Download or read book Space Marketing Spaceports written by Izzy House and published by . This book was released on 2023-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roar of the 2020s will come from the sound of launches to space. Space stations, satellites, Moon voyages, and suborbital transportation will herald in a new era. Spaceports connect our world and will be a vital infrastructure for our space transportation needs.Space marketing: Spaceports introduces the spaceport industry. It provides insights from successful spaceport leaders and ideas on how to initiate a spaceport in your area.This book is the second book in the Space Marketing book series and addresses communication challenges with stakeholders, communities, and key leaders. It can provide valuable marketing and communication tools for building something audacious like a spaceport.It is a companion to Space Marketing: Competing in the new commercial space industry and continues the marketing story through the lens of space.Space Marketing is the result of Izzy combining her love of space and marketing into one expertise. Armed with experience in public affairs, outreach, education, and marketing, she aims to empower space companies and the citizens of Earth to reach for the stars.
Download or read book Spaceports Around the World A Global Growth Industry written by Erik Seedhouse and published by Springer. This book was released on 2016-12-31 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief presents a concise description of the existing spaceport market, the technologies being tested and developed at them, and the private companies that are making them possible. While NASA has its own plan for the future of space exploration, one that includes a new shuttle, an interplanetary spacecraft, and astronauts going to Mars, many people believe that the real future of space exploration is currently centered around dozens of commercial spaceports, financed by entrepreneurs inspired not only by profit but by the dream of creating a new space age, one not limited by bureaucracies or by budget allocations. Commercial spaceports in Florida, Texas, Oklahoma, Virginia and Alaska, as well as in countries like Curaçao and Sweden, are becoming home to dozens of private aerospace companies and provide a place where cutting-edge technology can be developed, tested and launched into space. Based on original interviews with principles at the various companies involved and on-site observations at the Mojave Air and Space Port, the author traces the early days of the spaceport movement and outlines what lies ahead.
Download or read book An Introduction to the Spaceport Industry written by Janet K. Tinoco and published by Routledge. This book was released on 2020-05-26 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a contemporary look at spaceports, not only from relevant technological drivers, policies, and legal perspectives, but also from impacts associated with airspace use and aviation stakeholders. Economic, business, financial, and environmental considerations; issues facing airports transitioning to air and space ports; and spaceport planning are discussed. Through case and event studies, research and analysis, along with information obtained through professional experience, this book provides an overview of the many benefits, unique challenges, and issues facing commercial spaceports and spaceport operators. Each chapter is a standalone key topic such that the reader can focus on the most compelling issues relevant for them or can view the book as an integrated whole for a full perspective. While examples and case studies come largely from the United States, the reader can draw conclusions that are independent of country and situation. Information on other nation-state policies and advancements, among other topics, is provided to give a global perspective, further expanding the relevancy and benefits of the book to both domestic and international audiences. An Introduction to the Spaceport Industry: Runways to Space fills a gap in the literature, providing professionals, government officials, researchers, professors, and students deep insights into the fast-growing commercial spaceport industry.
Download or read book Space Marketing written by Izzy House and published by . This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. The Space Marketing book is an introduction to marketing tactics and strategies through the lens of space.
Download or read book Space Marketing written by Ilse "Izzy" House and published by . This book was released on 2022-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
Download or read book Space Commerce written by Langdon Morris and published by Lulu.com. This book was released on 2010 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This third book by the Aerospace Technology Working Group (ATWG) is a broad and fascinating survey of the important topic of Space Commerce. The authors are genuine experts within their fields, and many of them have been together in the loose collaboration of the ATWG for two decades. They share a common impatience with incremental development and bureaucracy, and will lead the reader in exploring the frontier of this emerging business venue." Bruce McCandless II, 24-Year NASA Astronaut
Download or read book Space Safety Regulations and Standards written by Joseph N. Pelton and published by Elsevier. This book was released on 2010-09-16 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: When international rules and regulations governing space travel were first being developed, only a few countries had any space presence and commercial space activity was non-existent. Today, over 50 countries have on-orbit satellites and commercial space presence is essential to commercial telecommunications and broadcasting, yet international space law remains in its infancy.Space Safety Regulations and Standards is the definitive book on regulatory initiatives involving space safety, new space safety standards, and safety related to new space technologies under development. More than 30 world experts come together in this book to share their detailed knowledge of regulatory and standard making processes in the area, combining otherwise disparate information into one essential reference and providing case studies to illustrate applications throughout space programs internationally. They address the international regulatory framework that relates to traditional space safety programs as well as the emerging regulatory framework that relates to commercial space programs, space tourism, and efforts to create commercial space station facilities. Fully endorsed by the International Association for the Advancement of Space Safety (IAASS) and provides the only definitive reference on regulations and standards for the field of space safety Combines the technical, legal and regulatory information in a clear and integrated reference work suitable for technical professionals, regulators, legal experts, and students in the field Presents a truly global insight from experienced space safety experts worldwide, with representatives from the leading associations, institutions and companies operating in the arena today
