Download or read book Space Marketing written by Ilse "Izzy" House and published by . This book was released on 2022-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
Download or read book Space Marketing written by W. Peeters and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
Download or read book Selling in a New Market Space Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Download or read book Time Space and the Market written by Stephen Brown and published by Routledge. This book was released on 2014-12-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.
Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Download or read book Space Marketing written by Izzy House and published by . This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. The Space Marketing book is an introduction to marketing tactics and strategies through the lens of space.
Download or read book Marketing and Leasing of Office Space written by Duane F. Roberts and published by . This book was released on 1979 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Download or read book China s Urban Space written by Terry McGee and published by Routledge. This book was released on 2007-10-18 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s urban growth is unparalleled in the history of global urbanization, and will undoubtedly create huge challenges to China as it modernizes its society. Adopting an interdisciplinary approach, this book presents an overview of the radical transformation of China’s urban space since the 1970s, arguing that to study the Chinese urbanization process one must recognize the distinctive political economy of China. After a long period as a planned socialist economy, China’s rapid entry into the global economy has raised suggestions that modernization in China will inevitably result in urban patterns and features like those of cities in developed market economies. This book argues that this is unlikely in the short term, because processes of urban transition in China must be interpreted through the lens of a unique and unprecedented juxtaposition of socialism and the market economy, which is leading to distinctive patterns of Chinese urbanization. Richly illustrated with maps, diagrams and in-depth case studies, this book will be an invaluable resource to students and scholars of urban economics and policy, geography, and the development of China.
Download or read book Expanding Disciplinary Space written by Douglas Brownlie and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.
Download or read book Expanding Disciplinary Space On the Potential of Critical Marketing written by Douglas Brownlie and published by Routledge. This book was released on 2014-10-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Download or read book Toward Liberty written by David Boaz and published by Cato Institute. This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection, scholars and political leaders make the case for freedom, free enterprise, and the rule of law.
Download or read book Defense space Market Research written by John Fred Weston and published by MIT Press (MA). This book was released on 1964 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Space written by Edward Lee Hudgins and published by Cato Institute. This book was released on 2002 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Space: The Free-Market Frontier, leading experts analyze how we can move from the current situation of limited access to space and truly make space a place where people can work, play, and live. This book considers how we arrived at our current situation, what signs hold the promise of a free-market future, and which policy changes might enable space to become the next free-market frontier.
Download or read book Blue Ocean Strategy Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Download or read book Knowledge Space Economy written by John Bryson and published by Routledge. This book was released on 2002-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now living through a period of knowledge capitalism in which, as Castells put it, 'the action of knowledge upon knowledge is the main source of productivity.' In the face of such transformation, the economic, social and institutional contours of contemporary capitalism are being reshaped. At the heart of this world are an emergent set of economies, regions, institutions and peoples central of the flows and translations of knowledge. This book provides an interdisciplinary review of the triad of knowledge, space, economy on entering the twenty-first century. Drawing on a variety of disciplinary backgrounds, the first part of the book comprises a set of statements by leading authors on the role of knowledge in capitalism. Thereafter, the remaining two parts of the book explore the landscape of knowledge capitalism through a series of analyses of knowledge in action within a range of economic, political and cultural contexts. Bringing together a set of authors from across the social sciences, this book provides both a major theoretical statement on understanding the economic world and an empirical exemplification of the power of knowledge in shaping the spaces and places of today's society.
Download or read book The Space Transportation Market Evolution or Revolution written by Michael J Rycroft and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: M. Rycroft, FacultyMember, InternationalSpaceUniversity e-mail:[email protected] "The Space Transportation Market: Evolution or Revolution?" was the question which was the focus for the papers presented, and also the Panel Discussions, at the fifth annual Symposium organised by the International Space University. Held in Strasbourg, France, for three lively days at the end of May 2000, the Symposium brought together representatives of the developers, providers and operators of space transportation systems, of regulatory bodies, and of users of the space transportation infrastructure in many fields, as well as experts in policy and market analysis. From the papers published here, it is clear that today's answer to the question tends more towards evolution than to revolution. The space launch industry is still not a fully mature one, and is still reliant on at least partial funding by governments. Better cooperation is essential between governments, launch providers, satellite builders and satellite operators in order to reduce the problems which the space transportation market faces today.
