EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Some Important Things I Believe a Young Account Representative Should Know about Yellow Pages Advertising

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Yellow Pages Advertising written by Newman F. McEvoy and published by . This book was released on 1969 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Perhaps the most salient feature of Yellow Pages advertising is the fact that it's a directional medium; one that appeals to specific audiences, rather than to diffuse ones; one that usually reaches people after they have decided to buy; and one that guides them to a source where their buying needs can be satisfied. In this booklet, the authors show how Yellow Pages work and how National Yellow Pages Service can work for you and your client. They also give evidence that Yellow Pages is used by both consumers and business buyers through the Yellow Pages National Consumer Usage Study and the Industrial Usage Study."--Added t.p.

Book Some Important Things I Believe a Young Account Representative Should Know about the Creative Function

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Creative Function written by American Association of Advertising Agencies. Committee on Client Service and published by . This book was released on 1965 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Some Important Things I Believe a Young Account Representative Should Know about the Principles of Account Management

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Principles of Account Management written by American Association of Advertising Agencies. Committee on Client Service and published by . This book was released on 1965 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Some Important Things I Believe a Young Account Representative Should Know about Development of New Business

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Development of New Business written by Robert W. Allrich and published by . This book was released on 1968 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Some Important Things I Believe a Young Account Representative Should Know about the Writing of Plans and Recommendations

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Writing of Plans and Recommendations written by American Association of Advertising Agencies. Committee on Client Service and published by . This book was released on 1966 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Catalog of Copyright Entries Third Series

Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1972 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Some Important Things I Believe a Young Account Representative Should Know about the Relationship of Copywriting and Research

Download or read book Some Important Things I Believe a Young Account Representative Should Know about the Relationship of Copywriting and Research written by Murray L. Klein and published by . This book was released on 1968 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Some Important Things I Believe a Young Account Representative Should Know about Agency Management

Download or read book Some Important Things I Believe a Young Account Representative Should Know about Agency Management written by S. W. Grossman and published by . This book was released on 1967 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains three separate articles on agency management. Mr. Grossman discusses the "4 P's" -- people, production, performance and profits -- the essentials for corporate survival. Mr. Kratky discusses the "knowledge gap" which seems to put the young account man at an infinite distance from management. The final paper by Mr. Maguire asked account executives what they would like to know about agency management. He reports the questions asked most frequently and answers the questions in detail.

Book Books and Pamphlets Including Serials and Contributions to Periodicals

Download or read book Books and Pamphlets Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1969 with total page 1342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Catalog of Copyright Entries Third Series

Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by . This book was released on 1969 with total page 1620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).

Book Some Important Things I Believe a Young Account Executive Should Know about the Writing of Plans and Recommendations

Download or read book Some Important Things I Believe a Young Account Executive Should Know about the Writing of Plans and Recommendations written by Robert L. Baumgardner and published by . This book was released on 1966 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: