Download or read book Some Problems in Market Distribution written by Arch Wilkinson Shaw and published by . This book was released on 1915 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Harvard Business Studies written by Clarence Bertrand Thompson and published by . This book was released on 1917 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Quarterly Journal of Economics written by Charles Franklin Dunbar and published by . This book was released on 1912 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-22 include the section "Recent publications upon economics".
Download or read book The Quarterly Review of Economics and Business written by and published by . This book was released on 1911 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings and Problems in Statistical Methods written by Horace Secrist and published by . This book was released on 1920 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Some Problems in Market Distribution written by Arch Wilkinson Shaw and published by . This book was released on 1919 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings Before Subcommittee of House Committee on Appropriations written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1941 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agriculture Department Appropriation Bill for 1942 written by United States. Congress. House. Appropriations and published by . This book was released on 1941 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SATISFACTION GUARANTEED REV PB written by Strasser S and published by Smithsonian. This book was released on 2004-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to′ book – there are no lengthy lists of dos and don′ts – Writing Marketing reveals that the `rules′ of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Download or read book The Wholesale Grocery Business written by Louis Wasem and published by . This book was released on 1916 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Download or read book Official Register written by Harvard University and published by . This book was released on 1915 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Download or read book 1600 Business Books Arranged by Authors by Titles and by Subjects written by Newark Public Library. Business Branch and published by . This book was released on 1917 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Five Hundred Business Books written by American Library Association. Library War Service and published by . This book was released on 1919 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Nation written by and published by . This book was released on 1915 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
