Download or read book Soda Goes Pop written by Joanna K. Love and published by University of Michigan Press. This book was released on 2019-07-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book Soda Goes Pop written by Joanna K. Love and published by University of Michigan Press. This book was released on 2019-07-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book Soda Pop Head written by Julia Cook and published by National Center for Youth Issues. This book was released on 2011-09-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There goes Lester. Watch him fester. His ears start to fizz. He gets mad as a griz. His face turns red. He's a Soda Pop Head. You just never know when Lester will blow. His cap will go flying. If it hits you, you'll be crying, so you'd better stay away from Lester today!" His real name is Lester, but everyone calls him "Soda Pop Head." Most of the time he's pretty happy, but when things seem to be unfair his ears gets hot, his face turns red and he blows his top! Lester's dad comes to his rescue by teaching him a few techniques to "loosen the top" and cool down before his fizz takes control. Soda Pop Head will help your child control his/her anger while helping them manage stress. It's a must for the home or classroom.
Download or read book Soda Pop written by Barbro Lindgren and published by Gecko Press (Tm). This book was released on 2017 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces four generations of bachelor farmers--plus a burglar, a giraffe, and a barn full of tigers. Heading up the all-male, all-white cast, Everylad Mazarin, who has "ginormously kind eyes," lives anything but quietly with his impulsive father, Soda Pop (portly, dressed in a bathrobe, wearing a tall tea cozy on his head), feisty elder Dartanyong, and Dartanyong's grandpa, "so old he can only make cuckoo noises."
Download or read book Soda Pop written by Lawrence Dietz and published by . This book was released on 1973 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Science Fair Projects written by Robert L. Bonnet and published by Sterling Publishing Company, Inc.. This book was released on 2000 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: How fizzy is soda pop after it's warmed up? What happens to a rubber band that's left outside? Which types of clothing keep you warmest, and why? Find out the answers and take top prize at the school science fair with these 47 hands-on and appealing "blue ribbon" chemistry experiments. Test chemical trickery in processed foods; the concept of pH; viscosity; carbonization; fermentation; evaporation; dilution; and lots more. A WINNING combination of learning and fun. Bob Bonnet lives in Clearmont, NJ, and Dan Keen lives in Cape May Court House, NJ. 96 pages, 120 b/w illus., 8 1/4 x 11. NEW IN PAPERBACK
Download or read book Homemade Root Beer Soda Pop written by Stephen Cresswell and published by Storey Publishing, LLC. This book was released on 2012-10-19 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add some fizzy sparkle to your life and discover the delicious and refreshing world of homemade soft drinks. Drawing on centuries-old traditions from American general stores and pharmacy soda fountains, this fun and informative guide has recipes for perennial favorites like birch beer and ginger beer, as well as more adventurous concoctions like Molasses Switchel and Dandelion Champagne. Stephen Cresswell provides easy-to-follow directions that cover everything from extracting the earthy undertones of sassafras for an exciting root beer to whipping up a caffeine-charged Coffee Whizzer.
Download or read book American Pop written by Snowden Wright and published by HarperCollins. This book was released on 2019-02-05 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN NPR BEST BOOK OF THE YEAR “Mr. Wright’s imagined history of the rise and fall of the sugary drink empire is so robust and recognizable that you might feel nostalgic for the taste of a soda you’ve never had.” – Sam Sacks, The Wall Street Journal NAMED A MOST ANTICIPATED BOOK BY Parade • Cosmopolitan • Town & Country • AARP • InStyle • Garden & Gun • Vol. 1 Brooklyn The story of a family. The story of an empire. The story of a nation. Moving from Mississippi to Paris to New York and back again, a saga of family, ambition, passion, and tragedy that brings to life one unforgettable Southern dynasty—the Forsters, founders of the world’s first major soft-drink company—against the backdrop of more than a century of American cultural history. The child of immigrants, Houghton Forster has always wanted more—from his time as a young boy in Mississippi, working twelve-hour days at his father’s drugstore; to the moment he first laid eyes on his future wife, Annabelle Teague, a true Southern belle of aristocratic lineage; to his invention of the delicious fizzy drink that would transform him from tiller boy into the founder of an empire, the Panola Cola Company, and entice a youthful, enterprising nation entering a hopeful new age. Now the heads of a preeminent American family spoken about in the same breath as the Hearsts and the Rockefellers, Houghton and Annabelle raise their four children with the expectation they’ll one day become world leaders. The burden of greatness falls early on eldest son Montgomery, a handsome and successful politician who has never recovered from the horrors and heartbreak of the Great War. His younger siblings Ramsey and Lance, known as the “infernal twins,” are rivals not only in wit and beauty, but in their utter carelessness with the lives and hearts of others. Their brother Harold, as gentle and caring as the twins can be cruel, is slowed by a mental disability—and later generations seem equally plagued by misfortune, forcing Houghton to seriously consider who should control the company after he’s gone. An irresistible tour de force of original storytelling, American Pop blends fact and fiction, the mundane and the mythical, and utilizes techniques of historical reportage to capture how, in Nathaniel Hawthorne’s words, “families are always rising and falling in America,” and to explore the many ways in which nostalgia can manipulate cultural memory—and the stories we choose to tell about ourselves.
