Download or read book Space Tourism Marketing Strategy written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-03-02 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter TwoMethods to raise space traveler numberFuture space tourism will be one kind of new travel leisure market for any new space travel leisure companies to enter this undiscovered market in the beginning. However, how to predict future 10 to 20 years, even more space traveler number that is one important issue to any new space tourism leisure companies. I think that space tourism leisure companies need to define what kinds of space travel leisure service to be provided to space travelling passengers, however, what age group of space passengers who will be their space travelling target client. For example, their space travel leisure must provide any flight operation that takes one or more passengers beyond the altitude of 100 km and thus into space to let space travelling passengers who have fun, exciting space travelling feeling. Anyway, for any kind of space tourism ( leisure space travel) journey, space tourism leisure company needs anyone to be bring customer satisfaction, it is a plan or predictive methods to measure how to let every space travelling passenger to feel comfortable when they are catching the spacecraft ( space flying product) and they can have enjoyable and fun or exciting feeling when they have need providing any space tourism journey, services meet or surpass customer expectations. Thus, any space tourism leisure company needs to evaluate the degree of every time space tourism journey's customer satisfaction and customer satisfaction is also always evaluated in relationship to the every time ticket price of the space tourism journey. So, the space tourism leisure company will predict the next time of what the space tourism journey of passenger number is more accurate, after it has evaluated what degree of every time space tourism journey's customer satisfaction is. It aims to gather their opinions to find which aspects that they need to revise, e.g. choosing where will be the next time space tourism journey destination, how to improve spacecraft staff's service attitude and performance to serve to their space tourism passengers when they are catching the spacecraft, to evaluate whether the spacecraft can provide comfortable and safe environment to let them to catch in order to let the next time space travelling passengers can feel satisfactory and enjoyable when they are catching the space tourism leisure's spacecraft to fly to anywhere in space.In general, the expectation of factors space passengers include the following customer value elements, such as below: -viewing space and the Earth.-experiencing weightlessness and being able to float freely in zero gravity.-experiencing pre-flight astronaut training and related sensations.-communicating from space to significant others.-being able to discuss the adventure in an informed way.-having astronaut like documentation and memorabilia.These objectives need to be combined with, sometimes conflicting constraints, such as guaranteed safe return, limited training time, reasonable comfort, and minimum medical restrictions. All these above issues which will be every space travelling passenger considerate matters before they choose the space tourism leisure company to catch its spacecraft to fly to space. So, all these factors will influence the next time space passenger number. Any space tourism leisure company can not neglect how to solve these all matters before they decide when their next time space tourism journey to be achieved.

Download or read book Commercial Space Tourism written by Dirk Gibson and published by Bentham Science Publishers. This book was released on 2012 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of commercial space tourism 3) existing public relations solutions f"

Download or read book Disney Space Tourism 4p Entertainment Strategy written by Johnny Ch Lok and published by . This book was released on 2018-10-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface This book research two question: (1)How can space entertainment strategy apply to Disney ? (2)Can apply 4 P marketing strategy to achieve Disney space entertainment ?I write this book concerns to explain how Walt Disney theme entertainment park which how applies space toursim knowledge management strategy be applied to space tourism concept to be applied to Disney to raise attraction. Can Disney apply 4 P marketing strategy to achieve space entertainment tourism to attract visitors? This book will explain this 4 P concept to let readers know or learn clearly.I shall explain why Walt Disney theme entertainment park knowledge management strategy can be similar to space tourism strategy to be applied to these both businesses to raise attraction to global visitors to enjoy their entertainment. How can Disney bring space tourism knowledge management strategy to attract more visitors more easily.This book consists three chapters. The first chapter explains why and how to apply space tourism knowledge management concept to raise Disney attraction. The second chapter explains why Disney knowledge management strategy ought be chose to be similar to space tourism business. The final chapter concerns what Disney background was and indicated what factors caused Walt Disney strategic and human resource problems as well as explained how it applied traditional Knowledge management strategy to solve this challenges as well as explains why it is better nowadays Disney applies space toursim strategy.This book is suitable to any reader who have interest to know why Disney and space business knowledge management strategies are similar to achieve Disney space tourism entertainment experience business successfully. For this research, I shall indicate my opinions to explain why Disney won't operate its business successfully in the beginning, due to it did not choose to apply knowledge management strategy of space travel similar business . Finally, I shall give evidences to predict why Disney needs to apply space travel knowledge mangement strategy to attract its visitors. However, it is my personal opinions, it won't represent Disney's success or fail. It has many different methods to let Disney to raise visitor numbers.

