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Book Source Credibility  Dissonance Theory and Attitude Change

Download or read book Source Credibility Dissonance Theory and Attitude Change written by Frederic Alan Powell and published by . This book was released on 1963 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Mathematical Models of Attitude Change

Download or read book Mathematical Models of Attitude Change written by John E. Hunter and published by Academic Press. This book was released on 2014-05-10 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Attitude Change, Volume 1: Change in Single Attitudes and Cognitive Structure presents the mathematical models that address the existing verbal attitude change theories, which are translated into families of mathematical models. This book discusses the two types of attitude change, namely, the attitude toward the object of the message and the attitude toward the source of the message. Organized into three parts encompassing 17 chapters, this volume begins with an overview of the mathematical models of attitude change that are derived from several theories. This text then explains the empirical work designed to test selected mathematical models of attitude change. Other chapters consider the predictions made by different models, including reinforcement, information processing, social judgment, balance, dissonance, and congruity. This book discusses as well the attitude-related variable, namely, belief and belief change. The final chapter deals with models of change in hierarchical organized attitudes using alternative theories of attitude change. This book is a valuable resource for psychologists.

Book Communicator Credibility and Initial Attitude as Variables in Persuasion

Download or read book Communicator Credibility and Initial Attitude as Variables in Persuasion written by Brian A. March and published by . This book was released on 1968 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a 2x3 factorial design in which two levels of source credibility were combined with three levels of initial attitude, 144 experimental subjects and 78 control subjects were exposed to tape-recorded arguments advocating withdrawal of United States military forces from Vietnam. Dissonance theory predicts an interaction between initial attitude and source credibility in determining attitude change. The results of the experiment revealed that only the highly credible source effectively induced attitude change in the subjects, and that such change was independent of the subjects' initial attitudes. Derogation of both the source and the communication was a direct function of extent of discrepancy between the position advocated and the initial disposition of the subjects. The predictions from dissonance theory were not supported, but the importance of source credibility as a major variable in persuasion was confirmed. (Author).

Book Advances in Experimental Social Psychology

Download or read book Advances in Experimental Social Psychology written by Leonard Berkowitz and published by Academic Press. This book was released on 1969 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Attitudes And Persuasion

Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Book The SAGE Handbook of Persuasion

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Book Perceptions of Source Credibility and Change in Attitudes

Download or read book Perceptions of Source Credibility and Change in Attitudes written by Christopher J. S. Tuppen and published by . This book was released on 1970 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cognitive Responses in Persuasion

Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.

Book Encyclopedia of Communication Theory

Download or read book Encyclopedia of Communication Theory written by Stephen W. Littlejohn and published by SAGE Publications. This book was released on 2009-08-18 with total page 1193 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry

Book Perspectives on Cognitive Dissonance

Download or read book Perspectives on Cognitive Dissonance written by R. A. Wicklund and published by Psychology Press. This book was released on 2013-04-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1976, Perspectives on Cognitive Dissonance is a valuable contribution to the field of Social Psychology.

Book Attitudes and Attitude Change

Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Book Influencing Attitudes and Changing Behavior

Download or read book Influencing Attitudes and Changing Behavior written by Philip G. Zimbardo and published by Addison-Wesley. This book was released on 1969 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Handbook of Behavior Change

Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Book The Behavioral Sciences and Preventive Medicine

Download or read book The Behavioral Sciences and Preventive Medicine written by and published by . This book was released on 1977 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advertising Management   Theory   Practice

Download or read book Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: