Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Media Monopoly written by Ben H. Bagdikian and published by Beacon Press. This book was released on 2014-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five. The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition. 'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor Democracy

Download or read book Marketing Corporate Image written by James R. Gregory and published by McGraw Hill Professional. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

Download or read book The Iron Triangle written by Gordon Adams and published by Transaction Publishers. This book was released on with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Official Reports of the Supreme Court written by United States. Supreme Court and published by . This book was released on 1983 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1979 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index

Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE. This book was released on 1997-07-30 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.

Download or read book The Company Image written by Elinor Selame and published by . This book was released on 1988-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Download or read book Public Utilities Law Anthology written by and published by . This book was released on 1980 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Corporate Advertising written by Thomas F. Garbett and published by McGraw-Hill Companies. This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advocacy Advertising and Large Corporations written by S. Prakash Sethi and published by Great Source Education Group. This book was released on 1977 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industry and Politics written by Richard Lehne and published by . This book was released on 1993 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a public policy perspective, this book focuses on the relations between government and business. Primarily it examines industry and government practices in the US, but also discusses international systems in the realm of American activities.

Download or read book The Pitch written by Hugh Rank and published by . This book was released on 1991 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book probes the ways ads persuade people to purchase, and attempts to teach individuals to become more discerning consumers. Critical thinking, when applied to analyzing ads, benefits consumers by helping them recognize patterns of persuasion and sort incoming information in order to get to the hidden message. The book s basic premise is that all people are benefit-seekers and persuaders are benefit-promisers. There are four dynamics of benefit-seeking behaviors: (1) protection, or keeping a perceived "good"; (2) relief, or getting rid of a perceived "bad"; (3) acquisition, or getting a new "good"; and (4) prevention, or avoiding getting a new "bad." The book identifies a five-part strategy of the basic pattern of advertising ("Hi, Trust Me, You Need, Hurry, Buy"), discusses the vocabulary of advertising, and provides exercises, discussion topics, and quiz sheets as learning and assessment tools. (DQE)

Download or read book Up Against the Corporate Wall written by S. Prakash Sethi and published by Prentice Hall. This book was released on 1982 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trade Regulation Series written by and published by . This book was released on 1980 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Marketing written by and published by . This book was released on 1985 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Download or read book Exploring Language written by Gary Goshgarian and published by Longman Publishing Group. This book was released on 2004 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its tenth edition, this marketleading language reader continues to feature thoughtprovoking readings that explore the various interconnections between language and American society. For over 25 years, this engaging reader has challenged individuals to critically examine how language affects and constructs culture and how culture constructs and affects language. This tenth edition maintains the integrity of past editions, while reflecting the new and fascinating language issues that exist in today's culture. Provocative selections are organized around nine major language areas, and then broken into stimulating sub-themes like political correctness, hate speech, language and the presidency, and censorship on campus, inviting readers to debate current social and cultural issues that are inseparable from language. Individuals interested in studying how language affects and constructs culture and how culture constructs and affects language.