Download or read book Space Tourism Value Chain written by Kang-Lin Peng and published by Springer Nature. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Space Tourism Strategy Applies to Disney written by Johnny Ch LOK and published by . This book was released on 2018-02-27 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can space management strategy apply to Disney ? I write this book concerns to explain how Walt Disney theme entertainment park which how applies space toursim knowledge management strategy be applied to space tourism concept to be applied to Disney to raise attraction. I shall explain why Walt Disney theme entertainment park knowledge management strategy can be similar to space tourism strategy to be applied to these both businesses to raise attraction to global visitors to enjoy their entertainment. How can Disney bring space tourism knowledge management strategy to attract more visitors more easily. This book consists three chapters. The first chapter explains why and how to apply space tourism knowledge management concept to raise Disney attraction. The second chapter explains why Disney knowledge management strategy ought be chose to be similar to space tourism business. The final chapter concerns what Disney background was and indicated what factors caused Walt Disney strategic and human resource problems as well as explained how it applied traditional Knowledge management strategy to solve this challenges as well as explains why it is better nowadays Disney applies space toursim strategy. This book is suitable to any reader who have interest to know why Disney and space business knowledge management strategies are similar to achieve Disney space tourism entertainment experience business successfully. For this research, I shall indicate my opinions to explain why Disney won't operate its business successfully in the beginning, due to it did not choose to apply knowledge management strategy of space travel similar business . Finally, I shall give evidences to predict why Disney needs to apply space travel knowledge mangement strategy to attract its visitors. However, it is my personal opinions, it won't represent Disney's success or fail. It has many different methods to let Disney to raise visitor numbers.

Download or read book Space Tourism written by Erik Cohen and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive, multi-disciplinary work on the emergent phenomenon of space tourism. It is written by leading specialists and covers a wide spectrum of topics including space history and technology, the environmental, social, and legal aspects of the development of a future space tourism industry, and space tourism marketing.

Download or read book Space Tourism Strategy written by Johnny Ch LOK and published by . This book was released on 2020-04-04 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁What are the tangible social and economic benefits brought from space tourism?In most advanced economies space tourism or space resource exploitation industry is seen as an enabler that improves lives and helps to develop both economic and social spheres. Space industry economic can include these aspect: Application of space technology to space tourism navigation, meteorological forcasting and broadcast of on live television and internet connectivity to lesser-known applications, such as precision agriculture, transport, tracking, resource extraction and monitoring of utility networks.Additional application exists in the disaster monitoring and relif, insurance and military applications. Thus, data coming from satellites is important to all economic sectors, making the world a better and safer place.International space tourism experience would suggest that space travelling leisure businesses deliver value by providing a central point for academia industry , defence and foreign entities to collaborate among themselves and with government and to facilitate the flow of knowledge and capital.How can space tourism industry maximize the socio-economic benefits? In fact, our growing use of space derived data and systems is our growing dependence on a better and safer sapce planet, e.g. Moon or Mars and to provide space tourism safe services that space travelling service that space traveler all benefit from industry in telecommunication , health, transport , banking , security and climate change monitoring.The space tourism positive influence result is long term, the positive contribution to our quality of life is real. In other word, the world for space tourism leisure activities is changing the internationally space tourism sector is experiencing a profound revolution.In conclusion, space tourism leisure countries with historical leadership in space tourism have been under positive as a result of a tough financial environment leading to the definition of their space travelling technology priorities. In the meantime, new space entertainment travelling leaders, such as US, UK , even China, India have ambitions in space tourism through massive investments in the development of their capabilities in space travelling leisure business aspect.So, the future space travelling entertainment market is large, due to China and India both have many rich people and high income people, who expect to consume in space tourism leisure trip at least one time in their lifes. Consequently, worldwide space tourism entertainment industry players are rethinking their busines models and strategies as they experience discuptive innovations, competitive space tourism entertainment and new drivers impacting the spacecraft and any space entertainment facilities manufacturing on Moon or Mars planet, launch and space tourism entertainment related businesses. Thus, we can in fact in talk about a new space tourism business, in which more and more innovative applications of space tourism data are developed dependence on space tourism data in everyday life rises and increasing share of economic growth relies on the space tourism market both in terms of opportunity benefits , e.g. India and China spce tourism potential market development and any concern space tourism job creation to every countries. Hence, space tourism development can bring positive economic benefits to any countries.⦁What are the tangible social and economic benefits brought from space tourism?

