Download or read book Social Movements for Good How Companies and Causes Create Viral Change written by Derrick Feldmann and published by John Wiley & Sons. This book was released on 2016-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-05-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
Download or read book The Corporate Social Mind written by Derrick Feldmann and published by Greenleaf Book Group. This book was released on 2020-07-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.
Download or read book The Future of Human Service Organizational Management Research written by Bowen McBeath and published by Routledge. This book was released on 2020-09-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides panoramic overviews of critical human service organizational and management practice challenges, as well as new and needed research frontiers. The Future of Human Service Organizational & Management Research: Navigating Complex Frontiers invites researchers, educators, and practitioners to explore: the intersection of the complex environment of public and private human service organizations; and the rise and uncertain effects of new developments in social work, public policy and public management, and other helping professions. The contributors identify how future generations of macro practitioners and scholar-researchers can: Improve service delivery and program effectiveness; Implement evidence-based practices and evidence-informed practices; Promote leadership and social innovation; Build linkages across micro, meso, and macro levels of practice; Train organizational leaders and educate practitioners; and Advocate for more socially just visions of social welfare and society. This edited collection argues that human service organizational and management practice and research are needed to support new discoveries in social welfare, social work, and related professions. This book was originally published as a special issue of the journal, Human Service Organizations: Management, Leadership & Governance.
Download or read book Befriend written by Jana Strukova and published by Wipf and Stock Publishers. This book was released on 2023-12-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Befriend narrates a personal experience of the author with the formation of a faith-based nonprofit in health services. It combines real-life examples with theories from several disciplines to describe the nature and role of nonprofit in a community. The book argues that faith-based nonprofits create spaces of hospitality and inclusion for diverse humanity. They are poised to teach practices of friendship based on the friendship of Trinity and personal awareness of how mental health can either contribute to friendships in communities or inhibit it.
Download or read book Society and Social Pathology written by R.C. Smith and published by Springer. This book was released on 2017-02-21 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers one of the most comprehensive studies of social pathology to date, following a cross-disciplinary and methodologically innovative approach. It is written for anyone concerned with understanding current social conditions, individual health, and how we might begin to collectively conceive of a more reconciled postcapitalist world. Drawing reference from the most up-to-date studies, Smith crosses disciplinary boundaries from cognitive science and anthropology to critical theory, systems theory and psychology. Opening with an empirical account of numerous interlinked carises from mental health to the physiological effects of environmental pollution, Smith argues that mainstream sociological theories of pathology are deeply inadequate. Smith introduces an alternative critical conception of pathology that drills to the core of how and why society is deeply ailing. The book concludes with a detailed account of why a progressive and critical vision of social change requires a “holistic view” of individual and societal transformation. Such a view is grounded in the awareness that a sustainable transition to postcapitalism is ultimately a many-sided (social, individual, and structural) healing process.
Download or read book The Corporate Social Mind written by Derrick Feldmann and published by Fast Company Press. This book was released on 2024-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset-one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.
Download or read book Cause for Change written by Kari Dunn Saratovsky and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence which are often below the radar of the organization chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights with regard to viral leadership. These insights are firmly rooted in the author's own practical experience of successfully implementing and practicing Viral Change with his clients. The second revised edition of Viral ChangeTM will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. Viral Change is now more than ever THE manager's handbook on how to create sustainable change in organizations.
Download or read book Tempered Radicals written by Debra Meyerson and published by Harvard Business School Press. This book was released on 2003 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the experiences of tempered radicals. These are people who want to become valued and successful members of their organisations without selling out on who they are and what they believe in.
Download or read book Business Leadership Social Change and Movements written by Leslie Crutchfield and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social movements matter. They matter to your customers, your workers, and to members of the communities where you operate and sell your products and services. Yet historically, businesses have largely avoided involvement with controversial causes. In the face of today's fomenting social movements, companies must take action and proactively demonstrate where they stand on these issues. Companies can no longer afford to remain neutral if they want to maintain competitive advantage. In this course, Leslie Crutchfield shares knowledge and tools to help you understand and engage with movements in ways that can achieve positive results both for your company and society at large. Drawing on her research and experience working directly with hundreds of companies and foundations, Leslie presents frameworks to stimulate your thinking, and details real world examples that demonstrate how companies navigate the complex terrain of social change movements.