Download or read book Homemade Soda written by Andrew Schloss and published by Storey Publishing, LLC. This book was released on 2011-06-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making your own soda is easy, inexpensive, and fun. Best of all, you can control the sweetness level and ingredients to create a drink that suits your individual taste. In this guide to all things fizzy, Andrew Schloss presents a handful of simple techniques and recipes that will have you recreating your favorite commercial soft drinks and experimenting with new flavor combinations. Try your hand at Pomegranate Punch, Sparkling Espresso Jolt, Slightly Salty Caramel Seltzer, and more as you explore the endless bubbly possibilities.
Download or read book Yasser Arafat written by George Headlam and published by . This book was released on 2004 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how the ingredients of carbonated soft drinks are made, mixed, carbonated, and bottled. Includes simple recipes for making carbonated drinks at home.
Download or read book Soda Pop written by Michael Karl Witzel and published by Voyageur Press (MN). This book was released on 1998 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of soda pop, its biggest names (Coca-Cola, Pepsi, Moxie, Dr Pepper, and 7 Up), and its contributions to other industries such as soda fountains, drive-in restaurants, gas stations, and movie theaters.
Download or read book Soda Pop Science Projects written by Thomas R. Rybolt and published by Enslow Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiments with soft drinks demonstrate the properties of liquids, gas, and acids.
Download or read book The Soda Pop Gang written by Eddie S. Howell and published by . This book was released on 2005-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delores King-Freeman voices deep love for her people in these poems. Her utmost belief is that love for self is the fundamental key to the survival and revival of a people grossly wronged, demeaned, dehumanized and partially destroyed. Her passionate plea is for universal love. Her words are powerful and thought-provoking; some informative; some sympathetic; some stimulating; some frank and to the point; some highlight the real deal on self-love; some talk to what is owed to us; some make it known that we owe much to ourselves; some are fun loving; but all echo the black experience. Delores emphasizes our ancestors are yet watching-hoping to see signs of victory over hatred imbedded within us during those inhumane slavery years. She states each generation is an investment in life, as the lives of our fore fathers influence ours today; and our evolution will be the foundation for our heirs. Each person has a duty to live, love and leave a legacy. The poems can be of great benefit touching, healing, awakening, and soothing. They encourage involvement. All can enjoy life's journey, even though a risk . . . a tumultuous sea of ups and downs . . . it is yet a necessity. Enjoy the ride!
Download or read book Soda Pop Rockets written by Paul Jarvis and published by . This book was released on 2010-01-26 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting out with how to construct a reusable launch pad, this title helps you to track your rockets' performance. It even includes instructions on how to build a clinometer to measure their altitudes and trajectories.
Download or read book Soda and Fizzy Drinks written by Judith Levin and published by Reaktion Books. This book was released on 2021-08-12 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Download or read book Sounding Together written by Charles Garrett and published by University of Michigan Press. This book was released on 2021-08-16 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sounding Together: Collaborative Perspectives on U.S. Music in the Twenty-21st Century is a multi-authored, collaboratively conceived book of essays that tackles key challenges facing scholars studying music of the United States in the early twenty-first century. This book encourages scholars in music circles and beyond to explore the intersections between social responsibility, community engagement, and academic practices through the simple act of working together. The book’s essays—written by a diverse and cross-generational group of scholars, performers, and practitioners—demonstrate how collaboration can harness complementary skills and nourish comparative boundary-crossing through interdisciplinary research. The chapters of the volume address issues of race, nationalism, mobility, cultural domination, and identity; as well as the crisis of the Trump era and the political power of music. Each contribution to the volume is written collaboratively by two scholars, bringing together contributors who represent a mix of career stages and positions. Through the practice of and reflection on collaboration, Sounding Together breaks out of long-established paradigms of solitude in humanities scholarship and works toward social justice in the study of music.