Download or read book Disney and Space Tourism Management Strategy written by Johnny Ch LOK and published by . This book was released on 2018-03-23 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface How can space management strategy apply to Disney ? I write this book concerns to explain how Walt Disney theme entertainment park which how applies space toursim knowledge management strategy be applied to space tourism concept to be applied to Disney to raise attraction. I shall explain why Walt Disney theme entertainment park knowledge management strategy can be similar to space tourism strategy to be applied to these both businesses to raise attraction to global visitors to enjoy their entertainment. How can Disney bring space tourism knowledge management strategy to attract more visitors more easily. This book consists three chapters. The first chapter concerns what Disney background was and indicated what factors caused Walt Disney strategic and human resource problems as well as explained how it applied traditional Knowledge management strategy to solve this challenges. The second chapter explains why Disney knowledge management strategy ought be chose to be similar to space tourism business. The final chapter explains how to apply space tourism knowledge management concept to raise Disney attraction. This book is suitable to any reader who have interest to know why Disney and space business knowledge management strategies are similar to achieve Disney space tourism entertainment experience business successfully. For this research, I shall indicate my opinions to explain why Disney won't operate its business successfully in the beginning, due to it did not choose to apply knowledge management strategy of space travel similar business . Finally, I shall give evidences to predict why Disney needs to apply space travel knowledge mangement strategy to attract its visitors. However, it is my personal opinions, it won't represent Disney's success or fail. It has many different methods to let Disney to raise visitor numbers.

Download or read book Space Tourism Market Development Strategies written by John Lok and published by . This book was released on 2022-05-26 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book first part researchs two questions: What factors will raise space tourism leisure desire to space travelling planners? How to solve any challenges to raise space travelling planner individual space travel leisure desire? I shall apply psychology methods to attempt to predict space tourism planner individual space tourism desire in whole future space tourism leisure market development. Whether will future space tourism market development be popular to be accepted one kind of travelling leisure to any travelling consumers in global? What factors can influence traveler prefer to choose space tourism entertainment more than general Earth tourism entertainment? How to influence future space tourism traveler individual space travel entertainment desire to be more stronger? How to attract travelers to feel space tourism entertainment which is one kind of real meaning of life travel leisure at least one time spending?

Download or read book Space Tourism Successful Factors written by John Lok and published by . This book was released on 2022-10-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the main factors influence future space tourism leisure development? It is suitable to any readers who have interest to acknowledge more any space exploration issues how to influence human ourselves psychological and psychological needs to order to adapt to change our daily life as well as researching whether what advantages and/or disadvantages that we can get from space exploration. In this book, I shall follow travel psychologists and space tourism entertainment businessmen support view points to give my opinions to attempt to answer above questions. My readers will learn how to apply new space travel strategic knowledge and (AI) or traditonal tourism marketing predict methods to solve and predict future space tourism leisure a.s well as cruise and destination consumer behavior more accurately.

Download or read book Space Marketing written by Walter A. R. Peeters and published by Springer. This book was released on 2000-12-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.

Download or read book How Tourism Develops to Space Tourism Life Cycle Birth Stage Success written by Johnny Ch LOK and published by . This book was released on 2020-09-10 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: However, these are key questions continually asked regarding the viability of space tourism. They concern financial, marketing and political communities. Their concerns can be best addredded in a properly, comprehensive business plan. Some questions can not be answered definitively at this time. Hoever, knowledge of the concerns and developing space businesses in any space traveling leisure planning stages and efforts to raise capital in the following questions, every spce tourism leisure business leader needs to concern this questions as below:Can the space tourism industry into a profitable enonomic industry?Are challenges related to financing, marketing, business methodologies or a combination of all of these facets?Can the proponents of space tourism to be proven business tools and methodologies in their presentation of an acceptable business plan?Can at least a cost effective, certified passenger space tourism journey to be developed for space tourism?What effects will influence space-tourism businesses of NASA begins selling seats on the US space shuttle to civilian space tourists?All above questions will be every new space tourism leisure businessman who needs to concern questions in order to achieve whose marketing strategy more successfully. Consequently, marketing strategy is important to be prepared in order to follow corrective steps to achieve every space tourism leisure business missions and objectives more easily.⦁Space tourism leisure behavioral economicconsumption model In space tourism leisure industry, due to every time space trip needs the space travelling planner to plan how much budget to consume expensive spce ticket price. So, it seems that the target customers will be rich or high income level young people or the retirement rich old people target customer group. So, it brings this question: How to persuade these rich or high income young people or rich retirement old people to prefer to spend spce tourism leisure at least one time in their life?It is one valuabe research question to every future space tourism leisure provider. I shall indicate the successful factors to analyze how to persuade them to accept this kind of potential space travelling leisure in behavioral economic personal consumption view point, in order to explain the cause and effect relationship between of these factors as below:(1)Economic environment variable factorFirstly, it is economic environment variable factor whether it can influence to space tourism leisure consumption changing. As I discuss about economic environment variable issue will influence consumption behavior changing. For space tourism leisure case, it is not now kind of essential consumption leisure product to every one. So , even the rich or high income people who will be influences to seek this kind of leisure to play, it the economic environment is improved, it will influence they have positive attitude and interest to choose this kind of leisure consumption. However, if the economic environment is worse, it will influence they have negative attitude and no interest to choose this kind of leisure consumption, due to space travel is one kind of expensive leisure consumption to every one.

Download or read book Disney Space Tourism Strategy written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-07-07 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consequence of the intangibility of Disney and space entertainment businesses are tourist entertainment service products, when a supplier of a tourist services considers the potential market, the essential thought process should be: expectations ?experiences ?memories. This is the same whether the supplier is a destination promotion authority seeking to attract tourists to a specific country or location within that country, or the operator of a fixed-site facility like a hotel, restaurant or attraction, or a provider of tour excursion. Each Disney tourist is a set of expectations. The Disney space tourism product cannot be test driven or known about with certainty in advance of being consumed. The Disney space entertainment tourist therefore builds mental images of the destination and of the facilities and other components of the tourism product of that destination. He/she has a set of expectations about the place to be visited.Disney space tourism experiences is because the intangibility of tourism products means that the tourist engages in a series of activities ?typically, for example, riding on Disney transport is supplied between airport and Disney theme park, Disney space entertainment facilities visiting attractions, staying in some form of space tourism accommodation, eating, drinking, recreating, interacting with other people ?none of which produce a final physical product to take home. Each Disney space tourism tourist trip, therefore, is a combination of various experiences.At then end of the trip the tourist is left with nothing more than memories ?

Download or read book How Disney 4 P Space Entertainment Strategy Influences written by Johnny Ch LOK and published by . This book was released on 2018-07-17 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book research two question: (1) Why will space entertainment strategy be the best entertainment to Disney ? (2) Can apply 4 P marketing strategy to achieve Disney space entertainment to raise visitor number ? I write this book concerns to explain how Walt Disney theme entertainment park which how applies space toursim knowledge management strategy be applied to space tourism concept to be applied to Disney to raise attraction. Can Disney apply 4 P marketing strategy to achieve space entertainment tourism to attract visitors? This book will explain this 4 P concept to let readers know or learn clearly. I shall explain why Walt Disney theme entertainment park knowledge management strategy can be similar to space tourism strategy to be applied to these both businesses to raise attraction to global visitors to enjoy their entertainment. How can Disney bring space tourism knowledge management strategy to attract more visitors more easily. This book consists three chapters. The first chapter explains why and how to apply space tourism knowledge management concept to raise Disney attraction. The second chapter explains why Disney knowledge management strategy ought be chose to be similar to space tourism business. The final chapter concerns what Disney background was and indicated what factors caused Walt Disney strategic and human resource problems as well as explained how it applied traditional Knowledge management strategy to solve this challenges as well as explains why it is better nowadays Disney applies space toursim strategy. This book is suitable to any reader who have interest to know why Disney and space business knowledge management strategies are similar to achieve Disney space tourism entertainment experience business successfully. For this research, I shall indicate my opinions to explain why Disney won't operate its business successfully in the beginning, due to it did not choose to apply knowledge management strategy of space travel similar business . Finally, I shall give evidences to predict why Disney needs to apply space travel knowledge mangement strategy to attract its visitors. However, it is my personal opinions, it won't represent Disney's success or fail. It has many different methods to let Disney to raise visitor numbers.

Download or read book Space Tourism Leisure Market written by Johnny Ch Lok and published by Space Tourism Leisure Market C. This book was released on 2018-07-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: However, these are key questions continually asked regarding the viability of space tourism. They concern financial, marketing and political communities. Their concerns can be best addredded in a properly, comprehensive business plan. Some questions can not be answered definitively at this time. Hoever, knowledge of the concerns and developing space businesses in any space traveling leisure planning stages and efforts to raise capital in the following questions, every spce tourism leisure business leader needs to concern this questions as below: Can the space tourism industry into a profitable enonomic industry? Are challenges related to financing, marketing, business methodologies or a combination of all of these facets? Can the proponents of space tourism to be proven business tools and methodologies in their presentation of an acceptable business plan? Can at least a cost effective, certified passenger space tourism journey to be developed for space tourism? What effects will influence space-tourism businesses of NASA begins selling seats on the US space shuttle to civilian space tourists? All above questions will be every new space tourism leisure businessman who needs to concern questions in order to achieve whose marketing strategy more successfully. Consequently, marketing strategy is important to be prepared in order to follow corrective steps to achieve every space tourism leisure business missions and objectives more easily.