Download or read book The XYZ Factor written by Nancy Lubin and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Make a bigger impact with a new approach to strategy, funding, engagement, and moreThe XYZ Factor describes how organizations can build social movements and create change, regardless of org type or size. Based on the model used by DoSomething.org, the book features impact stories, engagement models, and proven tactics from the field. Designed for organizations looking to make a bigger social impact, this helpful guide provides a fresh take on organizational culture, emphasizing creative thinking and the strategic use of data, brand, corporate partnerships, and strategic partners. Readers will find practical advice on zero-dollar marketing, user engagement, and acquisition, and candid discussion on program analysis and knowing when to give the green light.DoSomething.org spearheads national campaigns to help teens and young adults make an impact, without needing money, an adult, or a car. They make it easy for their member base of 2.5 million young people to make change around bullying, violence, the environment, and everything in between. The XYZ Factor describes the tools, techniques, and insights that make DoSomething.org so successful, helping nonprofits and for-profits alike rethink their impact strategy. Create an "impact culture" that affects big change Discover the secrets to engagement and effective impact strategy Learn the tricks that increase impact while reducing program costs Organizations around the world want to know the secrets to DoSomething's success. Is it the people, the strategy, the causes, the marketing, or something more ephemeral? This book divulges those secrets, straight from the source, in a practical way that empowers other organizations to follow suit. For anyone ready to see real change, The XYZ Factor can help make it happen"--
Download or read book American Generosity written by Patricia Snell Herzog and published by Oxford University Press. This book was released on 2016-02-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: American charitable giving veers from the hyperbolically generous to the hyperbolically stingy. On some days, no one has a quarter to spare; in times of disaster, Americans will put their lives on hold to build houses for those displaced by hurricanes. The crucial question of who gives and why they do it lies at the heart of American Generosity. Patricia Snell Herzog and Heather E. Price, sociologists who focus on philanthropy, draw on findings from the groundbreaking Science of Generosity initiative, which combines a nationally representative survey of adult Americans with in-depth interviews and case studies. For most Americans, they find, the important forms of giving are: donating money, volunteering time, and taking political action. Focusing on these three types of activity, the authors go on to examine and analyze multiple dimensions of resources, social status, regional cultural norms, different approaches to giving, social-psychological orientation, and the relational contexts of generosity. Herzog and Price conclude that giving is supported by "circles of generosity," which ripple outward in their reach to targets of giving. The book offers not just analysis, but practical tips for readers who want to increase their own giving, for parents modeling giving to their children, spouses desiring alignment in their giving, and friends and community members seeking to support giving by others. The authors also provide explicit fundraising ideas for nonprofits, foundations, and religious leaders. Thought-provoking and accessibly written, American Generosity lays out a broad yet nuanced explanation of giving that sheds important new light on a topic that touches all of us in one way or another.
Download or read book Forces for Good written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.
Download or read book How Change Happens written by Duncan Green and published by Oxford University Press. This book was released on 2016 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "DLP, Developmental Leadership Program; Australian Aid; Oxfam."
Download or read book Good Company written by Laurie Bassi and published by Berrett-Koehler Publishers. This book was released on 2011-09-06 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.
Download or read book The Activists Handbook written by Aidan Ricketts and published by Zed Books Ltd.. This book was released on 2012-03-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A priceless resource for everyone ready to make a difference, environmental activist Aidan Ricketts offers a step-by-step handbook for citizens eager to start or get involved in grass-roots movements and beyond. Providing all essential practical tools, methods and strategies needed for a successful campaign and extensively discussing legal and ethical issues, this book empowers its readers to effectively promote their cause. Lots of ready-to-use documents and comprehensive information on digital activism and group strategy make this book an essential companion for any campaign. Including case studies from the US, UK, Canada and Australia, this is the ultimate guidebook to participatory democracy.
