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Book Comunicaci  n digital

    Book Details:
  • Author : Marta-Lazo, Carmen
  • Publisher : Editorial UOC
  • Release : 2017-03-22
  • ISBN : 8491164731
  • Pages : 147 pages

Download or read book Comunicaci n digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

Book Publicidad 360

    Book Details:
  • Author : Alejandro Álvarez Nobell
  • Publisher : Ediciones Universidad San Jorge
  • Release : 2014-03-14
  • ISBN : 8494119818
  • Pages : 351 pages

Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Book Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas

Download or read book Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas written by Passarelli, Brasilina and published by IGI Global. This book was released on 2015-09-21 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we talk, work, learn, and think has been greatly shaped by modern technology. These lifestyle changes have made digital literacy the new written literacy, where those who are not able to use computers are unable to function and perform everyday tasks. The Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers. This expansive handbook is an essential reference source for students, academics, and professionals in the fields of communication, information technology, sociology, social policy, and education; it will also prove of interest to policymakers, funding-agencies, and digital inclusion program developers. This handbook features a broad scope of research-based articles on topics including, but not limited to, computational thinking, e-portfolios, e-citizenship, digital inclusion policies, and information literacy as a form of community empowerment.

Book Burned

    Book Details:
  • Author : Thomas Enger
  • Publisher : Simon and Schuster
  • Release : 2011-10-04
  • ISBN : 1451616465
  • Pages : 194 pages

Download or read book Burned written by Thomas Enger and published by Simon and Schuster. This book was released on 2011-10-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering class divisions, racial conflicts, and tangled emotions, this gritty, shocking novel of suspense heralds the arrival of a major new talent. Henning Juul is a veteran investigative crime reporter in Oslo, Norway. A horrific fire killed his six-year-old son, cut scars across his face, and ended his marriage, and on his first day back at the job after the terrible tragedy a body is discovered in one of the city’s public parks. A beautiful female college student has been stoned to death and buried up to her neck, her body left bloody and exposed. The brutality of the crime shakes the whole country, but despite his own recent trauma – and the fact that his ex-wife’s new boyfriend is also on the case - Henning is given the assignment. When the victim’s boyfriend, a Pakistani native, is arrested, Henning feels certain the man is innocent. This was not simply a Middle Eastern-style honor killing in the face of adultery – it was a far more complicated gesture, and one that will drag Henning into a darkness he’s never dreamed of.

Book Cibermedios Latinoamericanos

Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto

Book Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities  CISOC 2022

Download or read book Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities CISOC 2022 written by Daniel Barredo-Ibáñez and published by Springer Nature. This book was released on 2023-02-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. CISOC’2022 – The 2022 International Conference on International Studies in Social Sciences and Humanities, invites the entire scientific, academic and professional community to present their contributions, which can be written in French, English, Spanish or Portuguese. All papers (full articles) will be submitted to a “double-blind review” by at least two members of the Scientific Committee, based on relevance, originality, importance and clarity. The papers presented must bring discussions on actual theoretical, or methodological, or empirical workshop proposals around Social Sciences and Humanities. The topics proposed for the Conference are related to: Psychology, Education, History, Linguistics and language, Political science, Religious studies, Philosophy, Globalization, Humanities, Archaeology, Anthropology, Inter-cultural studies, Development, Geography, Library and Information Sciences.

Book Televisi  n social y transmedia

Download or read book Televisi n social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Book Ni  os y j  venes ante las redes y pantallas

Download or read book Ni os y j venes ante las redes y pantallas written by Ma. Amor Pérez Rodríguez and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.

Book Newspapers collection management  printed and digital challenges

Download or read book Newspapers collection management printed and digital challenges written by Hartmut Walravens and published by Walter de Gruyter. This book was released on 2008-12-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers presentations at the most recent events of the IFLA Newspapers Section (Santiago de Chile, May 2007 & Durban, August 2007). The Santiago International Newspaper Conference as the first of its kind, aimed at taking stock of the Latin American newspaper collection and analyzing current activities from the basics to sophisticated digitization and software technologies. Most presentations are offered in Spanish and English. This publication focuses on the key issues in newspaper librarianship - preservation and access - in which digitization is a very important tool. Este volumen ofrece las presentaciones aportadas a las sesiones más recientes de la Sección de Periódicos de la IFLA (en Santiago de Chile, Mayo de 2007, y en Durban, Agosto de 2007). La Conferencia Internacional sobre Periódicos celebrada en Santiago de Chile, en tanto que la primera de su especialidad, estuvo dedicada a revisar la situación de las colecciones de periódicos en Latinoamérica y analizar las necesidades y actividades actuales en este campo, que van desde los aspectos más básicos hasta la mayor sofisticación en digitalización y en el empleo de todo tipo de software. Para lograr que los resultados de este acontecimiento estén disponibles para la comunidad bibliotecaria en general, la mayor parte de las presentaciones incluidas están en español y en inglés. Esta publicación se centra en las cuestiones clave de la biblioteconomía en relación con los periódicos - conservación y acceso - para las que la digitalización constituye un instrumento muy importante. El volumen recoge tanto los desarrollos más recientes como los muchos retos que quedan por afrontar.

Book Management Information Systems

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Book Information Literacy  Lifelong Learning and Digital Citizenship in the 21st Century

Download or read book Information Literacy Lifelong Learning and Digital Citizenship in the 21st Century written by Serap Kurbanoglu and published by Springer. This book was released on 2014-12-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the European Conference on Information Literacy, ECIL 2014, held in Dubrovnik, Croatia, in October 2014. The 93 revised full papers presented together with two keynotes and one invited paper were carefully reviewed and selected from 283 submissions. The papers are organized in topical sections on theoretical framework; related concepts; research; rights and ethics; children; higher education; education and instruction; assessment and evaluation; libraries; different aspects.

Book Advances in Digital Marketing and eCommerce

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Book Digital Inequalities in the Global South

Download or read book Digital Inequalities in the Global South written by Massimo Ragnedda and published by Springer Nature. This book was released on 2020-06-29 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how digital inequalities today may lead to other types of inequalities in the Global South. Contributions to this collection move past discussing an access problem – a binary division between ‘haves and have-nots’ – to analyse complex inequalities in the internet use, benefits, and opportunities of people in the Global South region. Using specific case studies, this book underlines how communities in the Global South are now attempting to participate in the information age despite high costs, a lack of infrastructure, and more barriers to entry. Contributions discuss the recent changes in the Global South. These changes include greater technological availability, the spread of digital literacy programs and computer courses, and the overall growth in engagement of people from different backgrounds, ethnicities, and languages in digital environments. This book outlines and evaluates the role of state and public institutions in facilitating these changes and consequently bridging the digital divide.

Book Digital Activism  Community Media  and Sustainable Communication in Latin America

Download or read book Digital Activism Community Media and Sustainable Communication in Latin America written by Cheryl Martens and published by Springer Nature. This book was released on 2020-08-04 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together academic and activist work on community media, feminist, decolonial, and Indigenous perspectives to digital activism, including Free and Open Communication in Latin America. The essays in this collection speak to major changes over the past decade that are reshaping digital media uses and practices. The case studies presented here question many commonly held assumptions around global media ownership, sustainability, and access relevant to countries beyond Latin American contexts.

Book Trabajar en la era digital  2a edici  n

Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book New Advances in Information Systems and Technologies

Download or read book New Advances in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2016-03-15 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a selection of articles from The 2016 World Conference on Information Systems and Technologies (WorldCIST'16), held between the 22nd and 24th of March at Recife, Pernambuco, Brazil. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human-Computer Interaction; Health Informatics; Information Technologies in Education; Information Technologies in Radiocommunications.

Book Driving Demand for Broadband Networks and Services

Download or read book Driving Demand for Broadband Networks and Services written by Raul L. Katz and published by Springer. This book was released on 2014-06-21 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, ‘Driving Demand for Broadband Networks and Services’ offers a set of best practices and recommendations aimed at promoting broadband demand. The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand. This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management. This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is. - Diego Molano Vega, Minister of Information Technologies and Communications of Colombia This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly. - Eli Noam, Professor of Finance and Economics, Columbia Business School This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank