Download or read book Soft Soap Hard Sell written by Vincent Vinikas and published by Iowa State Press. This book was released on 1992 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Download or read book Soft Soap Hard Sell written by Vincent Vinikas and published by Iowa State Press. This book was released on 1992 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Download or read book So clean written by Brian Lewis and published by Manchester University Press. This book was released on 2017-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers’ Sunlight Soap empire. Unlike previous biographies, which have focused on the man’s life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.
Download or read book Flapper written by Joshua Zeitz and published by Crown. This book was released on 2009-02-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flapper is a dazzling look at the women who heralded a radical change in American culture and launched the first truly modern decade. The New Woman of the 1920s puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Flapper is an inside look at the 1920s. With tales of Coco Chanel, the French orphan who redefined the feminine form; Lois Long, the woman who christened herself “Lipstick” and gave New Yorker readers a thrilling entrée into Manhattan’s extravagant Jazz Age nightlife; three of America’s first celebrities: Clara Bow, Colleen Moore, and Louise Brooks; Dallas-born fashion artist Gordon Conway; Zelda and Scott Fitzgerald, whose swift ascent and spectacular fall embodied the glamour and excess of the era; and more, this is the story of America’s first sexual revolution, its first merchants of cool, its first celebrities, and its most sparkling advertisement for the right to pursue happiness. Whisking us from the Alabama country club where Zelda Sayre first caught the eye of F. Scott Fitzgerald to Muncie, Indiana, where would-be flappers begged their mothers for silk stockings, to the Manhattan speakeasies where patrons partied till daybreak, historian Joshua Zeitz brings the 1920s to exhilarating life.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Chasing Dirt written by Suellen Hoy and published by Oxford University Press, USA. This book was released on 1995 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sanitary Commission, headed by Frederick Law Olmsted, and revealing how the efforts of Florence Nightingale in the Crimean War inspired American women - such as Dorothea Dix, Clara Barton, and Louisa May Alcott - to volunteer as nurses during the war. We also read of the postwar efforts of George E. Waring, Jr., a sanitary engineer who constructed sewer systems around the nation and who, as head of New York City's street-cleaning department, transformed the city from the nation's dirtiest to the nation's cleanest in three years. Hoy details the efforts to convince African-Americans and immigrants of the importance of cleanliness, examining the efforts of Booker T.
Download or read book Children s Health Issues in Historical Perspective written by Cheryl Krasnick Warsh and published by Wilfrid Laurier Univ. Press. This book was released on 2006-01-01 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: From sentimental stories about polio to the latest cherub in hospital commercials, sick children tug at the public’s heartstrings. However sick children have not always had adequate medical care or protection. The essays in Children’s Issues in Historical Perspective investigate the identification, prevention, and treatment of childhood diseases from the 1800s onwards, in areas ranging from French-colonial Vietnam to nineteenth-century northern British Columbia, from New Zealand fresh air camps to American health fairs. Themes include: the role of government and/or the private sector in initiating and underwriting child public health programs; the growth of the profession of pediatrics and its views on “proper” mothering techniques; the role of nationalism, as well as ethnic and racial dimensions in child-saving movements; normative behaviour, social control, and the treatment of “deviant” children and adolescents; poverty, wealth, and child health measures; and the development of the modern children’s hospital. This liberally illustrated collection reflects the growing academic interest in all aspects of childhood, especially child health, and originates from health care professionals and scholars across the disciplines. An introduction by the editors places the historical themes in context and offers an overview of the contemporary study of children’s health.
Download or read book Public Health and the Risk Factor written by William G. Rothstein and published by Boydell & Brewer. This book was released on 2003 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A risk factor is anything that increases the risk of disease in an individual.
Download or read book Introduction to Media Production written by Gorham Anders Kindem and published by Taylor & Francis. This book was released on 2005 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical framework is provided in this textbook about the techniques, operations and philosophies of media production from the standpoint of both analog and digital technologies. Updated to reflect new digital techniques it goes beyond the technical to cover aesthetics, direction, production management and scriptwriting.
Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009-06-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Download or read book Extractives Manufacturing and Services written by David O. Whitten and published by Bloomsbury Publishing USA. This book was released on 1997-04-22 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume in the Handbook of American Business History series, this book offers concise histories of extractive, manufacturing, and service industries as well as extensive bibliographic essays pointing to the leading sources on each industry and bibliographic checklists. Supplementing other bibliographic materials in business history, this volume provides researchers with a much needed path through the vast array of material available in the library and on the Internet. Indicating which resources to check and which to bypass, the book is a guide to a sometimes overwhelming amount of information. Each of the book's chapters provides a concise industry history, beginning with the industry's rise to importance in the U.S. and continuing to the present. The bibliographic essays provide a narrative outline of the leading sources published or made available in archives, libraries, or museum collections since 1971, when Lovett's American Economic and Business History Information Sources was published. Each discussion concludes with a bibliographic checklist of the titles mentioned in the essay as well as other titles. In a rapidly expanding information society, researchers, teachers, and students may be easily overwhelmed by the exhaustive material available in print and electronically. What is useful and what can be ignored is a strategic question, and few know where to begin. This book provides a guide.
Download or read book From Submarines to Suburbs written by Cynthia Lee Henthorn and published by Ohio University Press. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Download or read book The Smile Gap written by Catherine Carstairs and published by McGill-Queen's Press - MQUP. This book was released on 2022-06-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: As recently as fifty years ago most people expected to lose their teeth as they aged. Few children benefited from braces to straighten their teeth, and cosmetic procedures to change the appearance of smiles were largely unknown. Today, many Canadians enjoy straight, white teeth and far more of them are keeping their teeth for the entirety of their lives. Yet these advances have not reached everyone. The Smile Gap examines the enormous improvements that have taken place over the past century. The use of fluorides, emphasis on toothbrushing, the rise of cosmetic dentistry, and better access to dental care have had a profound effect on the oral health and beauty of Canadians. Yet while the introduction of employer-provided dental insurance in the 1970s has allowed for regular visits to the dentist for many people, a significant number of Canadians still lack access to good oral health care, especially disabled Canadians, those on social assistance, the working poor, the elderly, and new immigrants. At the same time, an attractive smile has become increasingly important in the workplace and in relationships. People with damaged and missing teeth are at a substantial disadvantage, not just because of the pain and suffering caused by poor oral health, but because we live in a society that prizes good teeth and warm smiles. The first history of oral health in Canada, The Smile Gap reveals that despite the gains made, too many Canadians go without any dental care, with damaging consequences for their oral health, general physical health, and self-image. To complete our health care system, it is time to close the gap.
Download or read book Kotex Kleenex Huggies written by Thomas Heinrich and published by Ohio State University Press. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Download or read book Sexual Borderlands written by Kathleen Kennedy and published by Ohio State University Press. This book was released on 2003 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Measure of Democracy written by Daniel J. Robinson and published by University of Toronto Press. This book was released on 1999-04-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners – market research surveys and American opinion polling – and charts its growth until its first uses by political parties.
Download or read book The Clean Body written by Peter Ward and published by McGill-Queen's Press - MQUP. This book was released on 2019-11-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How often did our ancestors bathe? How often did they wash their clothes and change them? What did they understand cleanliness to be? Why have our hygienic habits changed so dramatically over time? In short, how have we come to be so clean? The Clean Body explores one of the most fundamental and pervasive cultural changes in Western history since the seventeenth century: the personal hygiene revolution. In the age of Louis XIV bathing was rare and hygiene was mainly a matter of wearing clean underclothes. By the late twentieth century frequent – often daily – bathing had become the norm and wearing freshly laundered clothing the general practice. Cleanliness, once simply a requirement for good health, became an essential element of beauty. Beneath this transformation lay a sea change in understandings, motives, ideologies, technologies, and practices, all of which shaped popular habits over time. Peter Ward explains that what began as an urban bourgeois phenomenon in the later eighteenth century became a universal condition by the end of the twentieth, touching young and old, rich and poor, city dwellers and country residents alike. Based on a wealth of sources in English, French, German, and Italian, The Clean Body surveys the great hygienic transformation that took place across Europe and North America over the course of four centuries.
