Download or read book Socially Viral written by Raymond Wayne and published by Estalontech. This book was released on 2018-12-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Socially VIRAL Works Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer. Online business owners and internet marketers alike understand the important role viral marketing plays in the success of their businesses today. Social media networks have become just as much about business as they are about pleasure. Facebook, Twitter, Pinterest , LinkedIn, YouTube and other key players are now joining us in the boardroom and in sales meetings. Blogs are replacing news media in many ways, and we must adapt our marketing approach to become players in this game. Being Socially Viral is inherently self-serving . To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution. With a little bit of creativity and a true understanding of your target market, viral marketing has the ability to skyrocket your business to new heights. Not only should you consider the favor of your current customer base, but approach your viral marketing campaign in such a way that encourages – and makes them want to – share your business with others. . So, learn to engage in your viral marketing campaign. Be social on social networks, share others information and they in turn, will share yours. Viral marketing is a give and take and the more you give, the more you will get. There is an unspoken set of expectations that accompany viral marketing, and the most important of all is to respect those you are marketing to. If you do, they will recognize that and most likely help you on your way to going viral.

Download or read book Going Viral A Socially Distant Love Story written by Katie Cicatelli-Kuc and published by Scholastic Inc.. This book was released on 2021-11-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

Download or read book If Social Viral Marketing Doesn t Make Dollars it Doesn t Make Sense written by Dwayne Anderson and published by Estalontech. This book was released on 2018-05-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense

Download or read book Viral Marketing Within Social Networking Sites The Creation of an Effective Viral Marketing Campaign written by Sven Wilde and published by Diplomica Verlag. This book was released on 2013-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.

Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Download or read book Viral Critique written by Hannah Richter and published by Taylor & Francis. This book was released on 2023-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers that employ postfoundational theory to critically investigate the social, political, economic and ecological dynamics and power structures that shaped Western democracies, non-Western societies and international politics during the COVID-19 pandemic. The COVID-19 pandemic disrupted not only social relations and personal lives across the globe, but also the landscape of postfoundational theory. Giorgio Agamben, one of its most prominent figures, attracted harsh criticism for his suggestion that the pandemic was nothing but an invented tool of state power. In the face of a collectively experienced emergency, it seemed tempting to forgo critical questioning in favour of taking action on a manifestly real, viral threat. Resisting this temptation, this volume makes the case that COVID-19 has rendered postfoundational critique urgently necessary. The chapters collected here use postfoundational theory to unpack the pandemic’s global social event beyond dominant narratives of unprecedentedness, exception and necessity. The authors explore where the pandemic has actually altered political, social and economic dynamics. But they also highlight where divisions, inequalities and expropriation continued unchanged, or even reinforced, throughout and after the COVID-19 event. The chapters apply, scrutinise and re-work the writings of postfoundational thinkers from Jacques Derrida, Roberto Esposito and Gilles Deleuze to Jasbir Puar to both offer a better understanding of the pandemic’s social reality and to draw from it visions for a different post-pandemic future. Viral Critique will be a key resource for academics, researchers, and advanced students of Philosophy, Political Science, Sociology, Economics and Cultural Studies. The chapters included in this book were originally published as a special issue of Distinktion: Journal of Social Theory.

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Download or read book Social Media Marketing written by Alan Charlesworth and published by Business Expert Press. This book was released on 2017-11-21 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes—with the exception for one small child who exclaims; “he isn’t wearing anything at all.” Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objectiveless drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; “who told you that was a good idea?” The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media marketing efforts are indeed, invisible—but marketing on social media might just be riding to the rescue.

Download or read book Introduction to Social Neuroscience written by Stephanie Cacioppo and published by Princeton University Press. This book was released on 2020-08-11 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook that lays down the foundational principles for understanding social neuroscience Humans, like many other animals, are a highly social species. But how do our biological systems implement social behaviors, and how do these processes shape the brain and biology? Spanning multiple disciplines, Introduction to Social Neuroscience seeks to engage students and scholars alike in exploring the effects of the brain’s perceived connections with others. This wide-ranging textbook provides a quintessential foundation for comprehending the psychological, neural, hormonal, cellular, and genomic mechanisms underlying such varied social processes as loneliness, empathy, theory-of-mind, trust, and cooperation. Stephanie and John Cacioppo posit that our brain is our main social organ. They show how the same objective relationship can be perceived as friendly or threatening depending on the mental states of the individuals involved in that relationship. They present exercises and evidence-based findings readers can put into practice to better understand the neural roots of the social brain and the cognitive and health implications of a dysfunctional social brain. This textbook’s distinctive features include the integration of human and animal studies, clinical cases from medicine, multilevel analyses of topics from genes to societies, and a variety of methodologies. Unveiling new facets to the study of the social brain’s anatomy and function, Introduction to Social Neuroscience widens the scientific lens on human interaction in society. The first textbook on social neuroscience intended for advanced undergraduates and graduate students Chapters address the psychological, neural, hormonal, cellular, and genomic mechanisms underlying the brain’s perceived connections with others Materials integrate human and animal studies, clinical cases, multilevel analyses, and multiple disciplines

Download or read book The Viral Politics of Covid 19 written by Vanessa Lemm and published by Springer Nature. This book was released on 2022-09-20 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ​ critically examines the COVID-19 pandemic and its legal and biological governance using a multidisciplinary approach. The perspectives reflected in this volume investigate the imbrications between technosphere and biosphere at social, economic, and political levels. The biolegal dimensions of our evolving understanding of “home” are analysed as the common thread linking the problem of zoonotic diseases and planetary health with that of geopolitics, biosecurity, bioeconomics and biophilosophies of the plant-animal-human interface. In doing so, the contributions collectively highlight the complexities, challenges, and opportunities for humanity, opening new perspectives on how to inhabit our shared planet. This volume will broadly appeal to scholars and students in anthropology, cultural and media studies, history, philosophy, political science and public health, sociology and science and technology studies.