Download or read book Space Tourism Leisure Marketing written by Johnny Ch Lok and published by . This book was released on 2020-04-02 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁Can space tourism business bring economy benefitsIt is fact that space tourism activities have a positive and beneficial impact on eveyday life and society and this help space travelers to understand that, despite the high space ticket prices of any space tourism leisure choices. However, space tourism will bring scientific knowledge and technological knowhow and jobs to bring humn tangible or untangible both benefits. I shall indicate these benefits as below: Although, space tourism leisure seems only leisure activities to be consumed to satisfy any space tourism individual travelling need. However, it can assign space scientists to research and attempt discovery these intangible benefits: Such as tele-communications revolution, satellite weather forecasting, mapping mineral exploration, water resource management diaster mitigation, national security or other undiscovered untangible benefits. Because every spacecraft needs to plan to fly to space, and it will reach any space planet stations, e.g. Mars, Moon planet when it visits these any one planet, the space scientists can attempt to find new undiscovered space resource, e.g. mining or finding new undiscovered satellite weather forecasting method when they can reach these planets to attempt to do space scientifical investigtion to research new space resource, or find any space stones attack to our methods to avoid earth disaster occurrence ( national security mission), instead of the spacecraft catchs space passengers to visit these planets to enjoy these planets space entertainment facilities in their space trip journeys.(1)On space resource benefit aspectHence, the space tourism intangible benefits include: space exploration and international cooperation is developing sophisticted space technologies by nations. For example, the images of distant stars and glaxies using Hubble telescope, research laboratory such as international space station to conduct experiments in biology, human biology, physics, Astronomy and meteorology under microgravity environment and testing of the spacecraft systems will be required for space tourism missions to the Moon and Mars. In the future, human would be able to have unlimited and clean solar energy from space for our industries as well as heating and lighting our homes. In the near future, it would be possible to disposed-off our nuclear waste safely and unexpensively and released towards the sun using a space elevator. We many become a space tourist in earth orbit or on the Moon or Mars. We may carry and extra-terrestial mining and even introduce the development of a multi-planet economy.(2)On education benefit aspectAnother on education benefit aspect, space tourism can let space travelers to feel actual space learning experiences, during the spacecraft is flying in the space. Their space environment learning experience can include, for example: How many spacecraft have been launched by a given country? How many phone calls are made over a satellite? How many lives could be saved by resue satellites? How they feel differences when they are living in one space hotels, they are swimming in the swimming pools, they are visiting the space garden, they are running in one space sport centers, they are visiting in one space farming land, they are sitting or driving one space vehicle on planet land, or they are catching one spacecraft.

Download or read book Theme Park Entertainment written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-15 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁COMMUNICATING WITH THE NON DISNEY TOURISTThe marketing mix is the way in which the chosen marketing strategy is implemented. It is commonly represented in marketing text books as a combination of a set of Ps ?normally four (Disney space tourism product, Disney space tourism promotion, Disney space tourism entertainment facilities or entertainment places ?or means of distributing the Disney space entertainment product price, and adminssion fee , hotel price, package price). Though Middleton and Clarke (2001) indicated add people, process of delivery, and physical evidence arguing they are particularly useful in travel and tourism, which is typically a high contact service (the people component), an extended and complex service (the process component) and a service that can only be evaluated by the consumer as they experience the delivery (which incorporate the physical evidence component). The production-orientation of the four Ps can be converted into consumer orientation through converting these to Cs ie product = customer value, price = cost, place = convenience of access and promotion = communications. An analogy for the marketing mix is driving a car insofar as the individual elements ?ie clutch, steering wheel, accelerator and brake in the case of the car ?cannot be deployed with effect independent of each other.In conclusion, Disney and space tourism entertainment experience is one kind of fresh space entertainment travelling service experience. Disney can provide the similar space tourism experience to its visitors to feel that they are visiting space tourism. Thus, Disney's space tourism knowledge management strategies will be more considerate on satisfying every Disney customer individual psychological needs, e.g. space entertainment facilities , space travel, space foods etc. needs. If Disney can apply similar space tourism knowledge management strategy to satisfy its visitors' needs. Then it's space entertainment service have more satisfactory chance to its attract whose visitors in possible. However, Disney can have many strategies to be chosen to win their competitors, it is among of other strategies to be chosen.