Download or read book Space Marketing Workbook written by Izzy House and published by . This book was released on 2021-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Companion workbook for Space Marketing: Competing in the new commercial space industry
Download or read book The Commercial Space Age written by Andrew M. Thorpe and published by AuthorHouse. This book was released on 2003-05 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Space Marketing written by W. Peeters and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
Download or read book Space Marketing written by Walter A. R. Peeters and published by . This book was released on 2000 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Space Tourism Business The Foundations written by Derek Webber and published by . This book was released on 2021 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a journalist or tech writer who wants to understand the space tourism business? Maybe you are eager to become a space tourist yourself? Are you an industry-insider planning for a space tourism provider, travel agency, or a spaceport business? Are you an academic, teaching or researching the fundamentals of the industry? Are you an investor seeking, through due diligence, to assess the risks and opportunities of space tourism? Or maybe you are a space attorney working in government or a policy center? If so, then, you will want to know: -WHY is space tourism important? -WHAT is the size of the market? -WHEN will there be space tourism flights to the Moon? -WHICH companies are offering space tourism experiences? -WHO is providing finance? -WHERE are the spaceports? -HOW is the industry being regulated? All these questions, and many more, are answered in this book as the author comprehensively lays out the foundations of the space tourism business in this sourcebook. In doing so, he uses embedded original documents with contemporary updates, summary datasheets of key information, and a series of textbook challenges to invite the reader to continue developing the new industry of space tourism.
Download or read book Emerging Space Markets written by Stella Tkatchova and published by Springer. This book was released on 2017-09-19 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the commercial space activities and commercialization processes of the last fifteen years and maps the future challenges that NewSpace companies will face developing commercial space markets. What is new and what has happened in these markets up till now? Is there a business case for private companies for commercial space? What are the targeted commercial space markets? Who are the future customers for commercial space transportation markets? How can NewSpace companies attract investors? Can we learn lessons from traditional space industries or other companies in other areas? In what way have the last fifteen years made a difference in the evolution of space markets? Is there a future for in-situ resource mining, space debris services, in-orbit satellite servicing and sub-orbital transportation? What are the lessons learned from ISS commercialization? In addition the reader will find a synopsis of several space transportation programs, commercial space markets, future Moon and Mars missions, in-situ resource exploitation concepts, space debris mitigation projects and sub-orbital commercial markets. Major lessons learned are identified, related to the attraction of first time customers and long term R&D funding, managing technological and market risks and developing new markets and applications.
Download or read book Feasibility Study and Future Projections of Suborbital Space Tourism at the Example of Virgin Galactic written by Matthias Otto and published by diplom.de. This book was released on 2009-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Since its very beginning mankind has been enormously impelled by visions. Striving for records and yearning for adventures is as old as humanity itself. Consequently, the Mount Everest was scaled and the depths of the oceans were explored. After thousands of years it seems that all adventures on Mother Earth have been done. We have always been fascinated by the unknown and the mysterious things, and which territory is more unknown than the Outer Space? Almost everyone has watched movies dealing with this topic, but scarcely anybody has ever set foot on non-Earth area. However, what still seems unimaginable might soon become daily routine. Trips to London, Paris or New York? Why not travel into the endlessness of space one time? Private ventures are currently planning to capitalise on this market niche: spaceports are built, special vehicles are under development, and tickets for suborbital space flights can already be purchased. The start of the Space Race has been heralded. In doing so, safety is the supplier s top priority. Hitherto, the offer is narrowed down to the wealthy members of our society - a flight costs some hundred thousand dollars. However, the companies expect prices to go down significantly if demand is steadily increasing, which will be the cornerstone for mass space tourism. It might be unbelievable at present, but the first steps towards fulfilling this vision have been taken. This work deals with the topic space tourism, more specifically the author introduces a Feasibility Study and Future Projections of Suborbital Space Tourism, which is demonstrated at the example of Virgin Galactic. In doing so, the core objective of the present work is to analyse and evaluate whether the emerging suborbital space tourism has the potential to turn into a viable and revenue-generating industry in the near future. In order to answer this research question, there is a plethora of crucial aspects that will be investigated. First of all, the author comes up with general aspects on space tourism, including an overview about the history of space exploration and tourism, followed by the motives for going to space, the benefits as well as the obstacles of space tourism, and finally its different stages. This information builds the cornerstone for the further analysis. Afterwards, there will be the actual feasibility study and the future projections of suborbital space tourism. At this point, it should be noticed that [...]
Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Download or read book Space written by Edward Lee Hudgins and published by Cato Institute. This book was released on 2002 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Space: The Free-Market Frontier, leading experts analyze how we can move from the current situation of limited access to space and truly make space a place where people can work, play, and live. This book considers how we arrived at our current situation, what signs hold the promise of a free-market future, and which policy changes might enable space to become the next free-market frontier.
Download or read book Space Commerce written by and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