Download or read book Social Media Shaping e Publishing and Academia written by Nashrawan Taha and published by Springer. This book was released on 2017-04-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state of the art in the field of e-publishing and social media, particularly in the Arabic context. The book discusses trends and challenges in the field of e-publishing, along with their implications for academic publishing, information services, e-learning and other areas where electronic publishing is essential. In particular, it addresses (1) Applications of Social Media in Libraries and Information Centers, (2) Use of Social Media and E-publishing in E-learning (3) Information Retrieval in Social Media, and (4) Information Security in Social Media.

Download or read book Underserved and Socially Disadvantaged Groups and Linkages with Health and Health Care Differentials written by Jennie Jacobs Kronenfeld and published by Emerald Group Publishing. This book was released on 2019-08-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking specifically at the factors impacting on health and health care differentials, this book examines the health and health care issues of both patients and providers of care in the United States and around the globe. Chapters focus on linkages to policy, population concerns and patients and providers of care as ways to meet health care needs.

Download or read book Social Media Metrics Secrets written by John Lovett and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Download or read book COVID 19 Social Inequalities and Human Possibilities written by J. Michael Ryan and published by Routledge. This book was released on 2022-03-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19: Social Inequalities and Human Possibilities examines the unequal impact of the COVID-19 pandemic on individuals, communities, and countries, a fact seldom acknowledged and often suppressed or invisible. Taking a global approach, this book demonstrates how the impact of the pandemic has differed as a result of social inequalities, such as economic development, social class, race and ethnicity, sex and gener, age, and access to health care and education. Economic inequality between and within nations has significantly contributed to the chances of individuals contracting and dying from the virus. Developing nations with weak health care systems, workers whose jobs cannot be performed remotely, the differences between those with and without access to soap and water to wash their hands, or the ability to practice physical distancing also account for the unequal impact of the virus. Racial and ethnic minorities experience higher death rates from the virus, which has also unequally affected indigenous peoples and urban and foreign migrants around the world. Inequality is also embedded in national and international responses to the pandemic, as giving and receiving aid is often impacted by inequalities of demographic and national power and influence, resulting in national and global competition rather than the collaboration needed to end the pandemic. Along with the other titles in Routledge’s COVID-19 Pandemic series, this book represents a timely and critical advance in knowledge related to what many believe to be the greatest threat to global ways of being in more than a century. COVID-19: Social Inequalities and Human Possibilities is therefore indispensable for academics, researchers, and students as well as activists and policy makers interested in understanding the social impact of the COVID-19 pandemic and eradicating the inequalities it has exacerbated.

Download or read book Viral World written by Long T. Bui and published by Taylor & Francis. This book was released on 2024-06-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the catastrophe of COVID-19 provided a momentous time for groups, institutions, and states to reassess their worldviews and relationship to the entire world. Following multiple case studies across dozens of countries throughout the course of the pandemic, this book is a timely contribution to cultural knowledge about the pandemic and the viral politics at the heart of it. Mapping the various forms of global consciousness and connectivity engendered by the crisis, the book offers the framework of "viral worlding," defined as viral forms of relationality, becoming, and communication. It demonstrates how worlding or world-making processes accelerated with the novel coronavirus. New emergent forms of being global "went viral" to address conditions of inequality as well as forge possibilities for societal transformation. Considering the tumult wrought by the pandemic, Bui analyzes progressive movements for democracy, abolition, feminism, environmentalism, and socialism against the world-shattering forces of capitalism, authoritarianism, racism, and militarism. Focusing on ways the pandemic disproportionately impacted marginalized communities, particularly in the Global South, this book juxtaposes the closing of their lifeworlds and social worlds by hegemonic global actors with increased collective demands for freedom, mobility, and justice by vulnerable people. The breadth and depth of the book thus provides students, scholars, and general readers with critical insights to understanding the world(s) of COVID-19 and collective efforts to build better new ones.

Download or read book Designing Socially Embedded Technologies in the Real World written by Volker Wulf and published by Springer. This book was released on 2015-07-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the associated issues between the differing paradigms of academic and organizational computing infrastructures. Driven by the increasing impact Information Communication Technology (ICT) has on our working and social lives, researchers within the Computer Supported Cooperative Work (CSCW) field try and find ways to situate new hardware and software in rapidly changing socio-digital ecologies. Adopting a design-orientated research perspective, researchers from the European Society for Socially Embedded Technologies (EUSSET) elaborate on the challenges and opportunities we face through the increasing permeation of society by ICT from commercial, academic, design and organizational perspectives. Designing Socially Embedded Technologies in the Real-World is directed at researchers, industry practitioners and will be of great interest to any other societal actors who are involved with the design of IT systems.

Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.