hope that this consensus report will serve as a benchmark of our understanding. However, this consensus report, as with each of the others, is intended to be just a beginning. It is expected that it will be revised and improved with the emergence of new evidence. Robert N. Weinreb, Chair

Download or read book 30 Day Diabetes Cure written by Jim Healthy and published by Jim Healthy Publications. This book was released on 2010-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncontrolled diabetes causes people to literally waste away, losing their mobility, eyesight, and independence. The authors inspire you to take control of your health and turn your condition around with conviction and daily commitment.

Download or read book Headaches and Cranial Neuralgias written by Pierre Jacques Vinken and published by . This book was released on 1978 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Headache in Children and Adolescents written by Ishaq Abu-Arafeh and published by Springer. This book was released on 2016-08-16 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assists appropriate headache assessment and decision-making in pediatrics. It covers many aspects and causes of headache disorders in children and adolescents using case studies to illustrate important points in history, examination, diagnosis, choice of management approach, therapy selection, and communication of the most helpful advice to the child and parents. Case studies have been taken from real clinical practice and presented in a consistent style. They are discussed by the authors to highlight important points in history, important positive and negative points in examination, the diagnosis, and full analysis and justification of treatment options. Headache in Children and Adolescents: A Case-Based Approach is an ideal reference for primary care physicians, paediatricians, neurologists and paediatric neurologists in their daily practice, in their consulting rooms and wards.

Download or read book All India PG Entrance Examination written by Bhatia and published by Elsevier India. This book was released on 2008 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Westside Barbell Book of Methods written by Louie Simmons and published by . This book was released on 2007 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Progress in Rheumatology written by Israel Machtey and published by J. Wright Psg Incorporated. This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Clinical Reproductive Medicine written by Bryan D. Cowan and published by Lippincott Williams & Wilkins. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers guidance on the evaluation and treatment of reproductive endocrinopathies and infertility. The book reviews the underlying physiology and pathophysiology of these disorders, describes contemporary pharmacological and surgical treatments, and presents definitive treatment recommendations based on current scientific and clinical data.

Download or read book The Glaucoma Book written by Paul N. Schacknow and published by Springer. This book was released on 2010-04-20 with total page 1043 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete evidence-based medical and surgical management of glaucoma for both the general ophthalmologist in practice and residents The only book that covers the new generation of glaucoma procedures including trabectome, trabecular bypass and canaloplasty, by the experts who developed them Includes the latest laser treatments for glaucoma including micro diode and titanium saphire trabeculoplasty as well as laser from an external approach The most comprehensive coverage of the optic nerve and the importance of nerve fiber layer hemorrhage Provides an integrated approach to neovascular glaucoma merging treatment to the retina, with the use of new anti-VEGF drugs, tubes, and shunts to achieve the best outcome Integrates clinical science with basic science to outline the next steps in glaucoma therapy