Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Download or read book Encyclopedia of Research Design written by Neil J. Salkind and published by SAGE. This book was released on 2010-06-22 with total page 1779 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.

Download or read book The SAGE Handbook of Interview Research written by Jaber F. Gubrium and published by SAGE Publications. This book was released on 2012-02-11 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this landmark volume emphasizes the dynamic, interactional, and reflexive dimensions of the research interview. Contributors highlight the myriad dimensions of complexity that are emerging as researchers increasingly frame the interview as a communicative opportunity as much as a data-gathering format. The book begins with an overview of the history and conceptual transformations of the interview, which is followed by chapters that discuss the main components of interview practice. Taken together, the contributions to the handbook encourage readers to simultaneously learn the frameworks and technologies of interviewing and reflect on the epistemological foundations of the interview craft. The handbook has been updated to address recent developments, especially in qualitative interviewing. Twenty-six chapters are completely new; the remaining twelve chapters have been substantially revised to give readers access to the state of the art of interview research. Three entirely new sections include "Logistics of Interviewing," "Self and Other in the Interview," and "Ethics of the Interview."

Download or read book Research Methods Statistics and Applications written by Kathrynn A. Adams and published by SAGE Publications. This book was released on 2022-01-07 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods, Statistics, and Applications by Kathrynn A. Adams and Eva K. McGuire is designed to give students the experience of being a researcher by combining the interrelated concepts of research methods and statistics to better explain how the research process incorporates both elements. Employing a conversational tone throughout, coupled with an emphasis on decision-making, this best-selling text will spark students’ interest in conducting research and improve their ability to critically analyze research in their daily lives. The Third Edition includes a new chapter on measurement to better highlight its critical importance, updates for the 7th edition of the Publication Manual of the American Psychological Association, new examples related to social justice, additional sections on qualitative research methods, and more thorough integration of research ethics information and tips throughout each chapter.

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Download or read book Research Methods in Human Computer Interaction written by Jonathan Lazar and published by Morgan Kaufmann. This book was released on 2017-04-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. - Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) - Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors - New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers

Download or read book Applied Qualitative Research Design written by Margaret R. Roller and published by Guilford Publications. This book was released on 2015-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award

Download or read book Metrology and Fundamental Constants written by International School of Physics "Enrico Fermi" and published by IOS Press. This book was released on 2007-10-26 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume can be justified by the following three facts, the need to provide, from time to time, a co-ordinated set of lectures which present the relevant progress in Metrology, the increasing intertwining between Fundamental Physics and the practice of Metrological Measurements, and, third, the flurry of new and unexpected discoveries in this field, with a correlated series of Nobel Prizes bestowed to individuals working in Fundamental Constants research and novel experimental methods. One of the most fascinating and exciting characteristics of metrology is its intimate relationship between fundamental physics and the leading edge of technology which is needed to perform advanced and challenging experiments and measurements, as well as the determination of the values and interrelations between the Fundamental Constants. In some cases, such as the caesium fountains clocks or the optical frequency standards, the definition of the value of a quantity is, in the laboratory, in the region of 10-16 and experiments are under way to reach 10-18. Many of these results and the avenues leading to further advances are discussed in this volume, along a major step in metrology, expected in the near future, which could change the “old” definition of the kilogram, still based on a mechanical artefact, toward a new definition resting on a fixed value of a fundamental constant.

Download or read book Research Methods written by Steve Chapman and published by Routledge. This book was released on 2005-04-25 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research. After a brief overview of the history of sociological research which introduces key concepts, this new edition, co-authored with Steve Chapman, describes the main sociological research methods, and includes sections on theory, science and values as well as: references to research studies developments in relevant sociological theory developments in research methodology new material on the presentation of research findings. Including an appendix of questions which students should ask when they are evaluating accounts of research, this lasting text retains the clarity of style of the second edition, and brings the content up-to-date.

Download or read book Handbook of EHealth Evaluation written by Francis Yin Yee Lau and published by . This book was released on 2016-11 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: To order please visit https://onlineacademiccommunity.uvic.ca/press/books/ordering/

Download or read book Report of the Committee on a Suggested List of Activities written by Raleigh Elementary Education Council. Activities Committee and published by . This book was released on 1928 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide to Research Techniques in Neuroscience written by Matt Carter and published by Academic Press. This book was released on 2022-03-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern neuroscience research is inherently multidisciplinary, with a wide variety of cutting edge new techniques to explore multiple levels of investigation. This Third Edition of Guide to Research Techniques in Neuroscience provides a comprehensive overview of classical and cutting edge methods including their utility, limitations, and how data are presented in the literature. This book can be used as an introduction to neuroscience techniques for anyone new to the field or as a reference for any neuroscientist while reading papers or attending talks. - Nearly 200 updated full-color illustrations to clearly convey the theory and practice of neuroscience methods - Expands on techniques from previous editions and covers many new techniques including in vivo calcium imaging, fiber photometry, RNA-Seq, brain spheroids, CRISPR-Cas9 genome editing, and more - Clear, straightforward explanations of each technique for anyone new to the field - A broad scope of methods, from noninvasive brain imaging in human subjects, to electrophysiology in animal models, to recombinant DNA technology in test tubes, to transfection of neurons in cell culture - Detailed recommendations on where to find protocols and other resources for specific techniques - "Walk-through" boxes that guide readers through experiments step-by-step

Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Download or read book Social Case Work The Indian Perspective written by Aneesh Kurian & Rambabu Botcha and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book EBOOK Business Research Methods written by Boris Blumberg and published by McGraw Hill. This book was released on 2014-03-16 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg

Download or read book Essentials of Flow Assurance Solids in Oil and Gas Operations written by Abdullah Hussein and published by Gulf Professional Publishing. This book was released on 2022-10-19 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flow assurance solids deposition is one of the main challenges in oil and gas production operations with millions of dollars spent annually on their mitigation. Essentials of Flow Assurance Solids in Oil and Gas Operations works as an all-inclusive reference for engineers and researchers, covering all the different types of solids that are commonly encountered in oil and gas fields. Structured to flow through real-world operations, the reference branches through each solid deposit problem where the root causes are as well as modeling, monitoring, characterization, and management strategies, all comprehensively reviewed in the light of contemporary research breakthroughs. Backed by several field case studies, Essentials of Flow Assurance Solids in Oil and Gas Operations gives petroleum and reservoir engineers a resource to correlate between the theoretical fundamentals and field practical applications allowing for sustainable and optimal operations. - Provides the main operations of oil and gas fields, the characteristics of produced fluids, and the main flow assurance challenges - Furnishes the basic principles of deposits formation and mitigation, starting with a full investigation of the problems, then mechanisms, causes, predictions, modelling, and sample analysis, followed by management - Distinctively discusses the operational and environmental implications of flow assurance solids and their management using chemical and nonchemical methods - Teaches engineers through impactful visuals and data sets included in every chapter